Ibrahim Bashir joins me to discuss the user research he performed for dillali, an income and expense management platform for Nigerian small businesses. He shares his approach and how the feedback he received shaped the development of dillali as a product.
From idea to iteration to dillali’s current form, user research has played a pivotal role in helping Ibrahim create a product that solves real problems and resonates with his target audience. Listen as he shares the whole process — what worked, what didn’t, and what might be next.
Ibrahim’s Links: