Topics* This is part 3 of JDM's deep dive into business models, and it's all about value creation and value propositions. * What is a value proposition? * Why do some value props resonate where others fall flat? * How we determine customer wants, needs and fears? * How can we respond to those with benefits, features, and experience? * How the importance of customer problems can kill value props. * Using experience maps to create compelling value props. * And more!

SponsorInside the Box with JDM is sponsored by The Right Box, a bespoke team of entrepreneurs and innovators who help startup founders find the quickest past to traction — or fail fast trying.

Links* Overview of experience mapping from JDM's newsletter. * Experience mapping template & overview video * JDM's website — jdm.bio * This podcast has a new home! insidethebox.show

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