In this episode of the CRO Live Hour,  we focus on answering the following e-commerce questions: 

  1. How does seasonality affect a CRO program?
  2. How does CRO help a business in defining its value proposition?
  3. Usability testing. Is this the only way for a brand that doesn't have enough traffic for A/B tests? Or are there other conversion tactics when a brand doesn't have enough traffic and conversions?
  4. CRO vs. SEO: Which one should you prioritize?
  5. How can you take CLV into account when running tests?
  6. Top of mind, what are 10 ways to increase conversions on an e-Commerce website?
  7. How to sell CRO to stakeholders?