Carrie Sporer graduated from the University of Pennsylvania with Bachelor's Degrees in both Economics and Communications. Prior to launching SWAIR, she held positions as the VP of Sales and Operations at Edie Parker, Director of Sales at Judith Leiber and launched a sales and operations consultancy, CS Consulting. In addition to a genuine passion for ideating and creating innovative products, Carrie enjoys dance parties with her two sons, running with her "morning crew" before the sun comes up, and stress-baking. Here are a few of the topics we’ll discuss on this episode of The Quest for E-Commerce Success:
- How Carrie built the formula for her first product.
- How to take a new product from the idea phase to the production phase.
- The challenges of producing a new product.
- The different hats you need to wear when running an e-commerce business.
- How to get your product’s first online sale
- How to use video marketing and user-generated content to grow your brand.
- How Carrie got Swair to go viral on TikTok.
- The benefits of selling your product on Amazon.
- How customers behave differently when buying from a third-party seller like Amazon.
- What to take into account when pricing a new product.
- How to fail fast, go for it and grow a thriving online business
Resources:
Connecting with Carrie Sporer:
Connecting with the host:
- Rebecca Babicz on LinkedIn
- Fall Line Digital