I’m always preaching about the ways expertise-based service providers can scale their business using their intellectual property (IP) as an asset. In Episode 21 of Hourly to Exit, I open the firehose and introduce a whole bunch of approaches that convert your IP into an asset that you can sell without relying on yourself to deliver the service. In this episode I cover some serious ground, including An introduction to types of IP based-revenue streams and what “Licensing” means in this context My favorite flavor of IP licensing that I call “Train the Trainer” – what it is, who it works for, and why I love it Another popular licensing option – Certification – and some of its downsides As a bonus I provide some insights into distinguishing between your IP and that of others so that you don’t end up in trouble for violating your duties as a licensee I’m such a fan of Train the Trainer because it leverages your existing resources and offers a win-win to your existing clients. The podcast is an introduction, but if you think you are ready for starting your own program,https://www.thinkbeyondip.com/contact ( contact) me to talk about your options.

Connect with Erin and find the resources mentioned in this episode at https://www.hourlytoexit.com/podcast (hourlytoexit.com/podcast). Erin's LinkedIn Page:https://www.linkedin.com/in/erinaustin/ ( https://www.linkedin.com/in/erinaustin/) Think Beyond IP YouTube Page:https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos ( https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos) Music credit: Yes She Can by Tiny Music A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie) production