What is digital transformation? Digital transformation is evolving the way a company interacts with its customers and offers them whatever and whenever they require regularly. The companies evolving themselves digitally are making a highly involved audience, who are more likely to try a new item, and refer it to their friends and other acquaintances if satisfied. They are also likely to buy products from their favourite brands. Companies transforming digitally are having higher revenues and growth chances. So, digitaltransformation and customer experienceare interrelated in each other.