There are several phases in the process of creating a customer academy. It starts with a decision, continues with designing the form and structure and ends with creating the portal and content. What happens before the academy is officially released?
It's a very important and often neglected phase. Testing. It is essential to make sure that the desired outcome will be met. How? By testing a prototype on a sample of the target audience. This is what we are talking about today with Radim Hladiš and Dan Ladra from Playou.