A website migration is a term used by technical professionals like a web design company to explain any event whereby a website goes under substantial changes in the areas that can affect search engine visibility– it includes typical changes to the site’s location, content, design, UX, platform, or structure.

Let’s explain…

Just imagine that you are an owner of brick and mortar store and you moved the property. How are people going to your new place?

  • Putting a sign of ‘We’ve moved!’ in the window might help.
  • Redirecting your phone number might help as well.
  • Well, your website needs the same treatment.

Once you switch to your new site, any of the old pages no longer exist. But in Google? They're still there.

And if someone clicks on them in search results they'll meet a dead end.

Not migrating equals burning your shop to the ground and starting elsewhere with a new identity. Not the most helpful thing when you're looking to expand your business.

  1. First, you need to define why you want to migrate your website.
  2. Then, establish measurable objectives and goals.
  3. Setting a budget and timeline for your migration also helps.
  4. Drawing up a marketing plan to promote your new site before launch can also be beneficial.
  5. A crucial point in this checklist is creating a 301 redirect plan that maps your existing content to your new site.
  6. Then make sure to run tests in a closed environment to check that redirects work and pages load as expected.
  7. Then! execute the migration.
  8. Then last but not least, Track the impact of your migration for a year and make improvements as required.

In the end, if everything meets your expectations after a year, you can stop worrying about tracking everything and get on with enjoying your new site.

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