B2B sales expert Mark Boundy tells us about how he ended up in sales and how his customer-centric approach goes against the grain of predictive revenue. We discuss enabling change-makers and what metrics CEOs should be tracking. Mentioned on the episode: Mark’s book - https://www.amazon.com/gp/product/B08527K4ZG (Radical Value) Mark’s podcast - https://c-suitenetwork.com/radio/shows/valuclarity (ValuClarity) Connect with Mark on https://www.linkedin.com/in/markboundy/ (Linkedin) and https://twitter.com/boundymark (Twitter)