Join Shawn Wilkinson as he reveals how he successfully pitched, launched, and scaled a major ecommerce personalization initiative at Dick’s Sporting Goods. 

Time stamps

[01:00] What is the “Art of the Possible” personalization program?

[03:51] What are the biggest challenges when launching an ecommerce personalization initiative?

[07:01] What kinds of campaigns is Dick’s testing?

[09:26] Did anyone in the organization create friction during the launch?

[11:26] What role does ecommerce play in Dick’s overall differentiation strategy?

[13:30] How do you leverage tech to scale your tests?

[14:34] How are Dick’s customers reacting to personalization?

[15:26] What sort of results can you expect from a personalization program?

[16:43] How can merchandisers and ecommerce teams balance their normal tasks with a massive launch like this?

[17:49] How is Dick’s future-proofing their personalization strategy?

[20:14] Which brand is the best at ecommerce today?

[21:40] What’s the best advice Shawn has received as a leader in ecommerce?