Are you an IT leader with a passion and vision for digitizing your B2B company but the rest of the organization is lacking behind? In this episode, accomplished e-commerce professional Derek Schroeder shares practical tips and strategies for driving change in B2B companies.

Besides convincing the C-level and getting the sales team to adapt to e-commerce, Derek emphasizes the importance of proper product data management and reliable support. Why do these matter? Because they are crucial for making e-commerce a success within B2B organizations.
Make sure to listen until the end of the episode to hear Derek's answer to the question from Jason Greenwood (Episode 30).

Listen in to explore:

• How to measure success in B2B e-commerce projects
• What are the best practices for product data management
• How to overcome internal adoption issues for e-commerce

Connect with Arno Ham on LinkedIn
Connect with Derek Schroeder on LinkedIn

Watch the YouTube video summary