Is physical retail dead? Is it still worth investing in a physical store? Will online shopping replace traditional shopping?
In this episode, Cate Trotter explores some of the most pressing questions in the retail world in relation to online shopping vs retal shopping. Cate draws from her global retail experience to challenge the role of physical retail in a brand’s distribution and engagement strategy. She shares what retailers must do to keep up with consumers and provides examples of how successful brands optimize their omnichannel customer journeys.
“..if retailers looked at all the different methods of interaction they have at their disposal, they wouldn’t rely as much on [physical] stores as they do today.”
Cate Trotter is the Head of Trends at Insider Trends and one of the world’s top 100 retail influencers. She works with brands such as Facebook, Nike, Chanel, Galeries Lafayette, Swarovski, and Samsung to create world-leading, profitable retail concepts.
In this episode we chat about: