Johnny and Colin are back, and don't expect this episode to be popular, but watch out when changing your packaging. It's rare to see a lift in sales when there is new packaging being released. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at https://www.omniumcpg.com/ (Omnium). Produced by Rolled Up, submit your comments and questions to us on Twitter.