In a complicated and diverse media landscape, where everyone, everywhere can share information, how can you keep control of the story, particularly one that may be damaging to your brand and reputation?

In episode 2 of the series, Patrick and Clare cite examples of types of issues specific to the mushroom industry, including product relates risks (that can impact food safety) and people related risks (e.g., seasonal work force related issues, industry ‘cowboys’ or disgruntled employees).

This podcast is part of the Hort Innovation funded project MU20006: Mushroom industry crisis and reputation risk management. It was funded through the Mushroom levy fund and contributions from the Australian Government.

Link to the website: https://www.mushroomlink.com.au/