In today's competitive e-commerce landscape, having a strong Amazon product listing is crucial to stand out from the crowd and attract customers. One effective way to improve click-through rate and generate more traffic for your listings is by utilizing Amazon's Pay-Per-Click (PPC) advertising system. With PPC, you can target specific keywords and audiences, and only pay when someone clicks on your ad. By properly managing your PPC campaigns, you can drive high-quality traffic to your listings, improve your click-through rate, and ultimately increase your sales.

In this episode of The Amazon Strategist Show, our host John Cavendish and our guest Chris Rawlings, CEO and Founder of Sophie Society will explore Strategies for More Traffic and Higher Conversions using Amazon PPC. They will also cover:

• Sophie Society: Wisdom Gained from Tough Experience
• Sophie Society PPC Management Services: The importance of having a dedicated PPC Manager & while at same time using automations on the back end.
• Benchmarking using Amazon's Brand Analytics and Product Opportunity Explorer: Amazon's Brand Analytics is a powerful tool that provides insights into your brand's performance on Amazon, including metrics such as search terms, conversion rates, and market share. Product Opportunity Explorer is another tool that can help you identify areas for growth on Amazon.
• The science of optimizing Click-through Rate with intention: The Angry Orange and Zesty Paws Story
• The benefits of Amazon badges: Get more clicks organically using badges and certifications

Chris Rawlings first stepped into the eCommerce realm after a spinal injury inspired him to create a brand of spinal health products. Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon - prompting other brands to reach out to him for help in figuring out the highly competitive Amazon landscape. As a result, Chris facilitated over 2,000 product launches over 1,500 listing optimizations while helping more than 900 brands dominate Amazon’s US, EU, and Aus markets. This led to the founding of Sophie Society in 2019. Sophie is the application-only Amazon PPC management service built on scientific principles and truth-finding via a constant feedback loop. Chris and Sophie are official verified advertising partners of Amazon.