In this episode John and Kelly discuss the classic book psycho cybernetics. John read this book when he was 19 and it had a huge impact on him. It’s all about self image- written by a plastic surgeon. The biggest thing John got out of this book was how to have a great self-image at the tender age of 19. It also taught him how not to worry. Self-esteem is key to happiness. The central concept of the book is you create a mental image in your mind of what you want. Then you visualize in your mind that mental image often and with intention. We all have a success mechanism inside us. It’s your subconscious mind. So you want to envision what you want for your life. Psycho cybernetics is all about proactively manipulating the subconscious mind. Just like the top book in the world on success is based on the very same thing. Think and Grow Rich. Psycho cybernetics also talks about being happy, and how to do that. You think pleasant thoughts most the time. Ignoring stuff that’s irritating. If you think of the past, only reflect on the good stuff. In the present, only the good stuff as well. Be as cheerful as possible. Be more friendly to others. Be less focused on people’s false and irritations. Act as if successes are inevitable. Practice intentionally smiling. A critical aspect of the book is eliminating worry. Here’s the trick. Just notice when you’re worrying. Then trigger to something you’re grateful for. Worry will defeat itself because it will stimulate anti-worrying. Think about that idea. And to wrap up, John discusses an energy force beyond the caloric energy force. It’s called adaptive energy. And that’s why some people heal from injury or sickness much quicker than others. Is based on the desire to live. About the Hosts: John Mitchell John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it. When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life. His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process. John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well. Reach out to John at john@thinkitbeit.com LinkedIn: https://www.linkedin.com/in/john-mitchell-76483654/ (https://www.linkedin.com/in/john-mitchell-76483654/)  Kelly Hatfield Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives. She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has built four successful businesses aimed at matching exceptional talent with top organizations and developing their leadership. Her work coaching and consulting with companies to develop their leadership teams, design recruiting and retention strategies, AND her work as host of Absolute Advantage podcast (where she talks with successful entrepreneurs, executives, and thought...