Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google. He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles, including Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google.  We discuss: His role developing B2B product market strategies and digital acceleration How Google uses marketing to engage with customers and drive business goals The best way to drive long term growth in B2B marketing How he helps companies improve their digital readiness What is on the horizon for digital transformation