In this episode, John and Kelly talk about how the human mind works. John recently got back from visiting in person with the mental coach for the USC football team. His name is Tim Kight. He’s probably the top sports psychologist in the country. In his first year at USC he turned them around from four and eight the prior year to 11 and three. John talks about how the human mind works. And said that today there is a bifurcation in society. Between people that have control over themselves and those that don’t. And as proof of that, John outlines what the average life looks like in America today. 67% of people don’t have $400 to the name. Two thirds of people are either obese or seriously overweight. And only 35% of people, according to Gallup, are happy. And only one in 10 people has a great romantic relationship. If you really think about it, all that’s a function of control over oneself. In this podcast John and Kelly note that there are two things everyone has to overcome. First, everyone is innately wired for survival. And that causes the vast majority of your thoughts to be fear-based and you’re reactive. Second thing everyone must overcome is that 95% of a person’s daily actions are unconscious. And that’s significant because one’s daily actions determine your success in life. Additionally John explains how the human mind works. Conscious mind sets your intention and is influenced by logic. Subconscious mind controls your everyday actions and is influenced only by repetition. Here’s an example. Let’s say you want to lose weight. Conscious mind sets the intention to lose weight based on the logic of the health benefits. But the reason people don’t lose weight is not from lack of intention. Rather, it’s from not influencing the part of their brain that controls your daily actions. Your subconscious mind. And the subconscious mind is only influenced by repetition. And that’s why the think it be a 12 minute a day technique is so powerful. As you feed the succinct articulation of your life to yourself each day. That’s the repetition you need to create the desired consistent daily actions. During this podcast John then explains what he learned from Tim Kight, the USC mental coach. He says that once an event happens, some occurrence, the first thing a person does is focus on it. Become aware of it. That’s followed by self talk. Which then creates emotion. And then the emotion creates action. Tim has a powerful formula: E+R=O. Event plus response equals outcome. Your response to events in life determines your success in life.
About the Hosts:
John Mitchell
John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.
When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.
His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.
John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.
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