Welcome back to another episode of The Traffic & Conversions Show! As a Facebook Ads Strategist, I always get a lot of questions regarding campaign objectives. What does each mean? Which should I use?

Today I’ll be breaking them down and giving you a little sneak peak of how you can set up your ad campaign funnel so you can get a lower cost per lead or cost per purchase.

Before you run an ad, you should know your ultimate goal. Are you trying to get people to buy a product? Get them to sign up for a challenge or bootcamp. Your first thing you need to know is your goal because when you run a Facebook ad the first decision you make is your campaign objective. There are many to choose from, and each one serves a very different purpose. 

We’re talking about…

• The different objectives which includes:
  • Awareness
  • Consideration
  • Conversion
• Which objectives that I think you should be using
• When each objective makes sense to use

How will you use Facebook ads to your advantage to create a profitable and successful ad campaign?! If you have any questions on this episode, feel free to reach out on Instagram!

Until next time! Happy Marketing!