Data and CRM is one of the most powerful tools you can use in arts management to grow patron retention. Over several years of experience, from my first job at the Seattle Symphony to becoming an executive director and developing the 'long haul model', I can now identify the main, underlying problem most arts organization run into when thinking about their data. But tracking and understanding your data doesn’t have to be a pitfall to your organization.

I interview special guests June Hjerrild and Jan Pilgaard Carlsen, co-founders of Artelize, a company that has developed a dashboard to help arts organizations manage data more effectively. Hjerrild and Carlsen walk us through how their product helps arts organizations drive audience engagement and retention.

Resources: The Long Haul Model