Christine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base. She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns.  Christine also has a number of postgraduate qualifications in business analysis, marketing, digital marketing and leadership, after completing a BA Hons degree in Business.