Your host, Sheila Kloefkorn, talks with Kevin Holt, author of the Differentiation Strategy. The Differentiation Strategy focuses on helping businesses win customers by being different. Kevin has made a course designed to help you if you're struggling to compete for customers or if your sales pitch is falling flat. To learn more about Kevin's work click https://www.differentiationstrategy.com/ (HERE) If you'd like to be a guest on CEO & Founder Magic, click https://go.keomarketing.com/podcast-guest (HERE)