The only way to grow your business is through iteration. I wish there were an easier way. 

The odds of you succeeding with new ideas out of the gate is low. Very low. 

Even if your idea is good, it might be adjacent to the one the market wants. A small set of tweaks and iterations to the model, offer, or audience might just be what it needs to take off.

And that's empowering! It means you're not alone. Nobody figures everything out right away.

Yes, it's easy to get frustrated when things aren't clicking for you—especially when you're trying something new that you feel really passionate about.

It can feel like two steps forward and one step back. We look around for answers but the only good ones come from trying new things.

We have to simultaneously hold our vision strong while also being loose about it—not getting to wed to our best ideas.

If you are willing to continually iterate and innovate, it's only a matter of time before your vision and what your audience wants are in alignment.

Listen in for more on this topic if you're in this mode.