There is a specific kind of person or a specific kind of role, which is usually ignored in data projects and especially in tracking projects. 

And these are developers. 

It's quite shocking - I know. They rarely play an important role in these initial data projects. Even when they finally have an important role. They make sure that the right data gets sent to whatever tool you are using.

It’s often: “Take these 100 events and please implement them because we all need them for things”.

And I can already tell you, this is usually an approach that doesn't really work out well. And that was really interesting when I was talking to James from Posthog and I was asking him, what is your target audience?

He immediately answered: developers. We are a developer-first analytics product. 

This is quite interesting. Because product analytics targets product managers, usually. But Posthog calls itself a Product OS and take the features beyond classic product analytics. So they are targeting the developers. Well, the persons who are basically building the product.

And it makes sense. Developers are the ones who know exactly how a product works. They know exactly where it is the best place to maybe get some insights from. And usually, they have often really good ideas about data. What kind of event could be important to make the product better?

This episode was a good lesson for me on how a product is defined when you have a clear idea of your target audience and how your product automatically starts to be different than the usual competition, just because you have a different focus. I hope you enjoy it as well.