Today we are going to wrap up our series by talking about hashtags and story metrics.

Instagram’s metrics on hashtags is super helpful in determining how well your hashtags are performing. Using hashtags that work help you in expanding your reach and engagement which we’ve been talking a lot about already!

Stories provide a unique opportunity to engage with your audience. Typically it will be your followers that will look at your stories, but if you are active and engaging on other creators' posts, you may also get some looks from people to check you out further to see what you are about!

We’ve gone over a lot of different metrics for you to dig into. I suggest looking at your metrics throughout the week and then compare month over month. What is working, what can be reused, what needs to be tweaked. Remember, this is just information, nothing is wrong or broken, it simply allows you to consider your options with your content and try new things to grow and connect online.

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