A lot of the time businesses know they need to start creating content and really just don’t know where to start. One of the best places to start right now is a video podcast for your business. There’s a lot of information out there on how to set up a podcast and get started so we’re not gonna go into that here but we will talk about the benefits of how a podcast can massively benefit your content game. No matter what business you’re in whether that’s construction, hair stylist, personal training, or just landscaping I believe a podcast is beneficial to any business doing anything.

When you come up with a podcast for your business there’s less pre-planning involved not saying you shouldn’t plan which going to talk about ever but just start a 10 minute conversation with your business partner or coworkers or just outline some bullet points to talk about topics and facts in your industry or business you can reach customer testimonials you can have customers on even if it’s just a quick 10 minute conversation.

And we would highly recommend you have a camera and record video of these conversations or talks. Video is what makes this important because now you shoot 5 to 10 short Podcast episodes for your business now you can choose to upload all these two are hosting platforms and put them on actual podcast platforms but that’s not where we really see the benefit of a podcast for your business. Creating a new podcast for your business helps you build a massive library of content really quickly. And you can start posting these episodes onto a website's Facebook page but where it’s really most powerful is most likely people are going to watch your whole episode about your business. But the side effect of creating a podcast is a good one of which you have tons of content to pull 10 second pieces from 30 second pieces from you can now start posting social media stories, and pieces from the podcast it becomes a giant pool of contact for you to repurpose and re-put out there.

You don’t even have to put the full episodes out if you don’t want to just use pieces and segments of conversations and repurpose all of it. Something you could do if you have a marketing team is hire out a company to produce your podcast video for your business and maybe shoot 5 to 10 short episodes in one day and asked to have all of those given to you and maybe you have an editor on your marketing team or anybody who can do some simple editing for Instagram or Facebook or social media management. Well now after one day of shooting 5 Episodes of topics or talking points in your industry you can Apple pieces out and start putting them all over your social media accounts making you look more like a leader in authority figure in your industry also you have snippets of advertisement ads To pull out from.

A video podcast is probably one of the most Efficient ways to invest in content for your business because you can repurpose so much of it and you get so much quality content and it’s less stressful and I’ve less planning involved and is easier to keep consistent.