Smart Shopping and Local campaigns are upgrading to Performance Max campaigns this year, and if you're just starting your PMax journey, Kasim, Regina, Efe, Onkar, and Usama are here to spare you from failure! In this episode, they share the reasons why their Performance Max campaigns failed in the past, so you won't have to make the same mistakes they did. Watch this video to learn: Why Performance Max for lead generation is difficult and how it can succeed How SEO and proper keyword research can make a huge difference in optimizing PMax The factors to consider when estimating how many asset groups your budget can support Google doesn't only optimize for conversions so you need to check your listing groups frequently What you can do if you have a product that's monopolizing spend The tools you can use to optimize your PMax campaign Why you should focus on your ad copy 00:00 Why Performance Max Fails 01:45 Performance Max for lead generation is super dangerous 05:18 The battle against bot traffic in PMax for lead generation 11:05 Not having enough budget for your asset groups can lead to failure 13:00 Factors to consider the "enough" budget is for your asset groups 18:45 Check your listing groups frequently 21:20 What to do if you have a product that's monopolizing spend 26:59 Your PMax campaign failed because you're resetting learning 29:59 Tracking user behavior and the efficacy of your funnel 34:13 Optimize your above the fold content to match your value proposition 38:00 The rookie mistake we made in the early days of running PMax 40:03 Pretty soon, Performance Max will be your only option

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This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnl1N1BXblJBUGp4WVFTWndjM3FMb0JaNHhwQXxBQ3Jtc0trczFyNGZzT09hVGVmUG1MY2VBUkstaW5BckQ5ZzFwRFBkM0JtMlg4QzBrdlUxNW1Nd1FjV18xMnAwUmtGWDhQckZxTWNmMV8ybWVwSVkwZWpwM0NSYS1BdU9WZ2dLNlZWdkIxT25UakRSY2t2MUUxUQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=fAk2_1Nwxgk (https://sol8.com/performance-max/)

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://www.youtube.com/watch?v=oXoFn7dUvL8&t=0s (https://youtu.be/oXoFn7dUvL8) https://www.youtube.com/watch?v=_mOv9_qrtpg&t=0s (https://youtu.be/_mOv9_qrtpg) https://www.youtube.com/watch?v=syadgcDVntU&t=0s (https://youtu.be/syadgcDVntU)

Want to learn more about Google Ads Performance Max? https://www.youtube.com/playlist?list=PLpSgV5gCkUviyl7qG5UTCySebihr5ciAG (https://youtube.com/playlist?list=PLp...)

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://www.youtube.com/watch?v=4Kcf-IHVbAw&t=0s (https://youtu.be/4Kcf-IHVbAw)

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://www.youtube.com/watch?v=9TziUBrF_hs&t=0s (https://youtu.be/9TziUBrF_hs) Apply here: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkZzT0dnZHF5dmg1bHMyWTF3NG5rREx2R2lwd3xBQ3Jtc0trREtqRDdwTU5JZnhSaVJNME80R1VhRzdhZWdyU1pySkZORHBRTEtSUV9JT1JlREYyaVd6dTMzalpQX0FLM0x6MkZDWlRtTU0wVWJYeDZlVEVlemJvTDNOdElWLXlQSFlCbTFCcU1OZW0tRk5LanBRcw&q=https%3A%2F%2Fsol8.com%2Fapply%2F&v=fAk2_1Nwxgk (https://sol8.com/apply/)

💯 The Ultimate Guide to Google Ads for Lead Generation:...