• How is sustainability an emotion?
• How to minimise overproduction?
• What does the demographics of their customer base tell about the mindsets of people who care about sustainability?
• How can you be conscious in a budget?
• What is one life skill that everyone should have regardless of their career?

These are some of the questions that Niccolò answers in this episode. In July 2018 he officially founded Rio - a brand that focuses on sustainability, responsibility and quality.

Rifò is a Tuscan inflection from the verb "rifare".
They chose this local name because it represents the locals and the way of speaking of the artisans who invented the recycling method of old clothes more than a hundred years ago: the so-called "Cenciaioli". Furthermore, Rifò, in italian "doing again" because they "rebuild" a traditional craft that was disappearing in recent years

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