In this episode, Arieb Azhar also shares his perspective on the potential of Coke Studio platforms in reviving traditional music and bringing it to a broader audience. He calls on the music industry to prioritize the preservation and promotion of traditional music and encourages society to value and respect this rich cultural heritage.

Join us for this inspiring and thought-provoking conversation, as we delve into the significance of traditional music and the critical role it plays in preserving our cultural legacy.

00:00 Introduction
01:07 Arieb Azhar's family background
03:11 Journey to the Soviet Union
05:34 Arieb Azhar's political affiliation
11:06 Story of traveling to Croatia
12:03 Learning Indology and Indian languages
17:30 Discussion on the decline of folk music in Pakistan
24:09 Starting music career in Pakistan after returning from Croatia
26:35 The role of Coke Studio in the Pakistani music industry
30:42 Strategies for musicians to grow in Pakistan

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