“Some of your best employees are already working. The big question for companies is how do we get in front of those people?” - Sam Beiler We are going through a major shift in supply and demand when it comes to labor. Employers across industries are having difficulties acquiring and retaining good employees because of characteristics of today's job market. However, the show must go on, businesses still need to run, so how do we circumvent this issue and create opportunities out of a seemingly dire situation for businesses and potential employees?  There are really creative and intelligent people in the marketing industry right now paving the way to connect the right employees with the right businesses. By changing the way they approach hiring and changing their mindset about acquiring the right talent in times where no one is out searching for jobs. 

This is precisely what our guest on today’s episode is helping to solve, by creating a social media ad creation platform for recruiters, contractors, and other small businesses, called Boostpoint. Sam Beiler, CEO, and co-founder of Boostpoint, joins us to discuss the shifting employment market and what you can do as an employer to attract and retain talent to help your business grow.

Tune in for a timely discussion to help shift your perspective and gain some useful tips!

Topics discussed in this episode: How Sam got into the social media advertising How Sam founded Boostpoint Boostpoint’s effort in solving the skilled labor shortage with technology The recent supply and demand flip flop Best way to gain perspective employees How Boostpoint helps with talent acquisition for businesses Why it’s a challenge to find key employees Which employers are more successful in gaining good workers Mindset change to proactive and outreach strategy Best practices to crafting an ad and which platforms work the best A small business’s journey with Boostpoint Sam’s advice for young people on a entrepreneurial pursuit Books and podcasts that have inspired Sam Relationships that have helped Sam on his entrepreneurial journey

Visit Boostpoint’s https://boostpoint.com/ (website) to learn more about their services. If you’re interested in connecting with Sam directly you can head to https://www.linkedin.com/in/sam-beiler/ (LinkedIn).

To hear more Construction Disruption episodes you can visit us on https://podcasts.apple.com/us/podcast/construction-disruption/id1585213239 (iTunes) or https://www.youtube.com/playlist?list=PLMw9xVe_yEaU927JaM-q8-iwdPl4wsZzf (Youtube).

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