Breaking the Mold - SoundSage

In this episode, I’m talking to Nicole Azer. She is the CEO and founder of her creative agency Not Applicable LA. And she’s also the co-creator of Fine Four Now. Which is a community she developed with her best friend. And it’s a place where people come and they have discussions about books, meditations, personal growth, healing. It’s a place to be heard and to hear others and hopefully grow through the experience.

It’s actually how I found her. I was watching her Instagram lives and you’ll hear us talking about that in the episode. I was watching, I was taking notes, and just following along the journey with everybody else.

In this episode, she walks us through her experience going to college, pursuing a professional career in the corporate world and then deciding she wants to work for herself, creating this agency, creating this effort with Fine for Now.

Some highlights include:

Claiming who you want to be
The power of your thoughts and words
Allowing your purpose to evolve
Pressure and expectation of wanting to appease others
Leaning into negative emotions to learn about yourself