Creating an ideal customer profile with Sid Upadhyay from WizeHire How deep verticalization leads to great NPS and high gross margins Successful go-to-market levers North star metrics Surviving the pandemic shut down and a great book recommendation Hamilton Helmers' 7 Powers (see https://7powers.com/ (https://7powers.com/)); he calls the moat discussed "process power". Here's a summary: https://blas.com/7-powers/ (https://blas.com/7-powers/)