Today’s episode is the second day in the 4 day series, feel free to go back and check out episode 13 to get the overall goal of this series! Today, we will talk about Getting Started with Instagram Analytics. The best aspects to get started with are follower growth and engagement rate! These are super simple and also important to get insight into how your content is performing.

First, let's talk about follower growth. Tracking your follower count over time allows you to understand the popularity and reach of your account. It's a basic metric that shows the growth of your audience and their interest in your content.

Engagement rate. Engagement rate measures the level of audience interaction with your content. Things like - likes, comments, shares, and saves.. Why is engagement rate important? A high engagement rate indicates that your content resonates with your audience and encourages them to take action. It shows that you're building a community around your brand or content.

Tune in tomorrow for a deeper dive!

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