So here’s an episode that is totally on brand for us. When you have success with something. Can you duplicate that success again?

We’re still here and nerdy. Can you capture lighting in a bottle again MITCH? 

This is a jab at the attempt to repeat a success that was wildly popular.

1. How do you relate that to a brand?
2. We’ll discuss strategy and how you can fall into that “let’s try that again” trap.
3. You got a website, ad, marketing?? Did it work?
4. Let's look at Disney trying to capture lighting in a bottle again with its live action versions of its animated classics. But them not being as successful as the original?!
5. What went wrong?

By the way, do people realize that these stories were first told by the brothers Grimm and were not happily ever after ending? 

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