This week, I'm joined by email marketing expert Kelly Cookson from https://www.cheerupmarketing.com/ (Cheer Up Marketing). We originally recorded this interview in late 2021, but life got in the way, and I didn't release it. Thankfully, unlike social media, email marketing basics are pretty evergreen, and I knew this chat would still be SO helpful. In this episode, we're talking about: Why email is such a powerful marketing platform for every business (as long as you're prepared to do the nurturing first!) The first steps to starting your email list (working out your audience and the 'so what' factor) How to choose an email service provider Getting started with lead magnets/opt-in freebies How often to email your list and how to work out what to say A surprising place to find LOTS of email ideas

Got a question about content marketing? https://docs.google.com/forms/d/e/1FAIpQLSetXbzJnREAI5_cjjNsm-ZLZnWNV86hwkeXMDBQpJmg-bzYhA/viewform?usp=sf_link (Use this form to submit a question) I can answer on a future episode of the podcast. There's no such thing as a silly question! Links to things mentioned in this episode: Make sure to check out Kelly's https://kellycookson.kartra.com/page/emails (free guide for captivating subject lines). And, while you're at it make sure you're also getting my Notes from the Margins and https://view.flodesk.com/pages/615cc4a4c71e8685f183bdcc (grab my free creative content prompts here). Want to try out Flodesk for your emails? I love the design and ease of use and you just might as well. https://flodesk.com/c/8W646D (Try Flodesk with a 50% discount using my affiliate link).

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Want personalised feedback and mentoring? A 1:1 power hour is the perfect option. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. https://www.wordbywordstorytelling.com/creative-consultation (Find out more and book here.)