While the ongoing pandemic has been tough on businesses, it has also presented an opportunity for e-commerce businesses to thrive. Online platforms such as Etsy have seen a surge in popularity as people shop from the safety of their homes. The holiday season is a make-or-break time for many small businesses. Small businesses such as our Etsy shops are often the first to feel the effects of a recession as consumers tighten their spending. If you're an Etsy seller, you might be feeling the pressure to make sure your shop is recession-proof and ready for the holiday rush. Don't worry – we're here to help! In this episode, I'll share five tips on how to recession-proof your Etsy shop safely and securely to get through the upcoming holiday season. By following these tips, you can rest assured that your shop will be ready for whatever the holidays throw your way. What you'll Learn The importance of knowing your listing stats Creating a following for feedback Being aware of your numbers and trends Looking and assessing your quarterly needs Sticking to your planned budget

Resources for Handmade Sellers on Etsy https://www.facebook.com/groups/2174517459511712 (Join our FREE Facebook Group), Etsy Sales & Marketing Strategies for Handmade Sellers Join the https://www.jenny-hall.com/5-day-etsy-seo-visibility-challenge (Free 5 day Etsy SEO Visibility Challenge) here. Join https://www.jenny-hall.com/etsy-accelerator (Etsy Accelerator Coaching Program here) - get daily personalized support with your shop in a private Facebook group and weekly live zoom coaching calls to chat with other members too. Community, content, collabs. https://www.jenny-hall.com/offers/HrgJqmzP/checkout (Get the SEO Mini Masterclass), and Learn how to write SEO, titles and tags to increase your shop visibility and sales. Here's a https://linktr.ee/jennyhallstrategist (FREE SEO Video Training)! Grab your https://www.loom.com/share/88995676e7274640b4718a42c8e22c8b (FREE Etsy Profit Pricing Calculator) - Watch the video first to see how to use it!