Join Anjelli in this engaging conversation with Karina Nayja Bruun, a pioneer of the plant-based scene in Copenhagen. She candidly shares the journey of The Organic Boho from Ibiza, Spain to Copenhagen, Denmark. Hear more about Karina’s bohemian adventures, the first experiences in Roskilde festival, having business in the area next to Christiania, her thoughts on branding and the importance of being consistent in your business.

Check out The Organic Boho: https://theorganicboho.com/ (https://theorganicboho.com/) Part 1 

0:47 From a big life moment to having a business in Ibiza, Spain; The bohemian lifestyle & the story behind the name 9:48 Further journey from Ibiza to Denmark, Roskilde festival and Christiania 14:30 From a “small” story to a front page in Børsen 17:00 Calling dishes like mantras 25:30 Concept and branding goals

Duration: 28:39

Part 2

0:10 Flagship Store and The “grown up” Boho  1:47 Space, atmosphere & vibe 3:33 The Menu 5:30 Thoughts on meat substitutes 8:50 Dealing with the price changes 12:24 Insights from coming back to Roskilde festival after 5 years 15:17 The benefits of starting over and doing it simply 16:20 “What keeps you going”? 18:15 Collaboration with IRONMAN 19:50 Importance of being consistent

Duration: 24:32