How do you make a popular Asian product thrive in the U.S. market? Irvin Gunawan, Founder and CEO of Irvins, shares his experience building a snack food brand out of their restaurant in Singapore and later bringing these products to the U.S, introducing Americans to a new snacking sensation. Tune in to hear about the company’s backstory and what Irvin learned from this unique expansion.

Tune in to learn: * Irvin’s journey from a Singaporean restaurant into a viral snack product (1:50) * Building relationships with major U.S. retailers (11:00) * What changes are needed to bring a product from Asia to the U.S. (16:30)

Mentions: * Cardi B

About the Guest: * LinkedIn

• Irvin is the Founder and CEO of Irvins. He leads the company with his brothers.

• Irvins started as a restaurant in Singapore, later moving into packaged snacks and expanding into other countries.

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