Sales fatigue is one of the most common, and least discussed, challenges facing senior living sales teams today. Christy Van Der Westhuizen is back to explore what sales fatigue really looks like, why even top-performing professionals experience it, and how leaders can help teams maintain momentum without sacrificing wellbeing. Drawing from her own experiences, Christy shares the emotional realities behind occupancy goals, family conversations, constant follow-up, and the pressure of performance.

Key Ideas:

Understanding sales fatigue in senior living

Recognizing burnout before it becomes a crisis

Emotional labor and family decision-making

The impact of occupancy pressure

Why high performers often struggle silently

The "geese formation" leadership metaphor

Reframing rejection and objections

Protecting personal energy and preventing burnout

Leadership strategies for sustaining team motivation

Building momentum through recognition and clarity

Meet Our Contributor

Christy Van Der Westhuizen: https://www.linkedin.com/in/christyvdw

Watch More BTG

https://www.btgvoice.com/shows

Produced by Grit & Gravel Marketing