Do you know my nickname for “non-competes”? “Niche killers.”

A non-compete is a provision that restricts your ability to seek and work with similar clients. And what is a group of similar clients? A niche!

Non-competes are the enemy of strong positioning. Being the go-to person for a niche increases profitability and authority.

In this episode, I discuss how to identify and negotiate these controversial provisions. A few topics we will be talking about are:

• Improving your profitability by focusing on your niche
• Ways to narrow down the non-compete provision as a means of compromise
• The importance of negotiating an agreement to protect your business

This was an intentionally surface-level discussion; don’t hesitate to send me a message with your questions.

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production