In today's episode, hosts Simbar and Khalid delve into the recent news of Google Optimize sunsetting and what it means for CRO practitioners.

As one of the most popular A/B testing tools in the market, Google Optimize has helped many businesses optimize their websites and improve their conversion rates. But with its upcoming shutdown, many are left wondering what alternatives are available and how to transition smoothly.

Simbar and Khalid share their thoughts on the news and offer insights on how to navigate this change. They also discuss the importance of measuring the impact of a CRO program and the metrics and methods to use to track success.

Whether you're new to CRO or a seasoned pro, this episode is full of valuable tips and advice to help you stay on top of your game. So tune in, sit back, and join the conversation on the CRO Live Hour.