Ethan Suero is an independent designer specialising in helping startups build stunning brands and digital products that turn users into engaged customers.

While he used to just focus on brand identities, learning under the logo expert James Martin (IG: madebyjames) he has grown his skillset over the years to also become a webflow mestro; he is a professional partner with Webflow and he also works part time at Flux Academy helping new webflowers learn about UI/UX commenting on their portfolios and projects. In fact, this was when I first came across Ethan when he commented on my terrible first portfolio.

Ethan has 2 Awwwards nominations and has 12 CSS design awards in the categories of UI, UX, Special Kudos and Innovation categories. He’s worked with different industries; from video agencies to investor groups to F3 drivers, Ethan has experienced a lot in his career so far.

However, whenever someone has had great successes, there has often been great tests and failures to overcome to get there. Ethan is no different which we will dig in to today.