Connect with Rob:
https://www.instagram.com/robjespitia/
Get your FREE Fill-in-the-blank Video Ideas cheat sheet: https://docs.google.com/document/d/1Jchf6Cei8ydwH0bD562LjeSGJr435J6MBhqGy6C6eUI/edit?fbclid=IwAR1an0oiPkVFzIy5Pr3DhrKi-8nomhAEcB6a4aJDlNVE_3FNa53AhDnj5qE
Want to learn all about how to make micro-content from the master himself? Check out the Micro Content Mastery course: https://therealdeal.teachable.com/a/aff_qckkp3vp/external?affcode=520883_z8evmfif (AFFILIATE LINK: I earn a small commission on each sale. The knowledge in this course has been a gamechanger in my own business content strategy and I stand fully behind it)
SHOW NOTES:
In this episode of CEOs on Video, Brand With Video co-founder Rob Espitia talks to us about the importance of micro-content and how it is, by far, the greatest game-changer for businesses wanting to gain massive traction online.
Today, Rob has emerged as one of the go-to experts on leveraging
micro-content the correct way—as critical needle-movers to drive leads which can directly affect revenue. Rob co-founded Brand With Video, a company that helps creatives build a six-figure income using
short-form content.
Having worked with dozens of creatives, Rob has established himself as a thought leader in the space while leading his team to scale into a whopping $500,000 per year. Getting someone like Rob to share his invaluable insights on the show makes for an incredibly interesting listen.
Here’s a rundown of some of the highlights from our conversation:
● Sometimes the struggle for businesses isn’t sales, it’s attention
● The top 3 buckets of consumable media working today
● How to stand out when creating content
● The goal of messaging is saying what you already have been saying differently
● Empowering creatives through micro-content
● Why CEOs and CMOs are missing out by underestimating the power of micro-content
Widely known for helping businesses grow a significant following online through his exclusive coaching course, Rob gives us a sneak peek into some of his best tips and advice for effectively leveraging micro-content this episode.
Timestamps
00:02:17 Micro Content: What It Is and What It Isn't
00:05:47 The Benefits of Micro Content in Your Business Marketing Strategy
00:11:37 How to Create Engaging Video Content That Your Audience Will Love
00:12:10 The Top 3 Most Valuable Content Buckets
00:14:50 Leveraging The Different Types Of Content Can Help Grow Your Brand
00:16:29 The Benefits of Repetition in Marketing
00:18:20 How to Stand Out When Creating Content
00:21:22 The Power of Personal Branding in Business and Relationships
00:23:42 Rob Espitia on How to Quickly Get Results with Micro Content
00:25:27 How to Create Micro Content That Will Educate, Motivate, and Inspire Your Audience
00:27:33 Rob Espitia on the Importance of Video Marketing
00:28:57 The Power of Video Marketing: RJ Parrish on How to Create Engaging Content
00:30:56 The Benefits of Micro Content Marketing
00:34:35 The Benefits of Video Marketing
00:36:40 The Power of Video: How CEOs and CMOs Can Leverage Video Content
00:38:45 RJ Parrish and Rob Cressy Discuss How to Leverage Micro Content