TopicsProduct-market fit isn't one thing. It's best to think of it as a spectrum that matches the lifecycle of the startup, and guides founders on what to do next.

In this episode, JDM talks about the four steps of product-market fit:

• Customer-problem fit: there is a sufficient volume of customers who are experiencing a particular pain acutely enough to make it worth building a business to solve it.
• Problem-solution fit: we have a group of potential customers who passionately want us to solve their problem in a particular way.
• Product-market fit: we have compelling evidence that the high-level mechanics of the business model are working.
• Business model fit: when the product is sufficiently repeatable so as to be scalable.

SponsorsInside the Box with JDM is sponsored by The Right Box, a bespoke team of entrepreneurs and innovators who help startup founders find the quickest past to traction, or fail fast trying.

Links* Companion article on product-market fit: https://rightbox.co/content/the-best-way-to-think-about-product-market-fit. * Link to the "mom test" video: https://www.youtube.com/watch?v=Bi6Yh-amM7s. * JDM's website: jdm.bio * This podcast has a new home! insidethebox.show

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