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If you're the head of a business, you should be the face and voice of that brand. Video is by far the best way to do that. 

In this episode, we talked about how video can help businesses in a number of ways, from increasing sales to saving time to building trust and establishing expertise. You can also use video to create consistent, repeatable processes to make things run more smoothly and get back your most important asset - TIME. 

Many people think that video is only useful for sales and marketing purposes, but it can actually be used for much more. Video allows you to interact with people asynchronously, which can be a huge predictor of sales KPIs. However, many people are hung up on various insecurities, such as the fear of sounding stupid or the fear of competition. While these can be challenging to overcome, it's necessary if you're going to remain relevant in the digital landscape.