DigiMarCon Podcast: Recent Episodes
DigiMarCon
Welcome to the Official DigiMarCon Podcast. Hear the some of the latest top-voted Keynotes, Panels and Master Classes from recent DigiMarCon Digital Marketing, Media and Advertising Conferences Worldwide. Get ready to gain insight into emerging strategies, the latest trends, and best practices from Industry Thought-Leaders and Experts to move your business, brand or agency to the next level. Learn More About Upcoming DigiMarCon Events Near You at https://digimarcon.com/events/.
| Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We'll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don't miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!
| Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that goes into it?Join Ryan Brock, Chief Solutions Officer at DemandJump, for a first-ever look at how DemandJump eliminated guesswork to win 497 first-page rankings in mere weeks on one of the most competitive topics in the game -- "SaaS content" -- and how we’ve productized Pillar-Based Marketing to drive these kinds of results in a repeatable, transparent, and measurable way for dozens of brands and industries since then.
| While Covid got us more digitally reliant than ever before, it also reminded us of the power of live physical experiences- with flights and concerts now commanding eye watering prices in 2023. How can brands address this healthy tension through crafting connected experiences that intertwine tactics and drive consumer interest and action?
| In-person events have always been valuable marketing opportunities, but their success was hard to measure and they occurred infrequently. Now, with the rise of digitization, organizations can extend audience engagement before, during, and after events, creating more measurable experiences. Digital marketers are playing a larger role in capturing in-person audience insights, gaining a clearer understanding of attendee interests. In this session, discover the latest trends in blending physical and digital experiences at events, including how people consume content and information. Digital marketing professionals can capitalize on this newly-digitized channel to create personalized, engaging experiences that drive business growth. By leveraging the power of events, digital marketers can build personal connections with attendees that drive revenue and achieve digital transformation goals.
| elevating and optimizing your digital footprint | reputation management | crisis communications online.
| The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
| When marketers layer digital marketing strategies on top of experiential activations, magic happens. Hear how you can win the hearts and minds of your customers by expanding your marketing mix to bring the digital and physical worlds together. Topics covered will include social media marketing, influencer marketing, event marketing, content marketing, and more.
| Companies often use simple metrics to understand how their product is doing including word-of-mouth metrics like the Net Promoter Score. These simple metrics are attractive because they are easy to collect and promise a clear way to track a team’s success in the market over time. Unfortunately products & services these days are often complex & multi-faceted and so when a customer says how satisfied they are or how likely they are to recommend something the answers are noisy because the customers don’t have the same aspect of the product in mind when they answer that question. This talk is about how to gather that extra context to understand your customer and how it can be a game changer for your marketing or sales strategy, from the way you approach customers to evaluating whether you need to shift the strategy and what you should try.
Takeaways:
- The customer's emotions about products & services are contextual. They may feel different ways about during different points in their experience - and at many points feel nothing at all. There are simple techniques to gather data about the customer's path to & within the offering.
- Understanding the customer in context gives you valuable clues about the best way & time to approach them
- Keeping metrics contextual gives you a better signal about how to improve the strategy over time.
| How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow target audience, and limited budget. And learn to pinpoint high intention moments in the customer journey to improve conversion rates and capture competitors' market share, so you can get the return you demand from content marketing investment.
Takeaways:
Attend this session to learn how to…-- Analyze core content marketing strategy needs-- Develop a template to articulate content marketing objectives and goals-- Build a KPI Dashboard to measure results and drive optimization goals Target Audience: Growth marketers, Brand Managers, Marketing Directors, Storytelling-driven Content Marketers who hate SEO.
| When it comes to search traffic, evidence shows running on brand SEM keywords drives incremental traffic vs. organic listings by themselves.
| Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect BetterHow To Remember Forgotten StoriesHow To Use Customer Experiences As Stories For Your Brand
| Presentation Description (150 words max):
E-commerce Trends 2023 is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
Takeaways:
- Trends: Learners will be able to identify the key elements of a well-optimized e-commerce site and develop strategies to enhance the traffic acquisition experience for their strategies.- AI and machine learning: Learners will be able to explain how AI and machine learning technologies are transforming e-commerce and identify potential use cases for their businesses.- Customer experience optimization: Learners will understand the importance of delivering a superior customer experience in e-commerce and be able to identify and implement strategies to enhance the customer experience for their business.
| As we move toward a cookieless future, brands must find new ways to connect with their target audience. But to do so, they must first embrace empathetic marketing, which is inherently about conversions. Learn why you should invest in meaningful conversations with consumers, how to identify your customer’s core emotional motivators, and how to use this new data to create marketing personas that convert.
| Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel.
The reality is that these emails don’t get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive.
What if you could re-think how B2B email marketing is done?
How about taking a content marketing approach to your B2B emails? After all, the majority of the people on your email list are NOT in the market to purchase your products or services right now.
So focus less on selling product and more on building trust.
| Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel.
The reality is that these emails don’t get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive.
What if you could re-think how B2B email marketing is done?
How about taking a content marketing approach to your B2B emails? After all, the majority of the people on your email list are NOT in the market to purchase your products or services right now.
So focus less on selling product and more on building trust.
| I help people transform their businesses by creating powerful brands that create connection with humans, not just data points, as we set into motion both brand and marketing strategies that are built with purpose, for good and for the long term. Audiences will learn how 1.) How to Position Your Brand In A Heart-Centered Way that Stands Out, 2.) How to Use Data to Connect your brand with the right customer, and How to come to life through visuals, strategic marketing, and more.
| Customer Data Junk Food: How your marketing programs are leaving valuable revenue + recognition on the table, and how to start claiming both
| The world of content creation has changed in the last 6 months. In this engaging and hands-on session the Founder of SegmentX.ai will show you how to create 50+ blog posts, ebooks, landing pages, and more in ONE WEEK. You will learn how to tailor the results to your company and fit your brand voice.
Key Takeaways:
- How to build an automated content engine
- How to make the ChatGPT results relevant
- How to establish a distribution system
| Join us on an exciting journey to explore the world of hybrid events and witness their game-changing potential for your digital marketing strategy. Prepare to be inspired by compelling stories and practical insights that reveal the incredible benefits of seamlessly blending live and digital experiences. Discover practical strategies and valuable tips to take your marketing efforts to the next level and outshine your competition.
- Learn how events can expand your audience, increase engagement, and deliver impressive returns on your marketing investment.
- Tap into the power of digital platforms to boost your brand's visibility and make it easily accessible to a wider audience.
- Unlock the secrets to building meaningful connections with your audience, fostering long-lasting relationships that drive loyalty and success.
- Discover the art of leveraging data and real-time analytics to create exceptional event experiences that captivate your audience and yield remarkable results.
| Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We'll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don't miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!
| Marketers have more responsibilities than ever before and a dizzying amount of new tools to fulfill them. In this engaging panel discussion, “everything marketers” Kristen Lau-Grover and Sandra Moerch sit down to share the strategies, tactics, and tools they deploy to stay ahead of their ever-growing list of expectations while driving growth for their business and industry. We will dive into the power of strategic decision-making, the significance of cross-functional collaboration, and de-mystify trends in automation, artificial intelligence, and personalization.
| The world is evolving at a rapid pace. Customer expectations have never been higher. And customer loyalty has never been lower.As the world becomes more complex, the brands that are winning prove the one thing that most other brands aren’t – simplicity. And they provide it through every marketing interaction and beyond.Just what are customers looking for in a simple experience, and how can you deliver it? Learn the six behaviors your marketers need to instill to immediately turn your customers’ experience from complex to SIMPLE.
Key Takeaways:
Attendees will learn:The common marketing mistakes brands make that drive complexityHow the world’s simplest brands create loyal fans through SIMPLE experiencesThe 6 key behaviors you can instill in your team today to create SIMPLE experiences that’ll help you acquire and retain more customers
| In today's competitive business landscape, small businesses and marketers are constantly seeking ways to increase sales, improve customer experiences, and optimize their resources. Learn how to effectively plug the gaps in your customer lifecycle and create tailored experiences that resonate with your audience, converting prospects into loyal clients and advocates.
Takeaways:
Lifecycle Automation is a transformative framework that empowers small businesses to automate crucial business processes based on their clients' journey. By strategically aligning your marketing efforts with each stage of the customer lifecycle, you can unlock a multitude of benefits.Discover how implementing Lifecycle Automation helps small businesses thrive. Witness the three major advantages of Lifecycle Automation in action:Increase Sales Without Increasing Advertising Costs: By leveraging the power of automation, you'll uncover strategies to drive sales growth without the need for extensive advertising budgets. Witness how targeted, personalized marketing campaigns can yield impressive results.Provide a Better Customer Experience: Delve into the art of crafting exceptional customer experiences that leave a lasting impression. Explore how Lifecycle Automation enables you to anticipate and meet your clients' needs, fostering brand loyalty and encouraging repeat business. Discover the ripple effect of satisfied customers who become your brand's ambassadors, referring you to their networks.Free Up Your Team's Time: Time is a valuable resource, especially for small businesses. Learn how implementing Lifecycle Automation allows you to automate repetitive tasks and streamline processes, freeing up your team's time to focus on more strategic and impactful initiatives that drive business growth.Join us as we unravel the immense potential of Lifecycle Automation in generating goodwill, boosting sales, and achieving ongoing financial returns. Don't miss out on this opportunity to revolutionize your marketing strategy without losing your personal touch and unleash growth for your small business.
Moving beyond your brand narrative and into the core purpose-driven journey for your company, will not only eliminate the risk of your brand being perceived as inauthentic or associated with greenwashing, it will most importantly help you scale positive impact for society and the planet as a whole. To help inspire you to adopt purpose into your core marketing content strategy, I have identified some key concepts as well as some leading examples that can help fuel your transformation.
Takeaways:
1) Persuade you to adopt purpose as a key component in your content marketing strategy
2) Show you how to get started with activating a sense of purpose in your marketing plans by tapping into strong frameworks
3) Inspire you to come up with a purpose that is authentic to you and your organization
Blockchain is about so much more than NFTs and cryptocurrency; it's a revolutionary new way of producing and distributing branded content. Decentralized creativity means immersive new methods of storytelling, exciting new fan engagement tactics, the revolutionary introduction of smart contracts, and new monetization strategies that will hold higher royalty shares, new revenue streams, and unique fundraising possibilities for creatives.
But it's also a brand new frontier that sparks a lot of questions and confusion. Whether you’re brand new to blockchain, or you're knee-deep in the Web3 world, come explore the answers to your questions about the future of creation and distribution in this exciting, imaginative, and accessible session on the burgeoning new world of blockchain.
Presented by Clayton Smith, who is coordinator of the Marketing degree program at Columbia College Chicago, and Cara Dehnert, J.D., a creative industries lawyer and professor.
What are three key takeaways the audience will get from your presentation/panel participation?
- The general landscape of Web3
- Legal implications of using blockchain
- Immersive branding strategies for the metaverse
Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events
Connecting the digital experience and brand experience to build long-term customers and fans, by embracing effective brand moments.
Description: Best practices of digital experience revolve around identifying points of friction and shaving them down, optimizing for an efficient buying experience for customers, and offering nothing that might distract them. The most interesting companies understand that some decisions and key interactions can be better leveraged to be memorable, and remarkable and build long-term relationships with their specific target customers. The best-loved brands match their digital and IRL experiences, using strong brands as connective tissue. Using real-world examples, Adam demonstrates how certain brands win in their spaces by choosing brand over efficiency.
Three things listeners will learn:
Rethink digital experience through the brand lens
Understand how to determine what customers really want
Recognize the key elements of their brand experience
Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories at the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect BetterHow To Remember Forgotten StoriesHow To Use Customer Experiences As Stories For Your Brand
Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events
Organizations are facing increasing pressures from key stakeholders: Customers are expecting more and more hyper-personalized experiences at the right time, through the right medium, and in the right manner. At the same time, especially post-covid, employees are wanting to work in different ways, in different places, and at different times. Leading marketeers have an opportunity to rapidly change how work gets done in their teams – to deliver greater productivity, better customer experiences, and happier employees. Companies such as Mattel, Barclays and Adobe are adopting modern ways of working (such as design thinking and agile) alongside exploiting emerging technologies (such as Digital Experience platforms, AI and automation) that are delivering exponential business value. In the words of Fun Boy Three and Banarama, “It ain't what you do, it's the way that you do it”. There has never been a better time to shake up work management to transform content and digital marketing.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providing competitive advantage opportunities for those companies that can not only innovate but have a roadmap of continuous innovation. The Metaverse creates new opportunities for innovation around products, marketing, business models, and disruptive forces that will impact every industry. Are you ready?
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
A supercharged demand generation engine requires an artful blend of both strategy and science. This session will teach you best practices for generating demand at scale. You will learn how to develop and refine your ideal customer profile (ICP). Next, you'll discover tips and tricks for implementing your ICP to drive demand using martech, paid search and social advertising, and marketing automation. Throughout the session, you'll learn how to optimize performance and measure your success.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Marketers have been eating up cookies like the famous Sesame Street character. Num! Num! Num! But be warned, the cookie famine is on the horizon! The public increasingly values privacy over personalization. Laws are being enacted to protect consumer privacy and companies like Apple and Google are jumping on board. How will digital marketers stay fed with data and continue to drive conversion? With less attribution data and an impending recession in the spotlight, how will you keep marketing budgets from shrinking? Join us for this informative session to:
• Learn how to create data strategies and communications between disparate systems used by marketing, sales and support?
• Uncover knowledge from your current data
• Build a first-party data core
• Future proof marketing activities and budgets as we prepare for the loss of third-party cookies
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Social media interrupts all communications today thereby creating constant challenges for marketing in the digital age. Brands are searching for new dynamics for their approach to the consumer. Described as “one of the most dynamic and inspiring sessions”, Jeff will discuss and analyze some of the biggest “WOW” moments in history and some strategies used to create these moments. This session is designed to inspire new ideas to fuel your social media strategy. In this presentation, learn how to analyze how companies have used different strategies to interrupt and reach specific targets; Develop an actionable digital strategy that aligns with your business goals; Find solutions to current strategic hurdles and expand your professional digital network by connecting with peers.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
This presentation will provide an overview of key mobile and desktop traffic trends across the globe. With our findings, I'll explore the driving forces behind the mobile traffic dynamics over the last couple of years. I will dissect:
- Overall traffic patterns across the mobile web, which involves benchmarking them against desktop.
- Trends like growth or decline of mobile & desktop traffic and country-by-country specifics to industry-level analysis.
- The status of mobile penetration today and where it's going tomorrow.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In this keynote presentation, Digital Marketing Expert and Influencer, CJ Johnson focuses on how you become a successful impact storyteller in the world of Digital Marketing. From insider tips to the future of digital marketing, CJ will lay out trends, strategies, and a decisive plan of action anyone can use to find success. In this presentation, CJ will describe the following to provide these key takeaways:
• Master Mindset - The mental health obstacles and tips you can use to overcome your self-doubt and fears to help you excel.
• How You Find Success - Clear Strategies and Simple Steps to improve overall Digital Marketing execution.
• Trend Report and Market Research/What Does It Mean For You? Insider knowledge to provide an edge to overcome your competitors.
• Tools/Apps/Hacks - Everything from the recommended apps to how you can best utilize your social media to influencer marketing tips, you will be primed for success.
• Q&A - CJ will take on questions and answer to share how your audience can level up.
After this session, your audience will be armed with insider industry knowledge, powerful tips to help them be effective storytellers, and practical tips to empower themselves.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Personal branding isn’t about being louder, outgoing, in your face, or self-serving. Rather. It’s about amplifying what others say about you and your brand. Usually requires little effort or video on your part personally, since it’s UGC collected and processed at scale. We will walk through the exact process to implement the Content Factory, so you can become well known in your industry.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
We’ve all interacted with brands that feel like robots; brands that didn’t have any sense of humanity behind them. People can tell the difference between them and brands that feel real. And they can spot that difference quickly. You have to nail authenticity right out of the gate in today’s competitive market if you want to make a real, human connection with customers. That should be your number one priority. In this session, you’ll learn how to let your brand’s authenticity shine through. We’ll look at real-world examples, so you learn to quickly assess what is and what isn’t authentic, and we’ll teach you how to craft the former, not the latter. You’ll walk away with a full understanding of the critical role authenticity plays in the digital experiences you create, and how to use a simple authenticity audit to make sure your brand is genuine in each-and-every customer interaction.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
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How optimisation in website backend transformed one of our websites ranking in Google search results from page 10 to page 1 in 7 days after launch. Understand meta-data, content, search volume and the importance of trusting your general knowledge of words.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
SEO is changing fast and with advertising costs increasing everyday, it is important to have a good SEO strategy that can grow traffic organically for brands.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
So what - why does it matter if you don't identify and understand disruptive innovation in the 21st century: Leaders are distracted by all of the calls of "disruption". (Think "Dug" from the move UP, "squirrel!"). Learn to quiet the hype and the distractions. There is a process to disruptive innovation that can be learned, Pattern of Disruptions. This process has held up time, industry, and market. It can be tracked over centuries in many cases. This process can be demonstrated. (1) Identify disruptive innovation, using the Pattern of Disruptions (Here's a link to my article that explains it https://thenextishcom.medium.com/disruptive-innovation-took-a-turn-d4d87d7d094a)
(2) Understand how to act with strategic clarity to create and to expand markets.
(3) Develop foresight to anticipate disruptions.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Although they’re still considered to be newer tactics in the world of marketing, live chat, messaging and chatbots are here to stay. As more companies continue to implement various types of conversational marketing on their websites and social platforms as well as throughout their content, customers will expect bots to be highly valuable and efficient. So, how do you keep up and develop your conversational marketing strategy to grow better in 2022 and beyond? While the technology we use to communicate has changed, the core elements of communication have stayed the same. People always have and always will expect conversations to be helpful, personal, and empathetic. The only difference now is we have the technology to have those conversations at scale. That’s the power of conversational marketing. The story of live chat is about convenience. This is an inflection point for your business -- set up live chat the way buyers want to use it, and you have a shot at finally breaking down the walls between internal teams. That’s a bigger upside than live chat could ever offer by itself, and it’s why we’re so excited about it. Let’s talk about conversational marketing and its benefits, how it will help your business grow, and what you need to build a successful conversational marketing strategy.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
One of the biggest challenges marketers and advertisers face today is being able to cut through the noise and reach their targeted consumer in a way that feels authentic. By running dynamic campaigns, it’s possible to avoid creative fatigue and deploy a personalized experience tailored to your audience’s specific needs. After this session, you’ll be able to:
• Plan for dynamic campaigns between creative and media teams and manage proper communication between all stakeholders
• Understand the fundamental differences between DCO (Dynamic Creative Optimization) for display and social
• Take a new approach to your marketing funnel and retargeting campaigns
• Better craft user personas based off the data signals resulting from your dynamic campaigns
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In the modern digital economy, the notion of 'brand' can influence everything from first-touch engagement to purchase and repeat loyalty. Creative content is a differentiator that can elevate a brand, but too often it's a hurdle to overcome, as opposed to an opportunity to unlock. Join Stephanie Aliwell for this session to discover challenges organizations face in managing their digital and creative content, especially around modernizing their content management infrastructure and processes, and best-in-class strategies to put the right foundation in place.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Uncover how to translate more of your content into site traffic, and more of your site traffic into qualified B2B leads. This session will walk you through creative and effective techniques to increase your content ROI. Whether you’re looking to increase sales meetings, product demos, applications, downloads, registrations, or mailing list subscriptions, you’ll walk away from this session armed with the know-how to transform your content into a powerful lead generation platform.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Until Skynet takes over and the bots enslave us all in the Matrix, business is still done with people. Yet so many decisions are based on data that has little or no humanity to it, strictly looking at numbers and data of what people did, without asking WHY. If you want a competitive advantage in the market, taking the time to truly understand customer’s viewpoints and interactions with the product or service you are marketing is crucial. Forget surveys, NPS, focus groups, and plastic personas from vague demographics…it’s about actually knowing how to talk to people, to understand their journey, and gain the CONTEXT that is missing from all those data points. Think Qualitative Data isn’t important? Come hang out while we review a few Epic Fails of recent big brands who didn’t take the time to do a little bit of customer research, costing them MILLIONS of dollars in marketing campaigns that had to be pulled due to a lack of consumer understanding. If nothing else, you’ll enjoy some laughs and learn some things!
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Under a general topic I understand dealing with distractions such as news and notifications, maintaining focus, increasing attention span. I'd like to touch about current trends such as social media detox and dopamine fasting and examine the possible impact on the digital marketing industry.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
One of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage their visitors.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
According to The Marketer of 2022 Report by Brandwatch, digital insights and methods of collecting consumer data are at the top of my mind for marketers this year. With that in mind, social listening is looking at what people are talking about online, on forums, social media, underneath news articles, and on websites. Learn what social listening is, and the 5 steps to launch a successful social listening program.
Key Takeaways:
Learn the framework for launching a successful program including; the “why”, understanding the benefits, sharing insights, “surprise and delight”, and time.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Email marketing is an incredibly effective approach that requires little effort and generates huge returns. One of the major benefits of email is that you own your database. With so many constant changes to the online advertising space causing non-stop headaches and inconsistent results, the one marketing method that brings results consistently is email marketing! Email marketing is the most powerful way to nurture relationships with your customers and prospects in the long term. In this online masterclass, Christo will show exactly how you can make email marketing your most profitable marketing method and will share all elements that go into a powerful email marketing system.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The social media masterclass will focus on how we market in 2022. What does it mean to market in a cookieless world? What are the latest strategies insights and best practices for brand growth and sales acceleration? We will explore some of the fastest-growing brands globally reviewing their strategies and approach and providing a framework that you can adapt and apply locally. There has never been more important to understand what the future of society looks like and how this will impact your brand.
Key Takeaways:
- The latest social media advertising frameworks for accelerated growth.
- The key differential of the platforms as they relate to your business.
- A people-first marketing strategy
- The latest science around advertising
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The video landscape is constantly changing. Bumpers, snaps, stories, reels... with trends and technology evolving fast, how should clients best approach content production partners? What should (and shouldn’t) be included in a brief? How can clients enable agencies to deliver their best work? In this talk, award-winning filmmakers from Canopy share good and bad briefs, revealing what happens behind the scenes as creatives interpret them and solve unique client challenges. Filled with examples of fun and clever content, this masterclass delivers both laughs and insights that can help clients and content agencies collaborate to create Work that Works.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How can a business become the most desirable brand in its space? And how can it sustain its popularity? In today’s world, building a strong brand has become even more important due to the changes in the media landscape and the way consumers choose businesses to buy from. People are craving brands with a strong purpose, a focus on building authentic relationships, and engaging communication. Building a strong brand is not just ‘nice to have’, it’s necessary in order to thrive. Marketing is attracting prospects, branding is the reason they’ll choose to buy from you instead of someone else. In this presentation, you’ll discover how to win the minds and hearts of strangers and turn them into raving fans and how to master the power of storytelling and leverage a smart narrative. Franziska and Julia will share insights into their The Brand Alchemy Method™ and the importance of brand strategy.
Key Takeaways:
- The eight elements of building a #1 brand in your industry.
- How to use your brand strategy internally to create a team culture people want to be a part of.
- The Brand Alchemy Method™, a practical methodology to create a compelling, effective and sustainable brand strategy.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Are you an ace when it comes to the open web? Do you know the digital publishing landscape backward? If so, this is the session for you.
Join Outbrain's Elise Bennett and Upside Digital’s Lee Bush for a fun and educational test of your digital marketing knowledge.
At our masterclass quiz, you'll be in the running for some great prizes and are guaranteed to pick up plenty of handy business intel along the way.
Covering brand safety, advertising challenges, contextual targeting, performance measurement, and the future of recommendation, this event will provide an entertaining challenge for all comers.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Traditional brands and businesses are currently struggling with the amount of change that is required to be successful in an ever-changing digital environment. Client interactions are still analog, existing data is not leveraged and businesses are still operating on legacy systems. What and how do we need to transform our approach and where do we need a digital-first strategy?
In a nutshell, we will discuss the following questions:
- What does good look like and how far away are we from data-driven real-time customer engagement?
- What is the latest trends and where do we need to focus our effort?
- How do CEOs / CMOs drive implementation and overcome current (self-made) barriers?
- What are key Success-Factors by driving our transformation?
- What tools and consulting do we really need?
- How do leaders embrace the change and take their team on a journey?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
While SEO is a constantly evolving discipline and some SEO elements have become important in 2022, other core elements remain evergreen. In this session, I will highlight SEO strategies that need to be on your radar so your brand can effectively compete in the search results in 2022.
Key Takeaways:
- Are links still important?
- Content Quality vs Content Quantity
- Technical SEO
- Core Web VitalsAnd more...
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
As the MarTech space gets more and more crowded we often find we don’t use our existing tools to their full potential. We end up with products that don’t always live up to all the hype we were promised. Find out how to enhance the tools you already have without having to replace them. See how two of Australia’s biggest corporates utilized a Customer Data Platform (CDP) to access data that’s always seemed too far out of reach and supercharged the tools they already had.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Two things define the limits of creativity: the tools of the time as well as who and what we are connected to. In this talk, Anny Havercroft, Head of Business Marketing for TikTok Australia and New Zealand will uncover how technology is not only democratizing creativity but actually enhancing it by providing the world with the ultimate tool for it: exposure to more human experiences.
Key Takeaways:
Technology is democratizing and enhancing creativity and content creation
Technology is enabling the sharing of more human experiences and solving problems
* Brands are leveraging the power of the community to drive results
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Sales are at the center of any growth-driven organization yet often struggle to impact revenue
with existing processes. Today’s most disruptive companies are winning on customer experience with CRM at the center of it all. How you sell matters more than what you sell.
This session will show you how a sales enablement strategy driven by HubSpot's robust CRM will empower high performing sales team that takes your business to the next level. Revealing a new sales playbook to win more business in 2022 and beyond, featuring real-life case examples of sales transformations.
Here are three top takeaways that you will get from this session …
- Understand what touchpoints lead to converting prospects to customers
- Automate the sales process whilst driving exceptional customer service
- How HubSpot's CRM accelerates engagement, conversion, meetings, bookings, and retention
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
As entrepreneurs and creators, it has never been easier to start a business, create your art, and share it with the world. In this presentation, we will look at the 5 pillar Freedom Code framework that you will need to learn to start, grow and flourish as a business, entrepreneur, or creator. The rules have changed and the freedom to take control of your destiny has never been greater. We will also look at the stories of people and companies that have changed their lives and made an impact on the world.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Thanks to an innovative and fiercely open community, WordPress users are constantly finding new ways to build breakthrough digital experiences. In this session, Mark Randall of WP Engine will share how the growth of WordPress has led to a shift in how businesses grow online.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
As discovered in Hootsuite’s Trends 2022 report, marketers are planning to spend more on social ads in 2022, and the key to this is finding the perfect balance between organic and paid to make the most out of your social presence.
Organic and paid social play two very different (but equally important) roles in successful social strategies. An integrated social media strategy is not only efficient but also the most effective use of marketing spending as it enables you to connect with your audience and reach your business goals on social.
Join our panel session with experts from LinkedIn and Hootsuite to learn how effectively combining paid and organic social strategies together help you:
Reach your business goals
Connect with and convert your audience
Demonstrate ROI in your social strategy
Maximize marketing resource efficiency
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Keeping in mind, our intent of producing the kind of content we produce, What we say, how and to who, and where we say and/or she comes back to us, in a way we never imagined before. We want to initiate the narrative of initiating and enabling kindness/anti-anxiety dialogues through content using the web. We want to focus on reproducing content with fewer filters more realness, less luxe exclusive, and more every day in order to give each other a standard of living that is less self-damaging in a global world like ours. We see young kids and our youth dealing with social anxiety, pressure for performance, and not loving the little moments all courtesy of what they consume on their little screens all day. We will be elaborating on the “Emotional effects of content and how to better this in our future using Social Media”. In addition, “The impact of globalization on netizens” and India as content creation leader in the world of digitization in the coming years.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
At the age of purpose, authentic brands, natural stories, and being your actual self is the only way to sustain. Let's go on a journey of authenticity and purpose...
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
As retargeting continues to deliver strong results, marketers are increasing their investments not only to meet lower-funnel conversion objectives but also to strengthen upper-funnel awareness campaigns, lead nurturing, customer engagement, and loyalty and retention. Advertisers are retargeting on a wider network of platforms and devices, and use cases for mobile and social are expanding. As marketers strive to compete with more brands vying for customers’ attention, a comprehensive retargeting strategy is necessary to deliver results and pave the way for a deeper understanding of customer intent.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The idea of an online community is so simple and obvious, yet so incredibly powerful.
A community provides new ways to listen to, learn from, and engage with consumers, and is an important aspect of successfully building a brand.
Does building a platform alone can nurture a community?
Or just giving exclusive offers, to help you build a community?
The answer is ‘no’!
There are more aspects to building a solid community that will trust you, push you, and put their blood, sweat, and tears into building ‘your’ brand!
Let us find out, why Communities Matter in 2019 at DigiMarCon India 2019.
Key Takeaways from this session:
- Why should you focus more on communities than ever before
- How community building can help you save your marketing costs
- How to build and maintain a successful community
- The future of community management
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Big data is present everywhere, irrespective of industry, domain, or function. It is now essential to make sense of big data and incorporate the insights into building the right content and engagement strategies. Some tactics that can be used to build the right way will be shared along with some case studies.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Influencer Marketing is growing day by day in India where a lot of brands are doing it for the sake of a trend, what is the understanding, why do we use it, and when we should look for Influencer Marketing is what we can talk about.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In this closing keynote presentation, Sandeep will discuss how native programmatic is able to bring about changes to the advertising industry space for advertisers.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Today's consumers are more digitally connected than ever before and this has shaped their expectations of brands and products. From changing algorithms in social platforms to emerging technologies in IoT and Virtual Reality to fundamental challenges with trust in advertising, and data privacy laws, connecting with the right audiences has never been more complex for marketers. In the new world order where change is the only constant, how can brands and companies adapt their approach to engaging with the savvy and connected consumer?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Product Insights: Your step towards better data-driven performance. Understand the performance of your inventory down to a product level and make actionable data-driven decisions toward better profitability and sustainable growth. During this marketing master class, we will walk you through several different examples showcasing how you can utilize the data from the advertising networks such as Facebook Ads and Google Ads in order to best optimize your campaign performance towards achieving higher profitability and not only click-through rates from individual creatives or even improving campaign revenue - important metrics for some, but ones your CFO or CEO may not actually care about. The examples will be selected to deliver the highest value to online retailers with a high volume of products, but they will be also applicable to any e-commerce business carrying high inventory.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The old adage "Content is King" may need a rehash.
The idea of anything being King requires a King to be at the helm.
But this decade has seen a power shift from 'FOMO' King to 'disruptive' millennials. YouTube pioneered the democratization of media. Social media gave orators the power of digital distribution. Now, we live in a time where 15 seconds is an eternity. It's 3 to 5 or bust. Let's explore how granular the power of media and self-powered success for anyone is going to end up 5 years from today. Because 5 years ago, we didn't have TikTok.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Make the move from celebrity endorsements by making your users your brand ambassadors. Personalized communication, especially peer-to-peer holds immense value for brands. Understand how your brand can become a part of such conversations between youngsters, family, etc. on social and chat apps like Whatsapp, Facebook, Instagram, etc. By understanding users' intent in real-time and offering the right content at the right moment to the right user, brands can benefit greatly.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Unlocking Digital Marketing growth has been a challenge for B2B/SaaS organizations. While there are names that have successfully crossed the chasm, they are few and far in between. So is it a stroke of luck/genius? No - actually it is more planning and putting the basics of marketing at play than anything else. The session will walk you through how to strategically think about Digital Marketing and how to create a team that will help your business grow.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
5 Growth Hacks to Fuel App & Web Conversions.
Key takeaways:
- Accurately understand the “Why” behind every single app uninstall
- Learn how you can nudge app users into action with contextualized walkthroughs
- Understand how you can maximize push notification delivery to ramp up user engagement
- Gain insights on how to individualize user experiences across both websites and apps
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
As we move into the next phase of the digital revolution, data will take on an increasingly important role in how brands shape their customer experience and interact with consumers. Not only can brands use this data to create personalized offerings for each consumer, they can also use it to deliver messages and interactions that are tailored to the consumer’s need within the context of a particular moment. This gives brands and marketers breath-taking power to meet the needs of their customers, but it also raises new privacy and security risks. Grant will discuss three key data-related trends he sees changing the game for brands over the next year or so, which include bridging the gap between online and offline; the power brokers in a data-driven world; and the impact of visual and voice search.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In this masterclass, you will gain increased confidence and understanding of the programmatic advertising ecosystem specific to your company's needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Search Engine Marketing also referred to as SEM, is one of the most effective ways to promote your product or service offering and grow your business in an increasingly competitive marketplace. There are many ways you can use the new algorithmic features of platforms to leverage the impact of these digital ads. And, the immediate benefit is measurable. Not only can you put your ad directly where people are looking, but you can quantify its traction and value in real-time. However, with numerous businesses competing for the same attention, running these campaigns requires meticulous attention to detail and the right strategy to help you deliver a positive Return on Ad Spend (ROAS) and Return on Investment (ROI)
In this Master Class, Ariel will share insights into how to leverage these features by drilling deeper into the following topics
• Contrasting SEO and PPC, when and how to invest in each.
• PPC as a marketing research tool, exploring match types and impression shares
• Scaling issues with PPC, can we get more of the same quality traffic?
• Manual vs algorithmic pricing
• The rise of Audience adjustments
• Feed-based remarketing and shopping
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In the last decade, social media have grown exponentially in numbers. As some shutdown, more come online, seeking to divide online users' attention. This fragmentation has raised issues of trust, time, and privacy issues that need as digital marketing professionals to consider as they influence how we will be able to reach the humans behind the screens.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Cross-Platform Measurement: The Death of Vanity Metrics? The rise of digital has forced many marketers to adopt an omnichannel strategy. Over the last decade or so we've noted a trend that indicates a reliance on "above-the-line" advertising for mass reach and "below-the-line" for promotion and activation. According to marketers - digital plays a different role somewhere in the middle of these two. We'd like to think that what sets digital advertising apart from others is undoubtedly the cost-effective means by which marketers can use hyper-targeting to reach their customers but often this is clouded in how digital advertising is measured. Likes, Follows, Video Views, and click-through rates. Contrary to popular belief, this is what sets digital advertising apart from ATL and BTL. However, you can have your cake and eat it! With multi-platform marketing should come multi-platform measurement.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
You’ve seen more and more methods for ranking #0 in search results lately, right? You’ve likely seen the People Also Ask (Related Questions) boxes – the accordion-like question and answer boxes are Google search result pages (SERPs). Introducing why Featured Snippets are an important part of SEO and digital marketing and how you can appear in them to drive increased traffic to your site.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of what search engines like Google are looking for today. The session will provide a practical approach to creating this winning SEO strategy.
Key takeaways
1) Winning the Top of the Search Engine Results Page (SERP) has changed. Optimize for Google's KPIs and you will win
2) Don't just think of optimizing your website think about optimizing the user experience
3) Measure SEO KPIs that reflect long-term business success not short-term quick wins.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Video marketing is about creating a strong, impactful visual connection between the brand and the audience. This now essential medium has seen brands put their best foot forward in terms of content creation – but commonly brands and businesses fall short of truly leveraging the potential of their video content. So how do we maximize the video to make our client's dollar go further? In this master class, you will gain a better understanding of the best uses of video across a number of channels and mediums. As well as learning how to create video content with longevity, targeted focus, and a much wider reach.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Data, Content & Automation are at the center of your Digital Performance Marketing Activations. Your Digital Master class starts with an introduction to the Digital Marketing Landscape focusing on the prominence of embracing digital performance as a key marketing medium in order to get the closest possible to your business goals. We will also cover how a coherent and efficient digital strategy can be thought to perfectly complement your global business strategy. Planning and operating digital campaigns will also be an important component of this master class followed by some key guidelines related to data and content automation. How do you define the effectiveness of your digital marketing efforts without measurement and reporting? We will end the session by answering this question and discussing some case studies along with various tips & tricks to keep you innovative and ahead of your competition.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How to rank higher than No. 1 on Google: A SERP features story. You’ve seen more and more methods for ranking #0 in search results lately, right? You’ve likely seen the People Also Ask (Related Questions) boxes – the accordion-like question and answer boxes are Google search result pages (SERPs). Introducing why Featured Snippets are an important part of SEO and digital marketing and how you can appear in them to drive increased traffic to your site.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
With over 91 million blog posts published every month, the amount of content being produced is staggering. How can you keep up and continue generating leads for your business without working night and day? This Master Class will teach you to work smarter, not harder, by repurposing the content you are already creating into other mediums such as blog posts, videos, Messenger bots, podcasts, and more! By utilizing smart techniques, you can build a stronger online presence and engage a larger audience than ever before with very little additional work from you!
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
A deep dive into the correct setup, use, and delivery of Facebook advertising. We will cover how to maximize the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How engaged is your brand with your prospects and customers?
Since the 1800s we’ve been building new communication technologies. From the telegraph to the fax machine to the “leave a message after the beep”. From voicemail to email then to
the first instant messaging service and SMS. Finally, we arrived at live chat which gave us the experience of a quick message and those three little dots signaling a reply.
Communication these days is instant and interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more.
Whether you are B2B or B2C – today is all about B2H (Business To Human) and with it a demand for a personal, fast and relevant user experience at every touch point across the buyer journey. In this session, we’ll show how business strategy, user experience, and real-time data are driving today’s marketing and sales experience.
Be prepared to discover:
• Why the Marketing Funnel is dead and the customer-centric Fly Wheel is the key
• How chatbots are blurring the line between marketing, sales, and service
• How Messenger delivered a 477% improvement in the cost per lead (Case Study)
• How to generate leads and engage customers through conversational marketing
• How SMarketing is driving a unified sales and marketing team
• What tools and technologies do you need in your 2018 MarTech Growth Stack to do all the heavy lifting for you
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Miranda will be talking about “International SEO and beyond”. She will go through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practices.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Considering the context of today’s society and its abundance of information, instant gratification is the status quo. Search engines are repositioning themselves to become “answer engines” rather than just “search engines” by efficiently providing users with what they need. Artificial Intelligence (AI) will aid search engines to understand human intent by identifying the meaning associated with every search query. In this session, you will learn the most up-to-date trends for digital marketers to increase website visibility online, by creating a tailor-made search experience using AI.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
As a marketer you know getting started and scaling ABM efforts is challenging. It is critical to target the right people from within your target accounts with the right message at the right time. Demand Unit-centric ABM is a useful strategy that will help you achieve the right business outcomes by targeting buying committees within specific high-yield accounts. But how do you get started and what really matters?
Join SalesboxAI’s founder Alex Roy, in this interactive session as he walks you through the essentials:
1. Demand Unit centric ABM Intro
2. Defining buyer group Personas
3. Discovering Members of the Buying Group
4. Leveraging Conversational AI to Engage buying group members within target accounts across multiple channels in a personal, relevant manner
5. Understand how scoring works at Persona and Demand Unit Level
6. Understanding what to look for on your Demand Unit level Dashboard and how you can optimize programs for optimal results
7. What outcomes can you expect with a 10K, 25K, and 50K+ budgets?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master class, we will be going through a process on how to approach social media to be able to sustain results over the long term, from strategy to tactics, in order to differentiate yourself from your competition.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing services to run those campaigns. This presentation includes results from Amazon's campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn't). The practices section is structured to give you insight when building your own rewards campaign or drafting requirements for a partner-supplied solution.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Brands today have a matter of seconds to capture the attention of customers - who are more cynical than ever before. With time-frames getting shorter and screens getting smaller, brands are looking for creative strategies which engage audiences. However, creativity is often separated from digital strategy. Digital can be overlooked as a world of metrics and short-term thinking. Even though digital is highly measurable, this does not mean it should lack creativity. In this session, Beverley D’Cruz, CMO at Pizza Hut UK, explains how to inject creativity into your digital marketing strategy.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Influencers - real growth channel or just a unicorn? Providing an intro to the current influencers' landscape, challenges, and opportunities as well as best practice examples and tips on how to position this channel in the digital mix.
Finally recommendations on how success looks like and measurement advice.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
With over 350 agents, KLM Royal Dutch Airlines has the largest social media service team in the world. The over 200.000 unique individuals that contact KLM every week via social media are a huge source of feedback and inspiration for the airline that aims to be the most customer-centric European network carrier. They inspired many KLM innovations - from hyper-personalized social ads to automated boarding passes (>50% of digital boarding passes are now sent via Messenger), full travel journeys on voice, and augmented reality (from luggage scan to entertainment). Sharon Geervliet will highlight several recent social innovations, KLM’s immensely successful augmented reality luggage scan (the world’s first), KLM’s Family Update service on Whatsapp (the world’s first), and KLM’s GIFs (over half a billion impressions without media budget).
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Join Becky Simms for a first-hand account of how you can use the proven technique of gamification in your content marketing strategy. This talk will take you on a journey from the background data of 2k consumers and their views on gamification, through to how to plan a gamification campaign for your business. Looking at how to succeed and what the metrics for success are. This talk will allow you to understand what gamification is and the benefits that can be woven into a gamification strategy. It will give you a clear planning strategy for your first gamification campaign that you can implement. Finally, it will help you qualify what measures you should have in place to ensure you can report on the campaign's successes
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In 2019 voice will become less about “I want to know” and more about “I want to do”. This will usher in a new era of smart, personalized, omnipresent assistants accessible via multiple devices and in multiple languages and may truly mean the age of touch comes to an end! My session will explore different ways of having a dialogue-based interaction through a voice that will give the brand an important opportunity to redefine its proposition using completely new variables. This encourages them to get creative and think outside of the box to make full use of the voice assistant experience.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master class, we will be going through a process on how to approach social media to be able to sustain results over the long term, from strategy to tactics, in order to differentiate yourself from your competition.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing services to run those campaigns. This presentation includes results from Amazon's campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn't). The practices section is structured to give you insight when building your own rewards campaign or drafting requirements for a partner-supplied solution.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
An energetic and frank discussion about the top digital marketing trends impacting business today, how to leverage them, what's more chaff than wheat, and what's on the horizon.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practice with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods to your own brand.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy are important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimization stage, you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilize your best-performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy are important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimization stage, you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilize your best-performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practice with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods to your own brand.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Step 1: Get Traffic - Step 2: CONVERT! Promoting quality traffic to your website through search, paid, and social is extremely important for your digital marketing strategy, but often the focus on conversions is an overlooked aspect of this. Dave explains how leveraging the power of conversion rate optimization and AB split testing can complement your SEO strategy and improve revenue/leads dramatically. Through various case studies and a deep dive into audience members' own businesses, Dave will identify some of the key areas to improve conversions and impact your business's bottom line.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How engaged is your brand with your prospects and customers?
Since the 1800s we’ve been building new communication technologies. From the telegraph to the fax machine to the “leave a message after the beep”. From voicemail to email then to
the first instant messaging service and SMS. Finally, we arrived at live chat which gave us the experience of a quick message and those three little dots signaling a reply.
Communication these days is instant and interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more.
Whether you are B2B or B2C – today is all about B2H (Business To Human) and with it a demand for a personal, fast and relevant user experience at every touch point across the buyer journey. In this session, we’ll show how business strategy, user experience, and real-time data are driving today’s marketing and sales experience.
Be prepared to discover:
• Why the Marketing Funnel is dead and the customer-centric Fly Wheel is the key
• How chatbots are blurring the line between marketing, sales, and service
• How Messenger delivered a 477% improvement in the cost per lead (Case Study)
• How to generate leads and engage customers through conversational marketing
• How SMarketing is driving a unified sales and marketing team
• What tools and technologies do you need in your 2018 MarTech Growth Stack to do all the heavy lifting for you
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Every movie, book, magazine, song, or article ever produced shares a common thread: the Hero’s Journey. We’re biologically wired for story, yet few of us understand its power. Mark Jones digs deep into the mythology, science, and history of storytelling to reveal why Belief Moments are at the heart of this journey. In this masterclass he explains how brand storytellers, marketers, and business leaders can use the world’s first brand storytelling framework, Beliefonomics, to move beyond behavior change to shift the belief systems that influence our decision-making.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Great marketing interactive technologies that don’t merge together to tell a compelling story can do more harm than good. Learn how to develop a discerning eye for the specific types of cutting-edge ideas and fresh technologies that will work best to drive your marketing objectives—and how to connect them all together in a way that feels authentic to your brand and seamless for your audience. This session will take you around the world for a sneak peek of VR, AR, AI & advanced 3D printing, you’ll learn from real-world examples how to pick the right tools and apply the best combination of new technologies at your b-to-b events & campaigns to create seamless narratives, shareable moments and thoughtful attendee experiences that make an impact. This truly interactive presentation will also share the smartest tactics that today’s marketers can use to search live engagements into long-term memory.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Understand how to make your brand content stand out on social. This talk will cover the do's and more importantly the don'ts of content creation. Drawing on experience from working with both b2b and b2c brands, Lee Wilcox will give insight into best practices and how you can implement them.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
"We want it to go viral." The hardest brief when cats aren't the subject matter. Priceless Productions has been able to find the perfect middle ground for cracking briefs for clients and achieve huge organic reach, with massive viral results. See founder Max Price and Account Manager Lily France talk about the science behind the creative and managing expectations.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
What's the ROI of your organic content? Can you track the influence of Instagram outside of followers or likes? How impactful is your holistic marketing campaign on driving your results? Facebook's people-based attribution modeling and in-depth analytics now allow marketers to gather meaningful insights across all of their social platforms opening up new powers for marketers to measure success and drive results. This session will uncover the tools and capabilities to go beyond Google analytics and understand multi-channel attribution using Facebook's latest tools and updates.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
We hear a lot about how Millennials, and now Gen Z, have changed the game when it comes to marketing. But is there much evidence to support these claims, and are they really that different from older Australians? Researchers from the Marketing Scientist Group have developed research looking at media and advertising consumption for Generations X, Y, and Z. It includes findings on influencers, digital audio, video consumption, and other actionable insights to drive brand growth.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Our panel discussion will be looking at the top digital marketing trends for 2019 throughout Australia and New Zealand. We'll be covering technology, tactics, and trends that are consumer-focused and driving solutions for marketers.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
One of the most essential tools in every marketer's kit is an Avatar, a Persona, or a customer profile, often a fictional composite character designed to help us craft messages to our potential audiences, These Avatars are often based on limited customer data, and sometimes anecdotal evidence. With the growth of the data collection industry, there is so much real data at our fingertips and if we can integrate data into our own ideas of an Avatar we can create a real-life Persona and dramatically increase our chances of talking to them at the right place, right time and with the right message. Trawling through big data to find and integrate this personal information is a huge task, one that I've spent the last 4 years undertaking. This presentation looks at the weaknesses of Avatars and how to address these by utilizing big data and how big data can be used to inform marketing strategy on both a brand awareness level and for a special one-off promotions, building on your own knowledge with the help of some of the biggest data collectors in the world.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
As we think about empowering every person and every organization on the planet to achieve more - we look deeper into understanding what the word 'every' person could mean within the eyes of marketing. We explore design, and ideas and provide examples of how brands are focusing on being more inclusive. How different would this world look if all of us could empower every person to achieve more? What new industries, art, medicines, financial services, and world-changing inventions could individuals and communities build and create?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Video marketing is about creating a strong, impactful visual connection between the brand and the audience. This now essential medium has seen brands put their best foot forward in terms of content creation – but commonly brands and businesses fall short of truly leveraging the potential of their video content. So how do we maximize the video to make our client's dollar go further? In this master class, you will gain a better understanding of the best uses of video across a number of channels and mediums. As well as learning how to create video content with longevity, targeted focus, and a much wider reach.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
There's a trending reluctance for marketing managers to embrace automation in its entirety. While startups and small businesses have adopted automation practices due to their maneuverability, larger organizations struggle in endorsing new technologies. There's also a widespread lack of awareness of marketing automation products, which can create an exponential difference for businesses of all sizes. This master class uncovers how marketing tools have evolved over the last decade, which emerging technologies you need to be aware of, and systems you can implement immediately to not get left behind.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
James will break down three key areas of SEO and show you actionable tips which are working today for clients in the Australian and the US market.
1. Content Optimisation for SEO at scale.
2. Common Technical SEO mistakes to look for.
3. Link acquisition & Digital PR tips and advice.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
For many, SEO is a black box that doesn't open up easily to share with stakeholders, prioritize and understand the value of the business. This session will share with you tactics on how to equate both overall SEO strategy and individual SEO tactics to business value.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing services to run those campaigns. This presentation includes results from Amazon's campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn't). The practices section is structured to give you insight when building your own rewards campaign or drafting requirements for a partner-supplied solution.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In a world where content is king and audiences have the attention span of a goldfish, it is becoming harder for content marketers to drive views, engagement, and conversion. Understanding your competitors' strategies, successes and challenges can give you important insights that can supercharge your content marketing with new ideas, tactics, and breakthrough messaging. This session will give you practical tools to stay ahead of your competitors.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, other opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Running a business is challenging, and there are many aspects to focus on. Marketing is an extremely important function for most businesses, as this is the way to get the word out about the company and attract new clients. However, as times change, marketing systems need to change as well. The demands from customers change quickly, there is more of a dependence on technology, and a constant social media presence is imperative.
For small and medium-sized businesses (SMBs), keeping up with changing marketing needs is tough, if not impossible, when relying on in-house marketing professionals. It is very challenging to find experts in all areas to launch and maintain a marketing campaign without blowing the budget out of the water. For SMBs, this is just not realistic from manpower or financial perspective.
This is where Marketing as a Service (MaaS) comes in. It allows startups and smaller companies to execute marketing campaigns to their fullest while allowing in-house personnel to focus on the fundamental and daily business needs of the company.
ABSTRACT:
Marketing as a Service is about much more than just marketing. It is not a one-size-fits-all approach, as providers get to know and understand each business so they can meet individual needs. Businesses of all sizes should focus on what goals they want to achieve and the strategies they want to use to get there. A good MaaS company wants to dig into the business to see what platforms and tools are currently being used as well as the people and processes that can be used to drive success.
Companies that have decided to hire a Marketing as a Service provider should do some analysis of their own operations before hiring so that they can get the best resources for their money. A good question to ask is ‘why do we need outside help?’ If SMBs can pinpoint these issues, whether it be general inefficiencies, poor client retention, missed deadlines, or poor ROI, they will be able to get more out of a MaaS.
In this masterclass we will walk through the proper questions a company should ask themselves and the proper questions they should ask different MaaS companies as they seek the right partner. We will also walk through a number of case studies showing the results of a successful MaaS strategy in different industries and situations. Finally, we will open up the floor for questions about the MaaS concept and its application to SMBs and Enterprise businesses.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Video is taking over the Internet. Why? We are inundated with information and video helps convey information in a streamlined and trustworthy way. In this presentation you will learn: how to get the most out of the video for your business; best practices for creating videos, how to distribute your videos; and some vital facts that you can't afford to miss.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In January 2020, the California Consumer Privacy Act will go into effect and change marketing forever. At the same time, a decade of increased marketing budgets and growing technology stacks have failed to deliver customized content experiences at scale that consistently lead to more conversions and higher sales.
The struggle is real in dealing with media and data volatility, but there's no challenge that can't be leveraged for greater marketing success. Let's discuss five ways how you can be a compliant, lean, and productive content marketer by the end of 2019.
5 Takeaways for Participants
· Grasp the need for customer data platforms and better data governance, ready for tightening privacy regulations.
· Obtain a holistic view of each customer and unique audience segments in the data you have today.
· Forget personas, and turn customer journey mapping into the real-time analysis of what customers want and how they behave.
· Reduce operating expenses and drive higher sales.
· Leverage machine learning to develop better content and influence the product development process.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Whether you are updating your website, increasing traffic, or improving efficiencies, don't forget one of the biggest opportunities often missed: Conversion Optimization. Before you go "all in"on any of these decisions, you owe it to yourself to consider the impact of optimizing conversions first. Jeff Turnbow, internationally recognized strategist, keynote speaker, best-selling author, and owner of 15-year-old marketing company will deliver today's top strategies and tactics to increase revenues and lifetime values. From the smallest solutions to a full-scale CRO strategy, Turnbow's ConstantlyConvert system provides proven clear solutions in a world typically cluttered with technology testing. Turnbow's presentation style is a conference hit due to his dynamic delivery and unique ability to deliver complex strategies into simplistic applications.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
More and more marketers have access to optimization tools and techniques. Don't waste time testing without first making sure your data game is up to par. Create a process where data and user experience guide your optimization efforts and priorities. You will learn our proven methods for uncovering the stories in the data, leveraging content and creativity to improve user experience, therefore, increasing conversions. We will also discuss the role of A/B and AI testing and how to leverage both in your optimization programs.
In this session, you’ll learn the following:
How to use data-driven stories to test hypotheses
How to use creative + content to solve CRO problems
* How to build optimization programs that leverage both A/B and AI testing.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Every marketer dreams of personalizing their website experience, but 99% of businesses fail to implement personalization effectively. Join Austin Distel's workshop on the 3 steps to implementing personalization on your website to serve multiple marketers, tailor to each channel, and adapt along the customer journey.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Join us for a robust conversation about why 'The Time is Now' takes advantage of opportunities enabled by modern data infrastructure. Mark Chiles of Hart Energy, Deven Nongbri of HCA Healthcare, and Tracy Arrington of Brain+Trust Partners talk about pulling the trigger to transform even the most complicated, legacy business structures and the possibilities facilitated by unified, rich, deduplicated first-party data. AI, machine learning, predictive modeling, compliance, ethical data management, thought leadership, customer care, and CX development, in addition to why your CMO, CIO, CEO, CFO, and CTO should all be excited about what's to come.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In January of 2020, the California Consumer Privacy Act will go into effect and change marketing forever. At the same time, a decade of increased marketing budgets and growing technology stacks have failed to deliver customized content experiences at scale that consistently lead to more conversions and higher sales.
The struggle is real in dealing with media and data volatility, but there's no challenge that can't be leveraged for greater marketing success. Let's discuss five ways how you can be a compliant, lean, and productive content marketer by the end of 2019.
5 Takeaways for Participants
· Grasp the need for customer data platforms and better data governance, ready for tightening privacy regulations.
· Obtain a holistic view of each customer and unique audience segments in the data you have today.
· Forget personas, and turn customer journey mapping into the real-time analysis of what customers want and how they behave.
· Reduce operating expenses and drive higher sales.
· Leverage machine learning to develop better content and influence the product development process.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practice with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods to your own brand.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
5G isn’t just another “G.” It will have a profound impact on marketing, especially on where data is sourced, how digital advertising functions, what consumers expect, and how marketers will differentiate themselves. Like any massive technological shift, those who don’t grasp the implications will be left behind. Join Emodo, the data arm of Ericsson, the telecommunications company that powers roughly 80% of US mobile traffic, for a glimpse into concrete changes 5G will bring and what marketers need to do to be ready.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, other opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Are my ads causing incremental actions to be taken? This is the key question we’d like our media measurement to address. However, a lion’s share of solutions are still based on correlation and cannot prove that your ad caused the action or that you took credit for an action that would have occurred regardless of advertising. Lift testing is the solution to help you escape the biases of correlated-based methods, allowing you to fully understand if your ads are causing incremental actions to be taken. Learn more about lift testing, common pitfalls to avoid, and how you can get started.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
You pour hours of effort, energy, and resources, into your blog, but are you making the most of this incredibly valuable piece of digital real estate? For over 10 years, I've helped clients and my own agency leverage their blogs to drive truly remarkable results in the form of web traffic, leads, and closed customers. In this session, I'll share my secrets and the places to focus your efforts in order to start optimizing your blog for 5X traffic and leads in 9 months or less.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Marketing Beyond Digital: How to Get Past Technology and Market to the Human Experience
Marketing is beyond complex in the experience economy. On the front end, customer data capture must be meaningful, accurate, and compliant. Moreover, systems across the organization must interact in a way that unites teams and bridges data sets. In this session, Kim Brown speaks to the stigmatism attached to “digital”, how to become the experience champion for digital transformation as a mindset, and how to transform marketing strategy from technology-driven to human-driven.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In a world where social media is the key to sales, Jen Morilla breaks down the technique and strategies for creating growth online. Instagram, Facebook, Pinterest, LinkedIn, and YouTube. Learn how to use each platform to grow and build an audience and community on social media.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Influencer marketing is one of the hottest trends today. Whether you are utilizing influencer marketing for your company or client or even if you are building your own personal brand, the power of influence is rapidly growing in value. Consumers often rely on the value proposition that influencers bring as one of the most trusted forms of advertising in a noisy digital world. Join us as we examine the power of influence with a virtual panel of real-world influencers who are reaching today’s consumers in ways that brands cannot.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing services to run those campaigns. This presentation includes results from Amazon's campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn't). The practices section is structured to give you insight when building your own rewards campaign or drafting requirements for a partner-supplied solution.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
We have moved into a new era of marketing – one where the creation of value through content-driven experiences is the focus. Yes, the entire practice of marketing has changed – again. So, if it’s such an important part of the equation, why is the struggle to measure the effectiveness of content such a struggle for the business? It’s because we’re measuring precisely the wrong thing: the content. Let’s reboot the whole notion of content marketing, and understand what it is we’re actually solving for. In this session, we’ll discuss the current transformation of the marketing department inside out. Let’s examine the business model of content, and walk step by step through how to develop the optimal business purpose and focus for a truly measurable content marketing strategy.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Whether you are updating your website, increasing traffic, or improving efficiencies, don't forget one of the biggest opportunities often missed: Conversion Optimization. Before you go "all in"on any of these decisions, you owe it to yourself to consider the impact of optimizing conversions first. Jeff Turnbow, internationally recognized strategist, keynote speaker, best-selling author, and owner of a 15-year-old marketing company will deliver today's top strategies and tactics to increase revenues and lifetime values. From the smallest solutions to a full-scale CRO strategy, Turnbow's ConstantlyConvert system provides proven clear solutions in a world typically cluttered with technology testing. Turnbow's presentation style is a conference hit due to his dynamic delivery and unique ability to deliver complex strategies into simplistic applications.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Video is taking over the Internet. Why? We are inundated with information and video helps convey information in a streamlined and trustworthy way. In this presentation you will learn: how to get the most out of the video for your business; best practices for creating videos, how to distribute your videos; and some vital facts that you can't afford to miss.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practice with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods to your own brand.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
“Uncovering your Conviction”
Drafting off the argument and examples I outlined in my Keynote above, I will take attendees through the process we have developed that helps companies uncover their fundamental ‘Conviction’. This would be an interactive workshop where I leverage the questions and interrogation tools we have honed over the last 10+ years in the branding, identity, and strategy to ensure each attendee walks away with a true core belief they will be able to apply immediately. In this class, I will walk through:
● Our moment in time and the need for deep beliefs
● Case studies of culture-creating companies and how they lead from ‘Conviction’
● Work we have done that’s positioned leaders to lead from ‘Conviction’ (i.e. Pedro Martinez, hall of a fame baseball player from the Boston Red Sox)
● Strategic questions attendees can ask themselves - and their brand - to begin to uncover their beliefs
● A framework for analyzing how to apply their ‘Conviction’ throughout the organization so it is immediate and actionable
Close
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master class, we will be going through a process on how to approach social media to be able to sustain results over the long term, from strategy to tactics, in order to differentiate yourself from your competition.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
According to a recent survey of global consumers, 52% of respondents have mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Olapic, by Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
An energetic and frank discussion about the top digital marketing trends impacting business today, how to leverage them, what's more chaff than wheat, and what's on the horizon.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Meyer discusses how the best media partnerships are built on distinct audiences and content insights cultivated by potential media partners. Articulated through past content marketing, social media, and influencer campaigns, she can speak to the best way to partner with a media company to achieve brand marketing goals.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In today’s world, we only have between 3-6 seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or the cast of a movie? Are you a brand offering a new product?
It’s not enough to simply post a 60- or 30-second movie trailer or other pieces of content directly to social media. It needs to be optimized for the social platform – think format and audience. When you have six seconds to convey your message, every second counts.
Creating “snackable content”, is no longer optional in our mobile-driven world, and doing it successfully is an art. Not only does this new canvas appeal to shortened attention spans, but 6-second ads have implications beyond social.
In this session, Megan Toth, Sr. Social Media Lead at NBC, discusses why it’s important to adjust your marketing strategy to cater to shrinking attention spans, overcome distractions, and get noticed.
Attend this session and learn:
The secrets to creating “thumb-stopping” short-form social media content that stands out among the noise
How social is influencing TV, and networks are straying from their standard 30-second ad formats to create 6-second ads
How restrictions boost creativity, as creatives are tasked with rethinking how to condense a brand story in a shorter format
Case examples of best-in-class short-form storytelling
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Whether you’re running a growing business or launching a startup, you’re likely hearing the same question from decision-makers or investors: “Does it scale?” For service-based marketing agencies in a creative industry, scaling can be difficult — when your revenue grows, your expenses tend to grow with it. Learn how Samantha Kramer, Director of Marketing Services at Thomas, worked with her marketing team to automate, package and scale their processes while their new customer base grew by 67% in 1 year.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Content strategy is all the rage. But publishing content simply for the sake of publishing can leave your content buried in the more than 2 million articles published online every day. Use these tips to construct your blog content for easy user consumption on the web and, in doing so, provide search engines key signals to improve the ranking of your content. It's a win-win.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
With consumer trust at an all-time low, data remains a cornerstone of modern marketing, especially in the digital ecosystem. It’s how brands bring value to their consumers and how they serve them relevant content. So, despite all of the risks that data sharing brings, it has become an essential part of how marketers engage with their consumers and smart marketers won’t give that up. Cary Lawrence, SocialCode's GM, of Audience Intelligence Platform, will outline guidelines for data management and activation to keep your data secure while maximizing the impact it can have on your bottom line.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Not long ago the question was whether your organization had big data. Did you have the volume, the velocity, and the technology? Now those basics are largely given to most of the people attending this event. The path to success is still fuzzy, however, with so many technologies to choose from – and so many ways to use them.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Today’s marketers must master the art and the technology powering digital experiences. And bringing your brand to life will require prioritizing customer experience as the human side of digital connectivity. This digital potential is both a realization and an exciting challenge to fuel our creativity, innovation, and results. Learn how to optimize brand value by harnessing marketing technology to create memorable customer experiences.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Sometimes a brand works in the “real world” but fails when online. In this digital age, companies are more concerned than ever about how their brand translates online. The digital world is vast and today’s customers are getting younger, more tech-savvy, and more informed. Selling a product to consumers who are smarter than ever before is tough, challenging, and requires a higher level of creativity. In this session, you’ll learn tips to create better digital branding which will improve your customer acquisition.
Key Takeaways:
Learn how to properly build a digital brand
Learn how to leverage mico-moments on social media to increase visibility
Learn how the shift in consumer behavior impacts your content strategy
Learn strategies for creating content that social media algorithms actually like.
Understand why it’s no longer about products and services, it's about brands.
Learn how to shift from being transactional to experiential
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
What does the road from bridging the gap to building the bridge look like for B2B brands today? Join us for an engaging, highly energized panel discussion that goes beyond marketing tools, fancy jargon, and confusing rhetoric to truly focus on delivering value to our customers one moment at a time. With the deluge of marketing tools, data insights, and customer data platforms we as marketers are now more equipped than ever to proactively anticipate and respond to customer needs. Yet we continue to miss the mark and customers are less enthused. Cisco will share its strategy (people, process, tools) & two case studies that show why getting back to basics is still effectively landing new prospects and nurturing existing relationships for demand and lead generation. The output will be a winning recipe for leveraging data from SEO, Social, and Customer Data Platforms to drive engagement & conversion.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
What does changing from Funnel to Flywheel Marketing really mean for your business? How can you use creative tools to grow under the Flywheel Marketing Model? For example, how could you use graders, calculators, quizzes, recommendations, and AR apps for your business? We'll discuss things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times' dialect quiz, Ikea's AR app, L'oreal's AR app, and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
If it feels like the giants of the web -- Facebook, Google, Instagram, LinkedIn, Twitter, YouTube, et al -- are conspiring against you to make it vastly more difficult to spread your message or amplify your content... You're right! They are. In this presentation, Rand will boil down exactly why that's happening and what smart marketers can do to build creative advantages and avoid these emerging pitfalls.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master class, we will be going through a process on how to approach social media to be able to sustain results over the long term, from strategy to tactics, in order to differentiate yourself from your competition.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
What does changing from Funnel to Flywheel Marketing really mean for your business? How can you use creative tools to grow under the Flywheel Marketing Model? For example, how could you use graders, calculators, quizzes, recommendations, and AR apps for your business? We'll discuss things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times' dialect quiz, Ikea's AR app, L'oreal's AR app, and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Whether you are updating your website, increasing traffic, or improving efficiencies, don't forget one of the biggest opportunities often missed: Conversion Optimization. Before you go "all in"on any of these decisions, you owe it to yourself to consider the impact of optimizing conversions first. Jeff Turnbow, internationally recognized strategist, keynote speaker, best-selling author, and owner of a 15-year-old marketing company will deliver today's top strategies and tactics to increase revenues and lifetime values. From the smallest solutions to a full-scale CRO strategy, Turnbow's ConstantlyConvert system provides proven clear solutions in a world typically cluttered with technology testing. Turnbow's presentation style is a conference hit due to his dynamic delivery and unique ability to deliver complex strategies into simplistic applications.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Artificial Intelligence has been a buzzword in martech. Many martech vendors position their products as AI-based platforms. What does that mean to marketers? What do marketers need to know about AI to either evaluate vendors’ platforms or modify their existing sales and marketing processes? Pam Didner, Author of Global Content Marketing and Effective Sales Enablement, will share examples and case studies so that you can easily evaluate AI or build AI-centric martech stacks that fit your processes and flows.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Master the art and science of conversion rate optimization in this comprehensive masterclass, showcasing the latest best practices in CRO. In this session, we'll uncover the secrets to maximizing the conversion potential of your website, blog, email, and other digital assets.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In this session, Jay will explore the latest email marketing strategies and techniques to use when looking to increase customer engagement and gain new customers. This session will also explore what techniques are proven to work and what is driving strong direct marketing results using email, social & mobile marketing, emerging media, and integrated marketing initiatives.
In this session, Jay Schwedelson, President and CEO of Worldata, will provide insight into actual campaign results from successful and failed attempts at using these techniques.
● Learn marketing tactics that hold long-term value and drive results
● Acquire measurable tactics for marketers to pull interested leads
● Gain insight into integrated direct marketing initiatives based on actual campaigns
Three key takeaways:
● Overview of the trends happening in email marketing today – and which actually work
● Actionable tips on how to double open rates with a few easy tweaks
● Pitfalls to avoid for email marketing
● What has replaced content marketing as “king” in today’s omnichannel world, and how you can leverage it for your campaigns
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Whether you’re running a growing business or launching a startup, you’re likely hearing the same question from decision-makers or investors: “Does it scale?” For service-based marketing agencies in a creative industry, scaling can be difficult — when your revenue grows, your expenses tend to grow with it. Learn how Samantha Kramer, Director of Marketing Services at Thomas, worked with her marketing team to automate, package and scale their processes while their new customer base grew by 67% in 1 year.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In the digital age, it is imperative to leverage the information and intelligence you gain about your customer to drive Exceptional Customer Experience. If you are not disrupting, you are being disrupted. Join us to understand how you can achieve Your Tomorrow Today.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The hype around big data and artificial intelligence has compounded the bloat of marketing budgets and technology stacks that fail to deliver customized content experiences and drive higher sales. The additional challenges of customer data privacy regulations have required brands to dramatically change course in programmatic advertising.
• Grasp the need for customer data platforms and better data governance.
• Know how to ask your key vendors for API access and build connections to other systems to reconcile customer data.
• Gain a singular view of each customer and an accurate analysis of the continuously-developing customer journey.
• Learn the path to achieving better audience segmentation, and true individualization with content.
• Improve conversions at lower costs and more efficient marketing operations.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Marketing to an Audience of One – understanding the future of buyer behavior.
Communication these days is instant and its interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more.
Forget about B2B and B2C buyers – it’s all about B2H (Business To Human) and a demand for a personal, fast and relevant user experience at every touch point in their buyer journey. In this session, Tony demonstrates how creative strategy, user experience, and real-time data combine to deliver a sales and marketing experience prospects and customers love.
Be prepared to discover:
• The Marketing Funnel is dead – long live the Flywheel!
• How consumers really buy and how to effectively engage them across four key stages
• How SMarketing is driving a unified sales and marketing team, and where chatbots fit in
• A single marketing offer that delivered a greater than 40% conversion rate and saw
monthly leads triple (an increase of 150%)
• How to build your tech-stack to automate the whole thing!
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Marketing to an Audience of One – understanding the future of buyer behavior.
Communication these days is instant and its interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more.
Forget about B2B and B2C buyers – it’s all about B2H (Business To Human) and a demand for a personal, fast and relevant user experience at every touch point in their buyer journey. In this session, Tony demonstrates how creative strategy, user experience, and real-time data combine to deliver a sales and marketing experience prospects and customers love.
Be prepared to discover:
• The Marketing Funnel is dead – long live the Flywheel!
• How consumers really buy and how to effectively engage them across four key stages
• How SMarketing is driving a unified sales and marketing team, and where chatbots fit in
• A single marketing offer that delivered a greater than 40% conversion rate and saw
monthly leads triple (an increase of 150%)
• How to build your tech-stack to automate the whole thing!
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Whether you are updating your website, increasing traffic, or improving efficiencies, don't forget one of the biggest opportunities often missed: Conversion Optimization. Before you go "all in"on any of these decisions, you owe it to yourself to consider the impact of optimizing conversions first. Jeff Turnbow, internationally recognized strategist, keynote speaker, best-selling author, and owner of a 15-year-old marketing company will deliver today's top strategies and tactics to increase revenues and lifetime values. From the smallest solutions to a full-scale CRO strategy, Turnbow's ConstantlyConvert system provides proven clear solutions in a world typically cluttered with technology testing. Turnbow's presentation style is a conference hit due to his dynamic delivery and unique ability to deliver complex strategies into simplistic applications.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Social Selling is revolutionizing the way businesses and professionals market and sell their products and services. Clients and customers have never been more educated and empowered. Most prospects have already researched you or your organization before they even reach out. In this session, you'll learn: a) the key areas you need to focus on to ensure you make a strong first impression, b) how to identify and find your ideal prospects using Linkedin, c) the proper etiquette to turn cold calls into warm introductions, and how to respond to inbound connection requests from people you don't know and d) why you need to bridge the gap between marketing and sales so you can optimize your brand and build thought leadership for your organization.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
What does the road from bridging the gap to building the bridge look like for B2B brands today? Join us for an engaging, highly energized panel discussion that goes beyond marketing tools, fancy jargon, and confusing rhetoric to truly focus on delivering value to our customers one moment at a time. With the deluge of marketing tools, data insights, and customer data platforms we as marketers are now more equipped than ever to proactively anticipate and respond to customer needs. Yet we continue to miss the mark and customers are less enthused. Cisco will share its strategy (people, process, tools) & two case studies that show why getting back to basics is still effectively landing new prospects and nurturing existing relationships for demand and lead generation. The output will be a winning recipe for leveraging data from SEO, Social, and Customer Data Platforms to drive engagement & conversion.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing services to run those campaigns. This presentation includes results from Amazon's campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn't). The practices section is structured to give you insight when building your own rewards campaign or drafting requirements for a partner-supplied solution.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master class, we will be going through a process on how to approach social media to be able to sustain results over the long term, from strategy to tactics, in order to differentiate yourself from your competition.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How to Add Live Streaming to Your Marketing Mix. Periscope came online and fundamentally changed the world of video marketing. Today, long-form and short-form capabilities have been introduced on Facebook, YouTube, LinkedIn, and Instagram, and more platforms add live or native video capabilities every quarter! How do you utilize live stream broadcasts to connect with your community? What are the pros and cons of choosing a live-streaming app over a traditional video, webinar, or podcast? What kinds of stories can you tell with these new platforms? See examples of live stream success from brands across several industries, and learn how to create and execute a live stream strategy.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
We are fortunate to live in an age of advancing technology, but we run the risk of over-saturating our market with off-the-shelf tools that gather faceless data and create ineffective content. Marketing has a remarkable power to inspire audiences. Instead of an influx of new tech to adopt, marketing also needs a deeper understanding of human behavior that will foster more meaningful relationships. The focus of my talk 'A Balanced Attack' is to recognize this remarkable digital age, but maintain a balance of interpersonal relationships in work and life for better results and more importantly a fulfilled existence.
AI is playing a bigger role in marketing by personalizing an automaton. AI is a perfect snapshot of my talk, recognizing this space of amazing technological advancement, but at the same time generating a level of fear of the unknown and what AI means to the workforce going forward.
The emphasis of my talk is effective communication and the lost art of interacting with one another on a more personal level!
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In January 2020, the California Consumer Privacy Act will go into effect and change marketing forever. At the same time, a decade of increased marketing budgets and growing technology stacks have failed to deliver customized content experiences at scale that consistently lead to more conversions and higher sales.
The struggle is real in dealing with media and data volatility, but there's no challenge that can't be leveraged for greater marketing success. Let's discuss five ways how you can be a compliant, lean, and productive content marketer by the end of 2019.
5 Takeaways for Participants
· Grasp the need for customer data platforms and better data governance, ready for tightening privacy regulations.
· Obtain a holistic view of each customer and unique audience segments in the data you have today.
· Forget personas, and turn customer journey mapping into the real-time analysis of what customers want and how they behave.
· Reduce operating expenses and drive higher sales.
· Leverage machine learning to develop better content and influence the product development process.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In the 4th Industrial revolution, chatbots are the new email engagement. Safe, timely, friendly, and smart. In this engaging talk, Darryn will go through how to effectively design and use chatbots, the overview of Gamification Scaffolding, and then how to pull it all together to ensure your message is being understood or changed after listening to what the "receiver of the message" hears.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
This presentation touches on the very nature that we incorporate; are finding ourselves in due to advances in technology and access to the internet from any corner of the globe: we have to actively manage the reputation of our brands online. This no longer has operating hours, from a Telco view, we have seen many customers like and comment on our social media pages but we have also seen negative comments, and complaints about various matters that could be totally unrelated to the brand, my experience with working with an award-winning brand on the continent is the importance of listening to the negative feedback: I have since called this “tough brand lessons”. We may not enjoy hearing from our customers but we will get joy from understanding their frustrations and looking at things from their point of reference: it more often than not teaches us a lot about how listening can help strengthen the offering to clients and how it can make the relationship with our clients “real and mutually beneficial”
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
David will present the fundamentals of Neuromarketing and consumer neuroscience. This will provide the abidance with a basic, yet fundamental understanding of the key concepts and approaches of the field. He will also present on the attention economy, as it has emerged from neuroscience research, and discuss its relevance to digital marketing. He will also illustrate neuroscience principles that may be applied to enhance your digital marketing strategies. Lastly, David will provide real-world Neuromarketing case studies demonstrating how to optimize Website UX/UI and Chatbot development.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
With more and more companies becoming "content producers", it is becoming increasingly difficult to keep up. During this Master Class, you will learn how to repurpose your existing content for your social media channels such as Facebook, Instagram, and WhatsApp, along with your blog and more. This will allow you to continue generating leads for your business while helping you work smarter, not harder.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
YouTube is one of the top websites for time spent. Instagram, Snapchat, and TikTok have some of the most engaged audiences because of their reliance on rich media content. Native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this hybrid session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and then you will join a panel discussion with video marketers and practitioners discussing their approach to developing high-quality content, executing campaigns, lessons learned and their recommendations for fellow marketers.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master class, we will be going through a process on how to approach social media to be able to sustain results over the long term, from strategy to tactics, in order to differentiate yourself from your competition.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
After 20 years of experimenting and using digital marketing, we can see the difference between speaking to mass audiences (which we were all pretty good at) and having a real-time, two-way dialogue with a potential or repeat customer (which few of us do well). Let us not forget, marketing exists to solve real-world business outcomes.
Join Derek Lackey, the President of DMAC as well as Steve Harris, Director of Digital Marketing for World Vision, and Tina Graves, Director of Digital and Commercial Transformation at GSK Canada as they discuss the current state of digital marketing. They promise to provide you with “fresh eyes” and a new way of looking at your digital marketing options while putting marketing in context for today’s digital-first world.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
As marketers and advertisers, it's critical that we measure how our ads are working and understand where we should invest our ad budgets next. With many measurement options available this can be challenging and incredibly time-consuming. To simplify measurement, marketers, and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing, and how to invest their time and budgets.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Data is continuing to grow and businesses have yet to actively broaden their approach to customer-centric marketing. Understanding the various data sets available to a business and how to use them for maximum ROI impact is essential.
Considering the value of each data set, 1st Party data sets are unique to a business and are the low-hanging fruit to capture for conversion and come from the organizations existing CRM database or the website visitor log. As we progress up the conversion funnel into consideration; opportunities for introducing new customers to your business arise leading to the need for 2nd party data, from retailers or partners such as Amazon, Google, and Loblaws that understand our customer's interests. Lastly, there is the topper funnel, an awareness pillar that is focused on introducing or educating on a product and it requires us to build foundational customer insights with companies like Nielsen, Epsilon, and Environics.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Fine-tune your digital marketing strategy with a deeper understanding of Digital Convergence. Join Michelle Geere and Karabo Sitto in this master class and learn how to capitalize on the revolutionary opportunities created by digital convergence.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
‘Digital Strategy. We hear this phrase thrown around all too often in our industry, but if you were to ask 50 different marketers what a digital strategy is (and why it’s important) you’d likely end up with as many different answers. But where does this discrepancy come from? Why is there so little consensus on what a digital strategy is, why it’s important and how to build one? What does a good digital strategy even look like? In this session, we’ll delve into each of these questions and unpack some practical and actionable steps you can take to be a champion of sound strategic thinking within your organization. You’ll also be armed with real-world examples of best-in-class digital strategies (from a wide array of industries), and how these strategies were brought to bear to solve significant business challenges.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Brands are being challenged to re-think, and re-design digital marketing for the near future. This involves a complete overhaul from traditional thinking and applications to a new operating model. What are some of the current challenges brands are facing? What are some of the opportunities to make progress? What are the key drivers of disruption? We will cover 5 practical insights into how Digital marketing needs to evolve toward maturity.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Marketers have a lot on their plates, and there is often a barrage of information, case studies, and best practices, but this isn't packaged in an easily executable manner. This session will be about sharing executable digital campaign thinking while giving marketers the right questions to ask their agencies and partners.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In our struggle to reach, our goal of growth, reputation often takes a back seat - until it’s forced into the front seat. The "Shock then Sorry” strategy is gaining traction to get ahead of the algorithm. Think Logan Paul’s video in Japan’s “Suicide Garden." Is this ever the answer? Is your audience numb and/or accepting of this type of content? How do you compete with competitors who use it? Find out how to strengthen your brand’s reputation using the truth - before and after you need to.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
KING OF THE ONLINE JUNGLE. A Video Marketing Strategy to Rule Your Market.
The business world is a mercurial jungle out there. Every entrepreneur/marketing director needs to create a clearing in this mass of a jungle to make sense of the online world.
In Essence, most Marketers are looking for 4 things. They want to: -
1. Make Marketing Easy with less hassle and less experimental approaches in identifying their ideal customers, engaging with more ease with customers, and ultimately building long-lasting relationships for continued growth and prosperity
2. Generate new leads by creating content that is relevant and appealing to their target audience
3. Generate more sales through an effectual video marketing strategy by using an innovative sales funnel that connects with prospective leads and moves them by attracting, engaging converting, and ultimately retaining them as perpetual customers
4. Brand through video content online to assist in achieving better performance, higher yield, and greater success in business
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Innovate or die. You read it in the headlines, and you hear it in start-up podcasts. Businesses are evolving at a rapid pace. To keep up, companies must identify and kill bad ideas immediately. We see brands looking for different ways to continuously pioneer new models of innovation. One thing that remains the same, is the power of marketing and the brand’s influence remains a key component for keeping clients happy. The consumer is a moving target. What are organizations doing to stay in touch with their target market, in real time? It’s easy to get distracted by technology, organizations need to use technology to enable marketers to better understand, and keep up with the VERY smart consumer.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
"Running social media in a B2B (business to business) firm is often misunderstood by most C-suites or even marketing teams. The act of simply 'doing social media for your company by setting up a blog or running Facebook or Instagram ads is long gone. These methods don't work themselves, especially in a b2b landscape.
Today, your firm's targeted decision-makers and buyers expect and demand a more humanized and social approach to why and how they engage with your brand, senior executives, employees, and solutions. Understand why and how top B2B brands break down their b2b social media approach."
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In today's hyper-connected world, our consumers are everywhere and on all the time. More than ever before, our audience is consuming more content, across multiple channels and multiple devices. In this hyper-fragmented world, how do you really measure the value of your marketing investments on business outcomes that truly matter? Let's move away from vanity metrics (engagement, click-through rates, etc.) and instead understand how to measure the incremental value of your marketing effort on your business's bottom line. In any case - Don't we all know that one person who just doesn't believe in the value of marketing? Let's measure it correctly and prove it.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The marketing transformation journey is like a never stopping roller-coaster. What are the key traits of successful CMOs? How is Analytics changing the way marketers operate? How is Artificial Intelligence enabling new Customer Experience?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Netflix, Facebook, and Uber are just some of the brands that have become part of our daily lives, seamlessly fitting into how we live. They engage, connect and continuously surprise customers, creating real and meaningful connections. Balancing social engagement and brand relevance is about finding the sweet spot between meeting business objectives and providing significant content to the right audience. It’s about combining the latest innovation with unique insights to create engaging digital marketing campaigns that are relevant to each and every customer. Genuine and innovative, we need to find new ways to deliver content that earns and re-earns customer loyalty, always pushing the boundaries of what’s possible in this ever-changing landscape.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers in Africa be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this audience discussion with digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
When over two billion people are using a channel, businesses should be paying attention. HubSpot has spent over a year experimenting with Facebook Messenger to determine the most powerful ways it can be used for marketing. Learn why Facebook Messenger is the most promising new business communication channel as we walk you through how you can start using it today -- no budget or technical skill is needed.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Data This? Data That? Data Why? A panel of experts in their field who are pioneering data usage across Sub-Saharan Africa are asking very penetrating questions about data, its usage, and how this affects business results in both the physical and digital world. We start the building of this sandwich with research as the bread, detailing where we are to date and what opportunities these changes have opened up for businesses. For the filling, we dive into digital data; how its usage and re-usage can help the bottom line and close it off with location data, closing the loop by getting your consumers at the till purchasing your products and services using data. Bon appetite!
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The marketing landscape is rapidly evolving and the focus is shifting towards more personalized engagement and tangible ROI. In this world of data and measurement, it’s critical the creative industry looks at what needs to change (quickly!) to ensure a greater union between creativity and commercials. What is the role of creativity and brand equity building? What can brands to do challenge their creative output to be harder working? How do brands ensure creativity (and consumer engagement) doesn’t die a data death?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital era with evolving technologies is increasing challenges for a digital marketers to communicate effectively with their audience. However, these rising challenges also give rise to plenty of opportunities – opportunities to understand the individual behavior of a consumer.
This session focuses on how marketers can leverage these opportunities to reach and engage their audience better. Email marketing and marketing automation can be a marketer’s best friend if used effectively.
This presentation will cover how all aspects of marketing have evolved over the years. How AI will shape the landscape of marketing in the years to come and why marketers need AI to assist them in their jobs. The future lies in working towards better customer experience and especially customer retention seems to be the key.
Marketers have to be on the lookout throughout - need to keep learning and keep a continuous tab on the customer’s pulse in order to deliver the best.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Blockchain technology is transforming many industries from Finance, Logistics and Information Technology. Hear how the Media industry is being disrupted by this trustable transparent infrastructure, and learn what the implications are for; Publishers, Advertisers, Agencies, Marketing Professionals and the Advertising industry.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Camera, newsfeed, social, maps, and more. The mobile phone is now the center of most people's lives. So how can you bring together all its features to create one cohesive campaign to market? Ben takes you through successful, long-term, award-winning campaigns that put the mobile at the center of everything.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Before Stuart Brown was an SEO specialist, he was an infantryman in the Australian Defence Force. This combination of experiences has given Stuart a different and unique insight into being visible on search engines. Although at the time he was training to go to war, Stuart learned many concepts which he has been able to apply to his work with search engines, to great effect. One of the key concepts was the importance of the 1%. Meaning it’s the small things you do as a soldier that can be the difference between life and death. At Localsearch, our online directory receives millions of pageviews every month which small businesses rely on to capture new customers. This means the smallest changes can have massive consequences for a lot of people. In such a high-stakes environment, Stuart uses his military concepts and tactics to ensure search engine objectives are achieved, while minimising the risk competitors represent.
In particular, he:
Plans an SEO project like a military operation
Identifies and exploits competitor weaknesses
Gains the initiative on a motivated opponent
Uses deception tactics to misdirect competitors who are watching
Predicts and mitigates the most likely/most dangerous reactions of competitors
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
As business professionals across various industries embrace data-driven decision-making and begin to experience the power of precision available at their fingertips, more marketers are turning to artificial intelligence to improve the efficacy of their media placements.
Disruption in this space is being driven by
- Media / Publisher mergers and acquisitions
- an ever-increasing programmatic inventory supply
- availability of smart audience behavioral targeting
- facilitated by automated & intelligent software tools.
How then should marketers embrace these changes to improve their targeting reach and conversion funnels?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Technologies like AR, VR, and mixed reality have opened up a world of possibilities to create stronger audience connections through mobile experiences, but there’s a lot of ‘tech for tech’s sake’ being developed. The heart of a great campaign is great storytelling and the key to getting results is bringing together strategy, technology, and design to solve problems and bring ideas to life while creating memorable experiences which deliver deeper audience engagement.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Digital has changed the way consumers and businesses communicate with each other. It is creating on one hand new opportunities but also new threats and risks. Transitioning from insights to impact is key and we will see how companies can leverage social & online listening to their advantage.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Did you know that business videos can skyrocket site traffic and that audiences are 10x more likely to engage, embed, and share video content? And a side note..they're hands down the most effective form of marketing available to us today? Using video marketing can be incredibly effective when used correctly, but at the start, it can be overwhelming to get up and running. What sort of strategy should you be using? What kind of video actually converts to purchase? How long should your videos be? Not to mention that little complication.. how do you actually make professional videos that look amazing? The short answer? A video is NOT a one size fits all solution and the ‘right’ kind of content for you could be one of many options, depending on your type of business. Let us help set you up for success! In this session, Chris will teach you how to master the art of video strategy and video storytelling to create effective, engaging videos for your company's website and/or social channels.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
When over two billion people are using a channel, businesses should be paying attention. HubSpot has spent over a year experimenting with Facebook Messenger to determine the most powerful ways it can be used for marketing. Learn why Facebook Messenger is the most promising new business communication channel as we walk you through how you can start using it today -- no budget or technical skill is needed.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
At Microsoft, Bing is the largest application of Artificial Intelligence (AI). Join this session to walk through how Microsoft is using AI today and how AI is not only changing consumer behavior but how it’s changing marketing as we usher in the era of conversational technology through voice, bots, and mixed reality. In this session, I’ll also cover real-life examples of how through the power of AI we are helping empower every person and every organization on the planet to achieve more.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
We all know that customer segmentation is critical to success in the online world, but how is this done across multiple data sources? From mobile apps to website cookies, to your CRM, offline data, and more. Is there a way to bring all of these together? Absolutely, let's learn how – together. Data Management Platforms such as Adobe’s Audience Manager or BlueKai are often referred to but little talked about. Here we will go through the future of customer data for marketing, ensuring you are up with the play on making your next move into the new generation of targeted advertising as it starts to unfold.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Social Media; What’s New, What’s Hot, What’s Not!
Learn the latest updates, features, and algorithms with Zoe and how you can get the maximum from your social media activities with the newest changes. Zoe will also discuss what’s not hot and how to avoid making mistakes to try and get the most reach for the sake of large analytical numbers.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The Conversion Optimization System: 14 Steps for More Conversions and More Sales
Are you struggling with low website conversion rates? Not sure how to increase your online sales? This is the master class for you. The Conversion Optimization System is a 14-step process to produce repeatable and consistent increases in website conversion rates. The system has been successfully used on over 500 projects and conducted more than 7,000 successful A/B tests with it. Discover the process that has been used by some of the top online companies such as eBay, 3M, O'Reilly, and many others.
Be prepared to discover the real secret of conducting a successful CRO project including:
1. Conducting heuristic analysis
2. Conducting qualitative and quantitative analysis
3. Creating a conversion roadmap
4. Testing a test hypothesis
5. Conduct an A/B test
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
What type of Digital Marketing Manager are You? No one knows what shaped our personality or why we think, speak and behave in a certain way. It forms our world, the way we respond to the world around us, and the people we love, avoid and work with. Our personality determines the preference of our digital marketing strategies and also determines the kind of content creation for our social media engagement. This master class highlights the key personality differences and how it affects our strategy and focus on the prospect and consumers.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Every agency/brand/marketer understands the importance of storytelling, however, there is a real rigor to effective storytelling. This course lets you in on the battle-tested approach we've honed over the past 15 years. This hands-on session will take attendees on a journey through the three stages of storytelling, after a short explanation of why storytelling is a much more powerful marketing approach than traditional advertising.
First of all is the story-finding stage, during which we'll delve deeply into the ways in which a brand can understand and reveal its true and own-able narrative.
We’ll dig deep into your brand’s core DNA to uncover the distinct truth that most powerfully resonates with people. The result is your Story Platform. Think of it as the north star that will inspire and connect all of your brand’s future communication. Next follows the story testing stage, where we test various creative narrative concepts all anchored by the Story platform. This process is aided and abetted by the use of a proprietary tool, Storyscore. Finally, we'll show how the results of the test can be brought to life through the story-making process.
This masterclass is very practical, supported by real-life brand examples, and will give attendees useful and practical know-how that they can be put into practice immediately.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Join Steven Lloyd-Barlow, Co-Founder, Director, Technology Influencer, and Speaker, for a session on do-it-yourself video content for social media. With video content leading the charge in digital marketing globally, now is the time to get on board, and take your content to the next level. Leave the session knowing exactly how to justify and pitch it to your business leaders, how to create it yourself quickly and easily, and know exactly what to do with it once you’re done. This is a session that will change how you produce your current marketing and is not to be missed.
3 Takeaways
1) Knowing the facts and figures that justify video content as part of a well-formed marketing strategy
2) The tools and tricks to producing this video yourself
3) All the details you need to know to use your video content on the right channels, in the right way, to connect with the right people
Session Goals
This session aims to provide delegates with the tools and knowledge to start a successful video strategy immediately. Regardless of the level that the delegates are starting at, whether they are newbies to video or already using it regularly in their content marketing, this session will be one of the key value take-homes of the day. The session is visual, and engaging, and uses a Pseudo-brand example to really show delegates exactly what to do and how to create tv-quality advertising on a shoestring.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Content marketing gives you a chance to share with your audience (insight, education, personality) and let them get to know you. It can allow them also to feel you really understand them. In this way, it has the power to help you build relationships. If you harness the power of content marketing with a high level of quality and creativity, you can raise awareness, build relationships, communicate key messages, and open doors – and create a feeling of being connected. Keren will share how your awareness of the feelings, worries, and emotions of your audience can inspire content that really resonates with them.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
At Wix.com as well as Envato, we have been perfecting the methodology for using online video to generate sales and drive user action. From creatives through targeting to measurement, we will review the key points that enabled us to elevate YouTube specifically to one of our leading direct-response acquisition channels.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
To close this inaugural Europe & UK event, Darren will be sharing the top trends you will need to prepare for to ensure your company is ready for the huge changes facing the marketing industry over the next 18 months. In a never before seen presentation, Darren will share how he is investing his time and money to ensure he stays ahead of the competition and delivers real growth ahead of the market.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
At Microsoft, Bing is the largest application of Artificial Intelligence (AI). Join this session as Simon Jacobson, Sales Lead at Microsoft Search Advertising, walks through how Microsoft [and Bing] is using AI today and how AI is not only changing consumer behavior but how it’s changing marketing as the era of touch as a primary user interface is disrupted and we usher in the era of conversational through voice, bots and mixed reality. In this session, Simon will also cover real-life examples of how through the power of AI we are helping empower every person and every organization on the planet to achieve more.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Attention is your new battleground - how do you get and keep the attention of your prospects? Learn how prospects actually make decisions and discover how your marketing is failing your prospects. You’ll get insight into how the brain really works, and why some of your marketing is missing the mark completely, and you’ll leave with a set of questions and tools you can use to make sure you're always getting the kind of attention you're looking for.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Esports, known as Electronic Sports, is a form of organized multiplayer video gaming events, typically between professional ‘gamer’ athletes in a live setting.
The explosive growth of this incredible industry has started catching the eye of huge-spending marketers including Audi, Coca-Cola, PepsiCo, Gillette, and Bud Light. They are among the brands putting money into esports in hopes to reach the sport's demographic sweet spot: males between the ages of 21 to 35 who are increasingly hard to reach via traditional advertising.
“if you are a CMO are you are not in esports in 2017, you are going to risk getting fired” (Tobias Sherman – Global Head of esports at WME-IMG)
It’s on the rise, but how and why should brands invest? What’s the right path? In this session, we explore this topic further and begin to un-pick this incredible sector.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
We are entering an age of experience in which brands have to move beyond product-orientated communications to providing experiences that embody the lifestyle their customers aspire to. Immersive technologies like AR and VR provide new engaging ways for brands to tell the stories that are important to them in an experiential way. In this presentation, Tom will discuss the state of the art in this technology and how it can be used to deliver effective marketing and sales campaigns that deliver ROI.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How to increase the visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission in a prominent summary, portfolio, and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from clients to vendors to partners to potential hirers. This seminar will guide you on 10 areas of Linkedin profiling to transform you into an All-Star status with a higher Social Selling Index.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Artificial intelligence and mobility have already reshaped the many ways in which customers search, discover, and purchase goods and services. The additional challenges of GDPR and data privacy rules being reshaped by public policy around the world will require brands to change course in business operations and marketing as new technological possibilities are being brought to market today. Such change is not all about mobile apps, marketing automation, and chatbots, though.
Let's discuss the critical need to truly know your customers, how today's marketers may have an advantage in this brave new world, and how you must leverage these abrupt shifts in commerce and consumer behavior through data unification, audience intelligence, and personalization in order to scale your business over the coming 18 months.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
This panel discussion will bring together leaders of top brands that connect with consumers and get them to pay a monthly fee for content. These leaders of major media and sports brands will delve into the techniques and work they have done to build their brand’s fan base and create a value equation where the consumer pays for the service on a monthly basis.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
A case study that looks at K2's global marketing program, and what state it was in prior to May 2017; identify the challenges we faced across our Digital marketing team and how we went about correcting them. Focusing on how we stripped down our Martech stack, and our entire website and built from the ground up to lay a solid foundation for the future after a decade of neglect; how we simplified our buyer's journey to work across all mediums to provide an omni-channel customer experience.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Digital technology and platforms are evolving and influencing the path to purchase. Get up to speed with this panel discussion and hear how leading digital marketing experts navigate changing marketing technology to accelerate their business and ensure their brands do not get left behind.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In this engaging session, Lance will share the lessons learned about what truly differentiates successful high-growth companies from everyone else. He'll also demonstrate the new steps that modern digital advertisers must take to achieve success - and dominate the competition - with their Digital Advertising campaigns. This session is ideal for all of those responsible for maximizing growth and getting the most out of their advertising budgets.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How to push the envelope and stand out with what’s next in social content strategy.
How many times have you thought about your story arc when planning your content calendar? You’re going to start to when hearing Jason Falls’s latest thoughts on social content strategy. Falls’s ideas have been engineering engaging social content efforts for brands since the early days of social. Join him on a fun and raucous ride through his latest approach of “authoring” a social storyline that keeps your audiences informed, engaged, sharing, and wanting more. And yes, he’ll make you laugh a lot along the way.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In this engaging session, Lance will share the lessons learned about what truly differentiates successful high-growth companies from everyone else. He'll also demonstrate the new steps that modern digital advertisers must take to achieve success - and dominate the competition - with their Digital Advertising campaigns. This session is ideal for all of those responsible for maximizing growth and getting the most out of their advertising budgets.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How to increase the visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission in a prominent summary, portfolio, and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from clients to vendors to partners to potential hires. This seminar will guide you on 10 areas of Linkedin profiling to transform you into an All-Star status with a higher Social Selling Index.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
"Marketing Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data.
In this session, we will dive into multi-touch attribution challenges and provide a plan of action to surface insights you'll need to evolve your marketing performance. You will learn how Sameer Khan's award-winning marketing operations team was able to partner with Sales and Finance to implement a multi-touch attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process.
Sessions Takeaway:
- how to design a multi-touch attribution model framework.
- best practices for attribution technology and reporting and things to avoid.
- how to overcome organization-wide omni-channel myths and challenges.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Artificial intelligence and mobility have already reshaped the many ways in which customers search, discover, and purchase goods and services. The additional challenges of GDPR and data privacy rules being reshaped by public policy around the world will require brands to change course in business operations and marketing as new technological possibilities are being brought to market today. Such change is not all about mobile apps, marketing automation, and chatbots, though.
Let's discuss the critical need to truly know your customers, how today's marketers may have an advantage in this brave new world, and how you must leverage these abrupt shifts in commerce and consumer behavior through data unification, audience intelligence, and personalization in order to scale your business over the coming 18 months.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
There has been a shift in the buying behavior of the modern consumer. To win a modern consumer means to reach them at the right time, right place, and with the right content. The last 10 years have seen some companies thrive and others die because of their choices on innovation and customer experience. In this talk, we will discuss the marketing strategies to remain competitive and stand out among consumers that are demanding more trust, authenticity, and involvement in the brands they choose.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How to increase the visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission in a prominent summary, portfolio, and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from clients to vendors to partners to potential hirers. This seminar will guide you on 10 areas of Linkedin profiling to transform you into an All-Star status with a higher Social Selling Index.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
During this presentation attendees will takeaway how to extract more data from LinkedIn with some simple tools, how and where to use this data for maximum benefit, and the secret to achieving a lean advertising strategy.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Build free marketing products to grow your business and build a relationship with your customer. For example, you can build graders, calculators, quizzes, recommendations, or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times' dialect quiz, Ikea's AR app, L'Oreal's AR app, and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience, and generate leads for your core business.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Do marketers really know where their mobile location data comes from? Do they understand how it is made? Savvy marketers are investing in location data to inform decisions that could make or break their businesses. Yet, while some in the industry push for location data transparency, if data buyers aren’t asking their data providers probing questions, they may be settling for a false sense of clarity.
Gladys Kong, will evaluate mobile location measurement and attribution, and offer audience tips on breaking down key elements of location data and attribution reports.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The blockchain wave isn't going anywhere, and now is the time for content marketers to catch on and adapt. Blockchain technology has the ability to completely transform the digital marketing industry. This session covers the top five potential opportunities content marketers need to know about the crypto craze and the ways in which this technology impacts transparency, audience targeting, and more.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
During this session, we'll answer the following questions:
What are Automation and AI and how do you currently interact with them today?
How can you build an AI and Automation strategy around your customers?
What is already available for small businesses today?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The blockchain wave isn't going anywhere, and now is the time for content marketers to catch on and adapt. Blockchain technology has the ability to completely transform the digital marketing industry. This session covers the top five potential opportunities content marketers need to know about the crypto craze and the ways in which this technology impacts transparency, audience targeting, and more.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Your team's posting good organic content and the Facebook ads are working. But the social team is reporting results by impressions (but, impressions don’t pay the bills!) and the paid team is calculating ROI (so… you ask, “what’s even the point of social?”).
Unfortunately, they’re not working together.
It’s like robbing Peter to pay Paul.
When organic and paid intersect correctly, they lift each other. One plus one equals five.
What you’ll learn...
Why your social strategy is failing (Hint: you’re treating it like the Serbian language)
How to get everyone on the team rowing in the same direction toward common goals
A simple formula for using social media to FUEL your advertising
Where you can most easily build momentum to (instantly!) reduce your ad costs
How to use ads like email autoresponders (to monetize your organic social efforts
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Your team's posting good organic content and the Facebook ads are working. But the social team is reporting results by impressions (but, impressions don’t pay the bills!) and the paid team is calculating ROI (so… you ask, “what’s even the point of social?”).
Unfortunately, they’re not working together.
It’s like robbing Peter to pay Paul.
When organic and paid intersect correctly, they lift each other. One plus one equals five.
What you’ll learn...
Why your social strategy is failing (Hint: you’re treating it like the Serbian language)
How to get everyone on the team rowing in the same direction toward common goals
A simple formula for using social media to FUEL your advertising
Where you can most easily build momentum to (instantly!) reduce your ad costs
How to use ads like email autoresponders (to monetize your organic social efforts
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In this engaging session, Lance will share the lessons learned about what truly differentiates successful high-growth companies from everyone else. He'll also demonstrate the new steps that modern digital advertisers must take to achieve success - and dominate the competition - with their Digital Advertising campaigns. This session is ideal for all of those responsible for maximizing growth and getting the most out of their advertising budgets.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Live and real-time content is drawing more engagement than ever before, across ephemeral, video streaming, and more.
For Herbalife Nutrition, live and real-time content has been a key piece in helping to engage loyal customers, spark meaningful and valuable discussions and inspire new conversations about our brand.
In the presentation, Erin will showcase how we have seen customer loyalty and sentiment be dramatically impacted by regular live content on social media along with the data supporting our live content, topics, and audience integration.
This has significant implications for the future as algorithm changes and higher ad costs bring new challenges to brands and marketers struggling for visibility and looking for ways to connect with their audience.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In 2018, having a clear and easily understood value proposition is important and will help you drive qualified leads and revenue to your business. In this presentation, we will take the time to look at what is going on online right now and how you make sure you communicate your Value Proposition the right way.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
This panel discussion will bring together leaders of top brands that connect with consumers and get them to pay a monthly fee for content. These leaders of major media and sports brands will delve into the techniques and work they have done to build their brand’s fan base and create a value equation where the consumer pays for the service on a monthly basis.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Connecting the Business Insights You Need With the Experience Your Customers Demand
Big data and the dynamic customer experience are two of the hottest trends in digital marketing and technology transformation. Both leverage next-generation machine learning and artificial intelligence to better understand and influence consumer behavior, offering marketers the power to predict the future based on previous interactions. The combination of the two techniques is critical to providing a more precisely targeted and personalized customer journey, increasing revenue, and improving operational efficiency. Challenges remain, however. A large number of products available, the complexity of the systems involved, and the massive amounts of data generated can make it difficult to realize the full potential.
This innovative session details a clear path forward for organizations that adopt a more agile approach, balancing immediate gains with progress toward their long-term roadmap. After providing an overview of the considerable benefits and common challenges, the information-packed presentation explains why organizations need to embrace a unified approach to analytics and customer journeys. You’ll also learn about the most critical analytics and data modeling techniques—such as forecasting Customer Lifetime Value and Click Stream Behavior—and how insights from these reports can be incorporated into your customers’ journey, generating a measurable return on investment. The content will include a unique, engaging combination of underlying principles and their practical applications, helping you obtain a better understanding of the overall space and providing recommendations you can immediately implement.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In 2016, Facebook opened its Messenger Platform to developers and chatbots. Today chatbot technology is changing how businesses nurture leads through the sales process. Learn the specific steps to automating your sales funnels with Facebook Messenger. Tap into the 1.3 billion messenger users and instantly improve your advertising ROI.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Marketing automation is commonly viewed as a tool for lead generation only. Often forgotten is all the other value marketing automation brings to your organization's communication strategy. This presentation will outline five ways marketing automation supports Marketing, Client Services, and Human Resources as well as provide a glimpse into the future of marketing automation and its evolving marketing technology landscape.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Artificial intelligence and mobility have already reshaped the many ways in which customers search, discover, and purchase goods and services. The additional challenges of GDPR and data privacy rules being reshaped by public policy around the world will require brands to change course in business operations and marketing as new technological possibilities are being brought to market today. Such change is not all about mobile apps, marketing automation, and chatbots, though.
Let's discuss the critical need to truly know your customers, how today's marketers may have an advantage in this brave new world, and how you must leverage these abrupt shifts in commerce and consumer behavior through data unification, audience intelligence, and personalization in order to scale your business over the coming 18 months.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Did you know that webinars are the highest-converting online medium available? Are you using them to your advantage to engage, interact and convert prospects? With conversion rates over 10%, webinars are a critical component to the success of any content marketing strategy. From demonstrations to training seminars, learn how this powerful tool can deliver scalable results when used effectively.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Discussion on the latest trends and insights in Fintech marketing strategies from ICO's to crowdfunding, how to build awareness, grow a community, create engagement, amplify your messaging, and raise capital while staying compliant.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Increasingly, companies find themselves being judged and scrutinized online and offline. Customers are taking their praise and dissatisfaction to social media channels and the organizations they are talking about are not always aware or proactive in their responses. How can organizations navigate this challenging environment? What are the best practices for dealing with social media failures and reputation management issues? While you may not control the message, what can you do to influence the conversation and its participants? It’s not all doom and gloom either! You can be a positive influence online and leverage your existing audience to amplify your message and raise awareness about you. In this session, you will how to do that too!
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The pace of change is mind-boggling for today’s marketers. Programmatic media buying, digital fraud, privacy regulations, social media marketing content marketing, lead generation strategies… where does it end?
Join our esteemed panel led by Derek Lackey, President of the Direct Marketing Association as we deal with some of the high-level issues that affect your day-to-day marketing plans with practical solutions that you can apply now. Discover how some leading marketers have dealt with the rapid changes and incorporated what they can when they can.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The lack of alignment between sales and marketing is a common problem that is often discussed, but not easily solved. With recent shifts in the buying process, up to 67% of the buyer’s journey is completed digitally. Now, it’s more important than ever to have an end-to-end approach to engaging with buyers. In this session, you will learn the pitfalls of being misaligned, and how social selling can help to overcome them.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more out of your email marketing list.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Build free marketing products to grow your business and build a relationship with your customer. For example, you can build graders, calculators, quizzes, recommendations, or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times' dialect quiz, Ikea's AR app, L'Oreal's AR app, and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience, and generate leads for your core business.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In a world awash in data that continues to grow every second, how can any company small or large be able to convert this to actionable information that is timely, relevant, and useful? Attend this session to understand the strategies that companies in the region have used to harness the power of turning data into information.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Organizations with good alignment between sales and marketing teams achieve 20% revenue growth on average annually. By contrast, companies with poor alignment saw revenues decline by 4%.
Join us for a panel discussion with Caregiver Asia and Cialfo moderated by HubSpot on building a successful strategy for Sales and Marketing Alignment. Learn from these companies about how they have defined their funnel stages, implemented a service-level agreement between the two teams, and lastly, how they're tracking success through closed-loop reporting.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Measurability is one of the key advantages of online advertising, but many are lost among the numerous KPIs available. Most recent best practices on what metrics to look for and how to use them when making advertising decisions.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In a world where so much content remains unseen and goes to waste, either because it’s not engaging enough or it’s not reaching the right people, how can you make your content work hard for you? And ensure that you are getting a return on it – whether eyeballs, subscribers, or leads?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
While e-commerce for CPG products is experiencing explosive growth, this channel is still in its infancy. All stakeholders – manufacturers, retailers, and e-commerce providers – are all at the very start of the learning curve. Despite some efforts to serve shoppers well in this environment, there’s clearly much more that can be done to fully leverage this very different shopping venue.
Specifically, regarding the packaging for e-commerce, some questions include:
- Is it best to show the retail pack with which shoppers are most familiar with?
- What other communications can be used that leverage this unique medium?
- How can I balance providing protection versus over-packaging when shipping?
This presentation will share new research (including eye-tracking of shopper navigation on both desktop and mobile devices) which helps answer these questions – and provides broader insights for optimizing product presentation in an e-commerce setting.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In the past few years, there have been key advances in digital technology like The Internet of Things (IoT), Virtual and Augmented Reality (VR/AR), and Artificial Intelligence (AI) that have radically redefined the possibilities of marketing. This session will give insights into the factors that will cause digital disruption in the APAC region in the next 5 years along with tips on how you can prepare your company for this change.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
This presentation is centered on building out and tracking your digital marketing plan with an agile approach. First, we will discuss how to optimize your strategy and set yourself up for success. We will then discuss how to get your team on board and keep everyone aligned on overarching goals and target metrics. Finally, we will dive into tracking your plan and using agile methodologies to correct or alter course when needed.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The cost of advertising on social networks continues to increase substantially quarter over quarter. Brands need to become more agile in their media investments to maintain a sustainable return. In this panel hear how brands are starting to shift some of their attention to loyalty, expanding their reporting scope to include new metrics, and justifying continued and future investments.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
While Digital Marketing skills and knowledge are available to all, it is the attitude that determines one's altitude. Your personality and worldview about people and the marketplace will determine your degree of success. This keynote highlights the key personality difference and how it affects our strategy and focus on the prospect and consumers.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Statistics show that by 2017 video content will represent 74% of all internet traffic. We all know that video content marketing is the future of content marketing and that every brand should be on it. But exactly what is video content marketing and how should your brand jump in on it? In this age of video content marketing, Inez defines the what, how, and why of video content marketing while exploring the pitfalls of overdoing it.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The total spend on mobile advertising increased from USD 1.2 billion in 2011 to 36.6 billion in 2016 (IAB-PWC Report 2017) – that’s monstrous year-on-year growth. These should be ground-breaking statistics for any other industry, but not for mobile advertising. There is still a significant disparity between the enormous amount of media consumption on mobile and the total media spending.
What is the reason for this disparity? The misunderstanding lies between the traditional advertising approach and the nature of the mobile experience.
Over the years, the entire advertising industry has evolved around adapting the most traditional ad format i.e. billboards, and progressively making it smaller – from billboards on the most important city squares to newspapers, magazines, television screens, desktops, and now finally mobile. At every stage of the evolution, the advertising industry has only managed to make the billboards smaller which has debatably worked for the medium. However, when it came to mobile the billboard theory falls apart due to the mere size of the screen.
If advertisers let go of their clinginess to billboard ads, smartphones provide us a unique opportunity to personalize the message for the user and create a unique one-on-one dialogue.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
85% of consumers search online before visiting a Brick & Mortar store. In recent years, the majority of marketers focused on having the best e-commerce experience, while the majority of their customers still prefer to go to physical stores.
Georges-Alexandre will explain to you the best practices used by major brands to drive in-store traffic by using the Internet. Get to know how Carrefour uses location-based marketing to generate millions of visits to its physical stores. Get to know how Google will drive even more footfall in the coming years through Google Search and Google Maps. Get to know how Apple, Google, and Facebook, here, and TomTom will transform the way consumers shop.
Learn how to cope with local voice search and its future: location-based advice. Your locations will need to be more than present on the web.
Local businesses and Retail companies will get to know:
- Why and in which direction the consumer journey will change?
- How to get the most of the current web-to-store offer on Facebook & Google
- How to prepare for the rise of location-based digital assistants
- How we did to generate more than 55.0000.000 in-store visits for our clients in 2016
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
First impressions make you memorable, and multiple impressions make you marketable, but how do you look deeper than website traffic and impressions to know what content is actually driving action? Hear from industry experts on what strategies they use to stay ahead of the competition and how you can leverage data to make every marketing dollar count.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Does anyone actually read that print magazine you’re advertising in? How about those TV commercials you’re dumping your budget into? The smartphone is known as the “second screen”, but is that true or is it really number one? Traditional advertising still outweighs social media when it comes to marketing spending – does that mean traditional has more value, or will social win by knockout? Brian Cristiano, CEO of the Manhattan-based sports ad agency, BOLD Worldwide digs into the reality in an unapologetic, energetic keynote that uncovers the real value of each and what marketers can do to have a real advantage.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How can marketers stay compliant with CASL and other legal obligations within the digital channel? We will be addressing the current legal landscape in Canada and how you can leverage the power of marketing automation to ensure appropriate measures of compliance within your marketing efforts.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Audiences have numerous options for their attention and multiple channels through which to engage companies. When it comes to the omnichannel consumer, do you know what strategies and tactics to apply to reach them, hold their interest, and ultimately convert them into loyal customers?
During this panel discussion, you will hear firsthand from brand managers about their experiences applying integrated marketing strategies to reach consumers in these dynamic times, what worked, what didn't, and what they learned in the process.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How did the housekeeping staff at the Holiday Inn Express & Suites Ottawa West make a video of folding sheets go VIRAL? The Art of Storytelling in Content Marketing looks at marketing strategies that engage consumers in an authentic and conversational way. From videos to listicles and microsites how can you tell your brand story and make consumers listen? Learn about blogger and influencer engagement strategies, plus ideas on how to make your brand’s voice heard.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Personalizing and enriching your customer journeys will increase engagement with your audience and provide them with a unique 1:1 relationship with your brand. Using real-life examples at Weight Watchers, Matt Lattanzio will demonstrate how using behavioral queues to trigger personal journeys can make your customers feel heard and supported while enhancing your brand advocacy.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Traffic from Google and Bing tends to be high converting with a lower cost per conversion.
Founder & CEO of Rowe Digital, an SEO firm that has worked with Fortune 100 companies and high-growth Silicon Valley startups, will show you how his team has leveraged engagement marketing to generate links for client’s sites to maximize and increase in organic traffic. In this presentation you will see:
· What link building is and the risks associated with it
· How link building can increase the value your content has to your marketing program
· Types of link building to do and not to do
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Social media has put the customers in charge and presented them with many opportunities to share the challenges they are having with your product or service. This presents an opportunity for companies to engage directly with their customers and find creative ways to problem solve. But how do you turn a customer who is upset with you into a fan? At Microsoft, we work through social to do the hard job of turning frustration into delight and we'll share the tactics and tools we use to do that.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Sales are the LIFE-BLOOD of your business. No sales = No business. Today’s buyer is more distracted, has less time, and is more overwhelmed with options, than ever. (These are all reasons NOT to buy from you.)
How can you SYSTEMIZE your sales process to guarantee people choose YOUR products and services? That’s the focus of this Sales Success Panel, hosted by Sales Expert, Robyn Crane. The panel discussion will uncover the tools, processes, and systems that created Massive Success for three incredible business owners.
This panel will help you gear yourself and your sales team up for better faster results, because it will feature REAL results, from REAL people, who are having sales success—every day.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Sheila's gathered from her vast experiences in life and business, very profitable principles of sales. These principles lead her and her sales force to sell millions of dollars worth of products as well as constant repeat business. The audience will learn firsthand how they to can use these principles that will drive their sales through the roof!
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Steve Wiideman has sold over $4 million of inbound marketing services over the last decade using a very specific approach involving education, transparency, and building trust.
Learn:
1. How to address the key pain points prospects have
2. How to build a sense of deficit to get prospects to practically beg you to take their money
3. Where to find the most critical improvement opportunities before your initial introduction call
4. How to equip your prospect with the knowledge they need not only to be successful but how to choose the right service partner.
5. What collateral, proposal templates, and CRM Wiideman Consulting Group use have assisted in closing some of the largest enterprise accounts in the world?
Leave with a strategic selling plan and tools to help you significantly boost future sales.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see a return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy, and focus.
But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so to speak? Wouldn’t that change the game completely?
In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to:
• Anticipate the customer’s actions
• Reset unbalanced business relationships
• Start new business relationships on the right foot
• Play a smarter sales game and win more business
You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How the world's most successful marketers decide what to create, where to distribute it, and how to measure it.
Facebook or Snapchat? Email or Youtube? Marketing automation or direct mail? Instagram stories or LinkedIn? It's never been easier to be overwhelmed with opportunities to market our products and services to ever-growing audiences. But even the most resource-rich brands in the world have to make tough choices. How do we decide what's going to make the biggest impact on our business?
It turns out some of the most successful marketers don't see these as choices. In fact, they think the answers are obvious. But how?
In this opening keynote presentation, bestselling author and keynote speaker, Michael Brenner will uncover the simple framework you too can use to decide what activities will have the biggest impact on your bottom line. He'll show you how brands, big and small, have re-invigorated their marketing (and increased sales) by using one simple question that turns you into a champion marketer.
You'll embrace the three easy approaches that turn complicated marketing decisions into obvious choices. And, most importantly, Michael will show you how to find the time and resources to do the things that have the greatest impact.
Are you ready to rethink your 2017?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
You need value, not visitors. Profit, not pageviews. Website traffic alone won’t achieve your objectives unless it’s the right audience. Fortunately, the answers are out there, you just need to know where to look. Learn actionable strategies and tactics to uncover untapped marketing potential and discover exciting new directions for your online initiatives.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
One thing we know for sure - everything changes. And it seems to happen at an even faster pace! Join Derek Lackey, President of the Direct Marketing Association of Canada and Publisher of Blazon. Online as he moderates 3 experienced thought leaders in the digital space through a series of high-level issues you need to be aware of. This session will change the way you think about digital marketing.
Joan Brehl, President, of the Alliance of Audited Media will address the issue of "audience proving" which has become an increasing area of concern for marketers. "How do we know if traffic counts (clicks) are being manipulated?"
Kevin Adema, Managing Director at Emissary Insights, and Carolyn Tracey, Director, Direct Response Marketing at Sun Life Financial will discuss the shift we are experiencing as Digital Marketing comes of age. We have entered the Dialogue Age and if you have any hope of engagement with your brand fans, this conversation is a must!
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
For many brand personalities or YouTube sensations, live streaming is all the rage. However, when it comes to specific, measurable results for your brand, it's still a highly misunderstood tool in the marketer's arsenal. The bond will share how to effectively use syndication and a paid traffic strategy to increase brand influence and track the quantifiable metrics that matter to the bottom line.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The more technology advances, the more it's integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach.
As we continue down these innovative pathways, we’ll see technology become more critical to our day-to-day living. The lines between what we do online and real life will blur.
And as people change their behaviors, marketers will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and an Apple Watch experience, we'll need to pursue one, holistic approach -- an Omni-Channel experience.
In this session you'll learn to:
• Why today’s marketing automation solutions fall short of customer expectations
• How winning omnichannel marketing strategies balance push notifications, in-app messages, email, and social communications
• Why understanding users on a personal level, and not a device level, is critical in mobile
• Why “Marketing” is evolving to “Communicating” and how to prepare for that transition
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Pitching PPT slides to uninformed audiences was a thing that died with VHS tapes in the 90s. With the entire world's knowledge now searchable in everyone's pocket, the purpose of your presentation has changed. The art and science of delivering great presentations boil down to getting only a few things right. Audiences expect speaker authenticity and a learning experience. Presentations today of ANY kind, to people in a room or over the web must be engaging, interactive, and memorable. But how? Even for the 95% of us introverts who would rather die than speak in public? This presentation will demonstrate three things anyone can do to prepare for and deliver modern presentations that you're audience will love.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Are you tired of low conversion numbers or struggling to close sales? Do you want to know exactly what to say to each prospect that will compel them to take action now? Throw away the scripts and cheesy closing techniques and join Chris Spaulding to discover how to exponentially increase sales by tapping into prospects' deepest wants and needs.
In this action-packed session you will learn:
Why the way most sales professionals are taught to sell is ineffective
How to create deep, meaningful rapport with your prospects
Why do nearly 80% of buyers make it to the end of the sales cycle and make NO DECISION
The secret to uncovering exactly what your prospect is looking for in any sales situation and how
to give it to them so you can compel them to take action
How to close without using hard sales tactics
How to dramatically cut down your sales cycle so you can close more sales, faster and easier
* And much more…
If your company provides a valuable product or service, it is your obligation to ensure as many consumers as possible experience its benefits. By connecting your offer to their deepest wants and needs, it is almost impossible for any qualified prospect not to say, “YES!”
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Make business-altering changes in just one week with design sprints. This session will walk you through how you can set up your own design sprint, a strategy invented by Google Ventures, to streamline your digital marketing strategy. Harness the power of the sprint to let the best ideas come alive by fast-forwarding your development process and quickly getting consumer reactions to your prototype.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
This panel discussion will dive into the incredible power of mobile geo-targeted marketing and how it is remaking the path to purchase. Hear from industry experts on the various ways brands can reach and influence purchase decision-making with the right consumer at the right time while also measuring with incredible detail the effectiveness of your ads and promotions. The panel will delve into how to connect with people via mobile, and social in very defined areas and drive their loyalty to your brand, location, or event. I.e. Within the site of a store location, 2-3 miles of a location, or around a stadium or event.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
NY Times Bestselling author and CEO of Likeable Local Dave Kerpen will share 7 best practices for using social media and social business principles to build your business in this can't miss keynote.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
While social media is the sexy beast of marketing, email is quietly, still the king of the jungle.
According to research studies, email generates 174% more total conversions than social media. In fact, it’s said, "email will almost always have a better ROI as it’s less expensive and easiest to deploy.”
As a sales professional, your success lies in the quality of your lead. And if you want to take control of your leads — you don’t need to play around on social media. Instead of trying to learn Facebook Ads, blogging, or PPC, why not master cold email prospecting?
In this Sales Summit presentation, Arvell Craig will share the 10 Irrefutable Laws of Cold Email Prospecting. Learn the most essential elements to skyrocket the lead quality and start generating your own high-quality leads!
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Sales are slow. Selling takes time. The process is unpredictable.” We’ve all heard these words, and maybe even said them. But they’re simply not true. Even the most complex-seeming sales processes can be simplified. There are two things that impact how fast a sale happens: your confidence and your process. Most sales teams lack both. Brian Cristiano, CEO of Manhattan-based sports ad agency BOLD Worldwide, started his first business when he was 16 and has since built two multimillion-dollar companies. Over the past two years, Brian has developed a sales process that has helped him grow the agency 5x. In addition to helping his clients market and grow their companies, Brian works with sports brands and teams, training their sales forces on how to do the same.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Prospects are more informed before the point of purchase than at any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses that provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go about winning with content marketing?
In this session you will learn:
How to move your prospect from awareness to consideration to decision
The best types of content to create for people AND search engines
How you can help produce the right content -- even if you think your business is boring!
How to generate 100’s content ideas
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Audiences have numerous options for their attention and multiple channels through which to engage companies. When it comes to the omnichannel consumer, do you know what strategies and tactics to apply to reach them, hold their interest, and ultimately convert them into loyal customers?
During this panel discussion, you will hear firsthand from brand managers about their experiences applying integrated marketing strategies to reach consumers in these dynamic times, what worked, what didn't, and what they learned in the process.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The more technology advances, the more it's integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach.
As we continue down these innovative pathways, we’ll see technology become more critical to our day-to-day lives. The lines between what we do online and real life will blur.
And as people change their behaviors, marketers will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and an Apple Watch experience, we'll need to pursue one, holistic approach -- an Omni-Channel experience.
In this session you'll learn to:
• Why today’s marketing automation solutions fall short of customer expectations
• How winning omnichannel marketing strategies balance push notifications, in-app messages, email, and social communications
• Why understanding users on a personal level, and not a device level, is critical in mobile
• Why “Marketing” is evolving to “Communicating” and how to prepare for that transition
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Facebook and Twitter have existed for more than a decade. Snapchat recently went public. And everyone from your 13-year-old niece to your boss is on Instagram. Everyone knows brands must be on social media for their marketing—but do they actually know how to use it properly? Is traditional media really dead, and is social still growing? Brian Cristiano, CEO of the Manhattan-based sports ad agency BOLD Worldwide will break down the difference between organic and paid social media for brands. Rob Cressy, founder of Bacon Sports, and Heather Meyer, Director of Partnership Development at Navigate Research, will join Brian to dig into the reality in an unapologetic, energetic panel about how marketers can
leverage both organic and paid social media marketing.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
By early 2016, messaging apps surpassed social networks for the most time spent online. As the attention and behavior of consumers shift, so must the efforts of the savvy marketer. To access the attention of messaging services, major platforms like Slack and Facebook are allowing businesses to enter into their services via chatbots. Within just a couple of years, dozens of easy-to-use chatbot-building platforms are available. These chatbots allow non-programming marketers to automate conversations, generate leads, solve problems and transact purchases. Arvell Craig will share what every digital marketer should know and do right now to add chatbots to their marketing stack.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
You've been working at content marketing for while now, but the staff and executive team is starting to get frustrated. You’ve been publishing blog posts, videos, and infographics, but no one seems to be reading or watching. The traffic, leads, and sales are just not coming in.
How do you get it all done the way the experts say you should? What can you do differently to achieve success - fast?
This session will show you several ways you might be wasting time, money, and resources and what to do about it so you can succeed. Join this session to learn:
How to nail a short, yet effective strategy
How the right title and topic can make all the difference
The content you are not producing but should
Your optimization checklist
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Over the past few years, we have seen some exciting new digital marketing trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have been shaped by the rise of the millennial generation, and for that reason, they are not going anywhere anytime soon. Luckily, you don’t need a huge marketing and sales department (or budget to match) if you want to integrate these trends into your company. Here are nine digital marketing trends we’re most enthusiastic about and that your business can start using today.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage.
In this opening keynote, marketers will walk away with the following:
- What are the most important trends are a digital marketing
- How these trends are likely to impact their brands in the months and years ahead
- What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Startups begin by writing a business plan but they often overlook many key business requirements, particularly those necessary to design an effective marketing plan. Performance management criteria provide a more comprehensive approach to designing a business plan that includes critical elements that can better explain how you are going to achieve your organizational and market goals. That makes your business more attractive to investors, partners, vendors, and of course your customers. Learn how to design a business and marketing system using business and marketing criteria as a guide. Specific requirements inspired by the Baldrige Criteria provide a comprehensive structural overview.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Funding? Check! Executive team! Check! Product? Check! What about a loyal base of customers ready to sign on the dotted line? Many startups are finding that the audience they assumed would be willing to buy their products never materializes. Ensure that your brand doesn't fall into this trap, by using content marketing to grow and nurture a thriving community that reads and shares your content, and is thus more likely to purchase your products or services.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Over the past few years, we have seen some exciting new branding and sales trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have been shaped by the rise of the millennial generation, and for that reason, they are not going anywhere anytime soon. Luckily, you don’t need a huge marketing and sales department (or budget to match) if you want to integrate these trends into your company. Here are nine branding and sales trends we’re most enthusiastic about and that your small business can start using today.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Social Selling presents new challenges to business owners while providing an opportunity to bring in leads for pennies & cultivate engaged communities. Walk away knowing exactly what to post and how.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Like many brands, your first experiences with digital marketing may have been with the assistance of an outside agency – one that had the time and resources to execute your campaigns and navigate the brave new world of digital marketing. Over time, however, you start to wonder if these ad campaigns couldn’t be handled in-house. How much more could you get out of your digital marketing if you slashed those agency fees and channeled that money into something more profitable? Or perhaps you’re simply tired of being a low priority with every agency you work with and you wonder how that lack of attention could be affecting your results. The purpose of this presentation is to help you decide if an in-house agency is the right path for you and to outline the first steps for a successful transition.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Media Brand Marketing is a special approach to content marketing that intentionally builds a media-like brand. This is not a separate brand from your existing company brand. It is an extension of that brand, one that builds trust and credibility for your company. Many content marketing practices emulate this approach but the real benefits of building a media brand come when you follow the best practices in the media industry and build a true, media brand for your business. Learn the differences between being media-like and creating a true, media brand.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Laurel Mintz will discuss the importance of taking the steps to move your marketing strategy forward with a holistic approach. Touch points will include the importance of keeping up with trends without getting lost in them (i.e. social media), integrating new and innovative marketing tools to reach customers via apps, geo-targeting, and current lists, and the importance of execution these tactics to ultimately result in repeat business and loyal consumers.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage.
In this keynote, marketers will walk away with the following:
- What are the most important trends are a digital marketing
- How these trends are likely to impact their brands in the months and years ahead
- What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Poor experiences, low ratings, and missed opportunities to engage and monetize customers are unfortunately the norm, not the exception, for most companies in today’s mobile world. How ironic, given that most consumers are spending the vast majority of their screen time in apps on their phones, which are now viewed as life-enhancement devices that provide a critical utilitarian function or on-demand entertainment. No other engagement point is as intimate as a mobile app on a phone, and companies that can digitally enhance their customer's contextual experiences will have a significant competitive advantage in a world where many organizations aren’t updating or even measuring their apps to provide additional value to their customers. In this session, Nate Smith will share how to organize your app analysis for customer success, around the unique and fundamental combination of high engagement intent, context, and recency dimensions that only mobile app data provides.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Influencer marketing is now the fastest-growing channel for customer acquisition. 65% of brands now participate, and polls show that consumers trust social media influencers more than a traditional celebrity endorsement. Evan Aaronson, President of Boomopolis.com, along with a panel of 3 established influencers will help guide you on how best to navigate through this exciting new space. Topics covered include: A) Why influencer marketing? Is it the next form of advertising for the 21stcentury? B) The best platforms to advertise for specific brands – Facebook, Instagram, Vine, Snapchat, YouTube, Twitter, Periscope – so many platforms to choose from. How does a brand figure out which is the most appropriate for them? C) How a brand deal works with influencers -through a few case studies, he’ll take you step by step through how the process works. This includes contract points, choosing the best influencers, approving and posting the content, fair rates, and measuring the results of the campaign in Likes, Views, Comments, etc. D) Tips and Tricks of the Trade: Best posting times, running contests, riding hashtags and trends, public appearances, and more. E) Other revenue streams for influencers including books, movies, and ringtones. E) Emerging trends. What does the future hold?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
There are lots of target audiences -- niche and large -- that are a challenge to reach with marketing messages. Millennials are considered an unreachable target audience. They barely watch linear TV, skip the commercials, don’t read much in print, and have ad blockers turned on when browsing. How is a marketer going to reach this generation of buyers? What are some key strategies that may be effective for both content creation and the use of data analytics? Join this panel of seasoned marketers as we discuss viewpoints from different media and marketing perspectives.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The session will go over the current pitfalls in content marketing and how most people are just adding to the noise instead of providing value to readers.
We'll look at big businesses that are failing to understand how content marketing actually turns readers into customers and businesses that are doing a great job of it. We'll deep dive into why you should create content and the commitment it will take.
We'll talk about how to create a content creation process, commit to it, and measure ROI.
1. Content marketing is a grind - but the payoffs can be monstrous
2. The idea of disproportionate results with content - If you put in 2x the effort, you leave with 5-10x the results
3. Why you should create content - stop creating self-serving content and produce things people actually want to read
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Buckle up! The secret weapon to your company's growth is only a keyword away. George Lawrence will show you how to unleash the full potential of strategic keywords to pull ahead of your competition. During this high-energy presentation you'll learn the tips and tricks you can use immediately to connect with the customers you're currently missing.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Until now, Marketers have relied heavily on users’ explicit responses and feedback to mobile applications to determine whether their mobile commerce efforts have hit the mark. However, with so many variables, external expectations, and preconceived notions weighing on people’s responses, traditional research methods can feel incomplete.
True Impact Marketing and Plastic Mobile conducted a study that applied neuroscience to user experience to explore what users actually saw, thought, and felt when following the customer journey in three transaction-based mobile applications. By determining positive and negative emotions and attentional activation - rather than relying on people to say what they mean without any bias, influence, or other variables altering their true reaction - the study finds new insights into an engagement. The findings can help marketers, researchers and customer experience designers optimize every precious pixel.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Buckle up! The secret weapon to your company's growth is only a keyword away. George Lawrence will show you how to unleash the full potential of strategic keywords to pull ahead of your competition. During this high-energy presentation you'll learn the tips and tricks you can use immediately to connect with the customers you're currently missing.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Creating a winning user experience leveraging digital tools in the B2B Safety & Industrial world. Finding today's customers, igniting curiosity, and encouraging a repeat visit. Digital and communications are continuously changing and what happened on the internet yesterday is a year old today.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Have you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to protect and grow your business, you need to know what you’re up against.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Staying ahead is what separates good marketers from great marketers. The ability to adapt, lead and take risks in a technologically driven world that generates creativity and the ability to shift marketing paradigms. Virtual Reality, Augmented Reality and Artificial Intelligence have become leading technologies in the digital space. Leveraging scientists, IT specialists, and data analysts to create marketing initiatives that impact individuals far greater than previous marketing campaigns. Imagine watching your favorite car commercial and being able to test-drive it from your couch, or working out and having your results directly transferred to your doctor, trainer, and friends. This is where the marketing landscape is and this is what we will be diving into during the panel at DigiMarCon. Don’t miss out and stay on top of the shift.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Sports provide many of us with the most passionate area within our lives and our strongest place for the community. People dedicate thousands of hours of their lives yearly to their favorite sports, teams, and sports heroes. Sports take them to their highest highs and lowest lows every week. Brands can tap into this passion around sports and become part of the daily conversation. During this presentation, we will explore how to effectively utilize sports and the creation of compelling sports content to drive brand messaging, grow its affinity, and ultimately deliver results to the bottom line.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Most businesses are doing their social media marketing—WRONG. Learn how to STOP wasting time, money, and energy. In this presentation you will learn; How to do Reverse Engineer The Online Sales Process And Create A TRIBE Of Long Term Customers. The 90/10 Principle—aka “The Reverse Mullet”—And How You Can Strategically Show Up In Your Target Client’s Peripheral Vision. A simple 3-STEP PLAN that’s guaranteed to help you close more business than you can handle.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Social media is always changing; new algorithms, content rules, and user interfaces keep us on our toes. Join Kim McLaughlin, CEO of Lyra Communications, as she navigates the challenges facing social media in 2016 and how organizations can take a streamlined approach to content without burning out.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
If you’re a marketer or content creator looking to engage your audience in an immersive way, you need to understand 360° VR video.
"Why 360° VR Video is the Future of Social Media Marketing" will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales.
Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement, and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of why brands need to use it and how to leverage social media to drive interaction.
While 360° VR video is quickly emerging as a new content frontier, it is still in its infancy. Now is the time to get in the game.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
There's a new breed of digital marketers who are employing data science practices to achieve better results more efficiently. Whether it's SEO, email marketing, marketing automation, response conversion, funnel optimization, or web analytics, these hybrid data scientists / data-driven digital markets are using advanced mathematics, machine learning, predictive analytics, statistical modeling, and data mining in conjunction with marketing savvy to drive better results and grow companies faster. We'll discuss some case studies, best practices, and simple pseudo-data-science actions that even the non-data scientist can put to use immediately.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The session will go over the current pitfalls in content marketing and how most people are just adding to the noise instead of providing value to readers.
We'll look at big businesses that are failing to understand how content marketing actually turns readers into customers and businesses that are doing a great job of it. We'll deep dive into why you should create content and the commitment it will take.
We'll talk about how to create a content creation process, commit to it, and measure ROI.
1. Content marketing is a grind - but the payoffs can be monstrous
2. The idea of disproportionate results with content - If you put in 2x the effort, you leave with 5-10x the results
3. Why you should create content - stop creating self-serving content and produce things people actually want to read
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
This panel will discuss the recent fines and undertakings and distinguish what CRTC is looking for. CASL compliance requires you to do and say specific things in every electronic communication (and when you collect opt-ins), but the CRTC is looking for more - you must have a documented system for your email marketing practices. Learn what is expected and evaluate your ability to comply. Join Derek A. Lackey, President of the Direct Marketing Association of Canada, Kim Arsenault, Director, Business Development, Inbox Marketer, Amanda Maltby, General Manager, Chief Privacy Officer, Canada Post, and Vance Lockton, Senior Analyst, Office of the Privacy Commissioner of Canada, as the panel clarifies CASL.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Although the customer journey may begin with a responsive or mobile website, we know that your most loyal and valuable customers prefer apps. However, don't be fooled—app downloads don’t equal engagement or business success. This session explains the mobile experience lifecycle for apps and how companies are using a range of strategies and tactics to effectively acquire, analyze, and engage app users. Learn what has worked for Adobe customers to improve user acquisition, app store ratings, and in-app conversions.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Being knowledgeable about social media is no longer optional. Whether you want to build your personal brand, grow your business, or expand your professional networks, you need to find, engage, and influence key decision-makers. This session will help you understand the resources available through LinkedIn, Twitter, and beyond, and the best strategies to curate content that conveys your thought leadership, expertise, and interests. Whether you are new to this realm or consider yourself a digital native, this session will provide you with new techniques for raising your social media clout.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Have you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to protect and grow your business, you need to know what you’re up against.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Buckle up! The secret weapon to your company's growth is only a keyword away. George Lawrence will show you how to unleash the full potential of strategic keywords to pull ahead of your competition. During this high-energy presentation you'll learn the tips and tricks you can use immediately to connect with the customers you're currently missing.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Sales are the LIFE-BLOOD of your business. No sales = No business. Today’s buyer is more distracted, has less time, and is more overwhelmed with options, than ever. (These are all reasons NOT to buy from you.)
How can you SYSTEMIZE your sales process to guarantee people choose YOUR products and services? That’s the focus of this Sales Success Panel, hosted by Sales Expert, Trevor Crane. The panel discussion will uncover the tools, processes, and systems that created Massive Success for three incredible business owners.
This panel will help you gear yourself and your sales team up for better faster results, because it will feature REAL results, from REAL people, who are having sales success—every day.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Balancing corporate culture with personal growth and your entrepreneurial spirit can create an intrapersonal struggle. In this presentation, we will look at what it takes to be an ‘intrapreneur.’ We will look at the characteristics of intrapreneurs and how leaders succeed in building cultures that encourage entrepreneurialism. Participants will receive real-life case studies and insights to take back to their team to implement.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
As Babe Ruth once said, “Never let the fear of striking out get in your way.” Generating sales leads is the lifeblood of any company and the success of a sales force comes from getting in front of key decision makers. For over 25 years, Ceo Wimmer has been leading top-performing sales groups for global media companies and sports properties including the UFC, Fox Sports, Learfield Sports, and many others. During his presentation, he will highlight his successes and failures in leading these teams. He will delve into the proven tactics to generate sales leads and secure meetings with key decision-makers. Showcasing real-world examples from his extensive experience, you will see how these tactics can grow your business and increase your bottom line.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Over the past few years, we have seen some exciting new branding and sales trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have been shaped by the rise of the millennial generation, and for that reason, they are not going anywhere anytime soon. Luckily, you don’t need a huge marketing and sales department (or budget to match) if you want to integrate these trends into your company. Here are nine branding and sales trends we’re most enthusiastic about and that your small business can start using today.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Speak to Close is designed for organizations who already have a sales foundation but realize that their presentations might be getting in their own way.
Jess Todtfeld models both do’s and don’ts and then quizzes the audience on what they think worked. Audiences love the interaction and remember the takeaways long after the presentation.
What People Will Learn:
The 7 Biggest Mistakes that Get in the Way of Closing More Business
Non-Verbal Communication / Body Language & Voice Strategies
Mental Focus Systems to Eliminate Fear, and Instead, Create Calm & Comfort
Creating Results From Your Audience, Prospects, or Clients: Story Telling (Interactive)
Differentiators:
Hands-On Practice Exercises for Every Attendee
Value and Humor
Attendees Get Access to Learning Videos for 1 Year to Keep New Skills from Slipping
Culture-Friendly Games or other Interactive Elements that Make Your Event Even More Memorable
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
What is the most powerful force in human nature? What drives you every day in your sales and sales leadership roles and defines your behavior? It is your sales identity. Join us to learn how to shape your sales identity and how to impact the identity of your team.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
This is perfect for you if you want to:
• Close More Sales—without being salesy
• Make More Money Per Sale
• Create Irresistible Offers—so prospects beg to buy from you regardless of price
• Develop a super simple systematic system for closing sales
Here's want you'll learn:
• Three beliefs you NEED, (that most people don’t have) in order to get and keep
clients.
• How to OBLITERATE any limiting beliefs and the three most dangerous saboteurs
that keep you from success.
• A proven STEP-BY-STEP process to CLOSE premium high-end clients.
• How to design IRRESISTIBLE OFFERS that are attractive to your high-end
clients.
• Where to FIND & and how to ATTRACT your ideal client, who is most likely to buy
from you.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
No matter how unique a business is, every business has three main components: leads, sales, and fulfillment. Of course, each area is important, but only one ‘specific spot’ truly determines whether your business is dying or thriving - and that’s sales.
This talk will help you:
• Identify the 3 Key Beliefs you must have to effectively close sales
• Learn the 4 Step Sales Blueprint to add more value and acquire more clients
• Discover the Crazy 8 and how it can help you make more money
• Understand how to shorten your sales cycle and sell more consistently and effectively
You have a GIFT! There are many people out there who are waiting for your help! By learning how to
increase your income with a proven sales system, you’ll be able to create a business and live that you
love!
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In this presentation, Ramon shares from personal experience, how to solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is first and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can complement and enhance their corporate brands. Attendees will leave this insightful, energized, and humorous presentation with specific tools and best practices.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session, Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Inbound marketing delivers 54% more leads than traditional marketing. There is a major shift in how buyers make purchase decisions, and it is more important than ever for marketers to adapt to this shift via inbound marketing. This session will provide actionable tips for marketers to use inbound marketing to first drive more qualified traffic to their websites and then convert more of that traffic into leads and customers.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The rise of the mobile-first consumer provides a greater-than-ever opportunity for brands to build loyalty, enhance their competitive position and increase revenues through personalized mobile services delivered to the right customer, at the right time, on their path to action. However, the delivery of these types of services relies on consumer willingness to share private personal and contextual information, like demographics, location, and interaction history. To a large extent, this consumer willingness is something that has been assumed by brands so far. This assumption, in fact, is wrong, according to a recent multinational, multi-industry primary consumer research study. This session will look at how brands can work to prove the value of personalized services to build trust and keep up with the requirements of today’s mobile-first consumer.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
There are lots of target audiences -- niche and large -- that are a challenge to reach with marketing messages. Millennials are considered an unreachable target audience. They barely watch linear TV, skip the commercials, don’t read much in print, and have ad blockers turned on when browsing. How is a marketer going to reach the next generation of buyers? Many other niche audiences are hard to reach, for example, business executives, doctors, and dozens more. The challenge remains the same: find some combination of paid media, earned media, and owned media that gets your message in front of your audience. Join this panel of seasoned marketers as we discuss what’s working now for marketers in different segments.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Sports provide many of us with the most passionate area within our lives and our strongest place for the community. People dedicate thousands of hours of their lives yearly to their favorite sports, teams, and sports heroes. Sports take them to their highest highs and lowest lows every week. Brands can tap into this passion for sports and become part of the daily conversation. During this presentation, we will explore how to effectively utilize sports and the creation of compelling sports content to drive brand messaging, grow its affinity, and ultimately deliver results to the bottom line.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Have you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to protect and grow your business, you need to know what you’re up against.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
When it comes to content marketing success these days, success seems defined as “you get what you pay for” in many cases. Even the best content needs a paid lift to catch readers orbiting at high speeds, and increase view frequency to improve engagement and conversion. The good news is that there is proven method in the mix: a three-dimensional mix of organic curation, creative production and promoted connections. When you learn the tactics to mix all three properly, you’ll get the ROI you demand from your content marketing investment. In this session you'll learn how and when to take the three steps to catapult your content marketing, and how to evaluate whether or not it's working.
If you’re a marketer or content creator looking to engage your audience in an immersive way, you need to understand 360° VR video.
"Why 360° VR Video is the Future of Social Media Marketing" will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales.
Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement, and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of why brands need to use it and how to leverage social media to drive interaction.
While 360° VR video is quickly emerging as a new content frontier, it is still in its infancy. Now is the time to get in the game.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Every business owner wants to attract more customers, convert prospects to sales, and want more referrals from customers. Ramon shares how the three principles of "Attract, Sell, Wow" can help your business upgrade its marketing and sales processes and bring in more sales. Marketing and sales can be tough. However, by following these simple principles Ramon helps small business owners and entrepreneurs better understand how they can improve their marketing and get better results. By attending Ramon's session - you'll learn specific best practices to attract more leads (prospective customers). You'll learn that selling is really about further educating the customer. Finally, Ramon will share with you the importance of wowing customers so they buy from you again and refer business to you.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In the past few years, customer experience has become a competitive differentiator. We’re all in the business of delivering a personalized, unified, and all-around amazing experience to customers, one that enables conversion and ultimately builds loyalty. As we talk about providing an optimal cross-channel experience to customers, a new channel is seemingly popping up every month with the continued explosion of mobile and IoT. This means to more moments than ever before challenging us to "get it right," or risk losing relevance and loyalty. People today care about how brands make them feel and how much they anticipate their needs. Patrick Tripp from Adobe will address the question we’re all plagued with as digital marketers: how do you leverage data to master customer experience, and deliver the right offers and messages to people across channels, without overstepping that boundary of “creepiness.”
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Influencer marketing is now the fastest-growing channel for customer acquisition. 65% of brands now participate, and polls show that consumers trust social media influencers more than a traditional celebrity endorsement. Evan Aaronson, President of Boomopolis.com, along with his panel of 3 established influencers will help guide you on how best to navigate through this exciting new space. Topics covered include: A) Why influencer marketing? Is it the next form of advertising for the 21st century? B) The best platforms to advertise for specific brands – Facebook, Instagram, Vine, Snapchat, YouTube, Twitter, Periscope – so many platforms to choose from. How does a brand figure out which is the most appropriate for them? C) How a brand deal works with influencers -through a few case studies, he’ll take you to step by step on how the process works. This includes contract points, choosing the best influencers, approving and posting the content, fair rates, and measuring the results of the campaign in Likes, Views, Comments, etc. D) Tips and Tricks of the Trade: Best posting times, running contests, riding hashtags and trends, public appearances, and more. E) Other revenue streams for influencers include books, movies, and ringtones. E) Emerging trends. What does the future hold?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Proximity marketing is an exciting endeavor, both for the prospect and the marketer. And it will cause a significant shift in how digital strategy is developed and executed. So, what are the pros and cons for digital marketers? In this session, attendees will: understand what proximity marketing is, review the positive impact proximity marketing will have on digital engagement, and review the issues a digital marketer will face with proximity marketing.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Jacob Curtis will share tips and advice from his experience in leveraging his online influence through his personal brand to make a name for the company he works for. Listen to what Jacob has to say about his journey using personal branding on social media as an employee advocate. Attendees will learn the importance of personal brands in general, how trust is important on social media, knowing which social platforms to focus on, how to measure success, and the importance of data metrics.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Bryan will discuss how we can communicate to customers as people, rather than as data points and introduce a more genuine approach to communication and the vital role customer intelligence plays in this paradigm. In his acclaimed book. There is no B2B: It’s Human to Human H2H, Bryan writes passionately about the need for marketers to return to simplicity and empathy. His message is simple: Marketers should drop the marketing speak and adopt a more genuine language. His presentation promises to be evocative and interesting.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Aaron Polmeer will give an entrepreneurial perspective on the opportunities and benefits for companies to brand ‘web search’ the number one activity performed daily online by their customers. Attendees will learn what branded search is, how it is activated and how it can be monetized while increasing and retaining web traffic online for any company website.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Ammon Fife is the Group director of data science and analytics at Bonneville Communications. He has worked on social and digital campaigns in the Consumer (Hersheys, General Mills), Hi-tech (Intel, HP, Rackspace), Pharma (Pfizer, Sanofi, Amgen), and Non-profit (Mormon.org, Huntsman Cancer Institute, UN Foundation.) spaces. He also bounces between teaching Social Media Analytics and Micro-Economics at LDS Business College and BYU-Idaho.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In a world where marketing platforms seem to be shifting daily, it might seem impossible to predict where the future of social media is going, but Mark Schaefer has a pretty good idea. In this acclaimed, entertaining, and unforgettable speech, Schaefer discusses:
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Aaron Polmeer will give an entrepreneurial perspective on the opportunities and benefits for companies to brand ‘web search’ the number one activity performed daily online by their customers. Attendees will learn what branded search is, how it is activated and how it can be monetized while increasing and retaining web traffic online for any company website.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Aaron Polmeer will give an entrepreneurial perspective on the opportunities and benefits for companies to brand ‘web search’ the number one activity performed daily online by their customers. Attendees will learn what branded search is, how it is activated and how it can be monetized while increasing and retaining web traffic online for any company website.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Proximity marketing is an exciting endeavor, both for the prospect and the marketer. And it will cause a significant shift in how digital strategy is developed and executed. So, what are the pros and cons for digital marketers? In this session, attendees will: understand what proximity marketing is, review the positive impact proximity marketing will have on digital engagement, and review the issues a digital marketer will face with proximity marketing.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Industry-leading companies are already tying sales and marketing actions to Big Data triggers. It's just a matter of time before Big Data is a mandatory part of any sound sales and marketing strategy. In the b2b area, no Big Data contributor weighs in as powerfully as social media. Companies that learn to use the Big Data that flows out of social media the most intelligently will become the industry leaders of tomorrow.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of organizations are able to make proactive use of digital data to drive business outcomes. Join me to learn how to decipher the big data code and put it into action to improve digital marketing and analytics performance.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Approximately 1 billion Snaps are sent every day. Snapchat adoption and usage among mobile millennials are soaring, but brands are slow to react. Adam and Kevin will be your Snapchat sherpas in this entertaining, insightful, and educational session. Some of the topics we will cover are:
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Marketers need to be creative in the ways in which they manage their resources. Jeff will bring you clear examples of ways to develop a sustainable strategy and show you the possibilities of making your creative assets work for you, efficiently. The presentation will give you the guidelines necessary, in 5 easy to follow top tips.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Digital experiences are now a critical part of the entire customer journey: from exploration and purchase to use and engagement. While world-class websites initiated the shift to digital, it was only the first step in using digital experiences across mobile apps, in-venue screens, and IoT-connected devices that already are our future. What does this mean for the New Marketer? How does marketing need to think differently about the brand’s content and data strategy in order to deliver the right digital experiences to meet and exceed the consumer’s expectations wherever they may be?
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Bryan will discuss how we can communicate to customers as people, rather than as data points, and introduce a more genuine approach to communication and the vital role customer intelligence plays in this paradigm. In his acclaimed book. There is no B2B: It’s Human to Human H2H, Bryan writes passionately about the need for marketers to return to simplicity and empathy. His message is simple: Marketers should drop the marketing speak and adopt a more genuine language. His presentation promises to be evocative and interesting.
You know who you need to get in front of – do just that with a highly accurate and reliable way to reach influencers across your target accounts and business segments. Business targeting uses precise, business demographics, to ensure you can target and reach the decision-makers that matter to you. Predict the right message, channel, and timing for each customer experience and inform critical business decisions by using all available customer data. Henry Schuck will share his advice on effective techniques for re-targeting and predictive intelligence.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Ben and Jerry's CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the "Agency of Everything" an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session, Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
“You are wasting time and resources on your website and don’t even know it.” - It’s time to take a step back and challenge the assumptions of traditional web design. What we think the process should be, in in-fact causing wasted time, money, and opportunity. Join Luke as he explores Growth Driven Design, a smarter approach to developing your website which minimizes waste through iteration and learning. The result is a peak-performing website in a fraction of the time.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Jacob Curtis will share tips and advice from his experience in leveraging his online influence through his personal brand to make a name for the company he works for. Listen to what Jacob has to say about his journey using personal branding on social media as an employee advocate. Attendees will learn the importance of personal brands in general, how trust is important on social media, knowing which social platforms to focus on, how to measure success, and the importance of data metrics.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Success in search, and for that matter, in every earned marketing channel (social, content, email, word-of-mouth, et al) is harder than ever because, for the first time, a true majority of businesses are investing in all of these. As saturation hits and consumer attention is even more challenging to come by, what can we do to be the source people listen to rather than the one they all ignore? In this presentation, Rand will cover the quiet shifts in behavior from search engines, social networks, and web users themselves that are forcing us to change, alongside a plethora of tactics and examples of how to be the signal amidst the noise.
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Marketing in the current age through societal engagement: how to acquire new customers strengthen bonds with existing ones through championing a cause and integrating it into your customer-facing activities. From growing your email lists to upselling at checkout, your organization can grow and be a positive agent for change.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Writing SEO-optimized content takes a lot of time. A web editor spends an average of 75% of his time preparing an article and 25% of his time writing it, the profitability of the content is immediately questioned. How to speed up content production? How to overcome the blank page syndrome? During this conference, discover how to use AI to your advantage in order to automate your editorial tasks and produce content optimized for SEO up to 6 times faster!
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In a world of saturated social channels, increasingly complex PR landscapes and scale-limiting publisher partnerships, what does the future of premium publishing look like for brands?
Together with leading D2C brand Huntstreet we take a deep dive into how brands can graduate from social channels and move into global premium publishing. Should publishing be part of your performance planning and can publishers drive meaningful and measurable results? Join Linkby Co-Founder Adrian Fagerlund and Tresor Anne Tan of Huntstreet in an onstage discussion around the potential of performance-led campaigns across premium publishing, the future of publishing and how to stick out as a brand.
We are at a tipping point in marketing, one driven by Gen Z and the influence they have over culture. This generation is moving away from the individualized social amplification of social media to a more community-centric, connected, decentralized experience found originally in gaming environments.
Communication evolves with every generation, and as the largest generation to date steps into their role as trendsetters leading social and cultural change, with more economic power than ever before, brands need to understand their influence or risk being left behind.
In this session, we introduce a new Generation - Generation Twitch, an audience spanning Millennials, Gen Z, and Gen Alpha, who are all under the influence of the emerging social codes. We reveal what matters to these meme masters, their values and social behaviors, how they communicate, and their expectations of brands.
Key Takeaways:
Lead, don’t follow - recognize that communication with the new generation of audience requires a personalized approach and an understanding of changing cultural values
Thrive in 5 - Brands that put themselves at the head of these 5 emerging values will be able to lead not follow
Generation Twitch - A new generation of audience awards your brand engagement
In today's digital age, to access the content of their choice, users need to make close to about eight clicks on their phones. With more than 12,000 hours of content being created every day, discovering it is not an easy task. So, in this whirlwind era of digital content, how can users see the unseen?
Marketing is not just a job or a skill. It requires a flair for business acumen and the personal branding of the person on the job. This closing keynote will inspire all digital marketers to internalize their calling and personal mission to be aligned with the corporate objectives in marketing.
Key Takeaways:
1. Audit Your Inner Substance
2. Strategise Your Positioning
3. Analyse different forms of personal branding
I will talk about how my team launched the Rebrand (http://www.refoods.com) in the SG market as a pilot with the objective of setting up a B2C business at Olam, traditionally a B2B organization.
I will share some insights into digital channels we leveraged for distribution and marketing to first raise awareness, then garner consideration and finally lead to purchase and repeats. I will discuss an approach that is a combination of using data from marketing campaign execution on digital channels and first-party data for an incumbent brand like ours.
Listen to how a digital agency from a sleepy provincial town developed tech that is set to put marketers in complete control of their most important digital asset, (not their NFT’s) and their website!
Since the dawn of the internet Ad Agencies and Marketing teams have loved to hate website development.
Every morning agencies and marketing folk get up and don armor, select a weapon, and corral an army of the bewildered to do battle. They are fighting technology fragmentation, rising infrastructure costs, ballooning overheads, and diminished creative freedoms. These daily skirmishes have forever labeled web development as a price of entry, a loss leader. Blutui has set out to change this and I will explain why and how we plan to change the game for advertising agencies of all sizes.
The team at Blutui have reimagined the web development process to make multi-site, multi-brand, multi-collaborator, and even multi-agency web development something marketers can fall in love with over and over again.
Organizations have organically grown over the years and brought in many ad-tech and martech capabilities to deliver the best experience for their customers. Yet we find it difficult to strategies and engage in a cohesive way across channels and fail to delight the customer.
In this session we will introduce how organizations can leverage the existing ad-tech and martech stack to create and execute real-time customer Journeys, maximizing engagement across various demographic cohorts.
Storytelling is an ancient tradition that goes as far back as the beginning of human civilization. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time when content is everywhere, how do we make our stories stand out? How can content marketers use digital tools and platforms to create exciting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
- Why is storytelling important for content marketing
- How to create impactful stories for your target audience
- How to amplify your digital stories in compelling ways
As social networks become more crowded, social media noise has become a serious problem in today's market.
Everyone's fighting everyone else for space, to fight for the short attention spans of today's social media users. So how can we help brands to better prep themselves, and what are some strategies to stand out in this overly populated space?
Usually, we'd charge for speaker events, but we'd be happy to participate to value add to this session! Please see attached details regarding Titan Digital Media and below for the topics, I would like to cover:
According to The Marketer of 2022 report by Brandwatch, digital insights and methods of collecting consumer data are top of mind for marketers this year.
With that in mind, social listening is looking at what people are talking about online, on forums, on social media, on news articles, and on websites. Learn what social listening is, and the 5 steps to launch a successful social listening program.
Key takeaways: Anna taps into the rapid growth of the competitive eCommerce industry in Southeast Asia and shares full insights into the key ingredients to maximize brands and businesses' ROAS - from media planning, platform optimization, automation support, and alignment across all digital touchpoints.
In the age of shifting loyalties, loyalty marketing is the ace up the CMO’s sleeve. Experience shows that when loyalty marketing is done right, it deepens consumer trust based on insight and relevance. Trust is marketing gold in a post-Covid world. But the loyalty paradigm is also evolving. To continue to succeed, brands need agility and one-on-one relationships.
And with third-party cookies on the way out, brands will have fewer data to create authentic connections. Hence loyalty marketing has become even more critical as a source of first-party data. A strong partnership hinges on value exchange. Loyalty marketing is no different. The desired state is loyalty as an outcome and not just a program.
Key Takeaways:
1. Value-led approach to loyalty marketing
2. Who's done it well
3. Tips and tricks to loyalty marketing
Connect it to the importance of being adept in developing new skills and how Digital marketing is moving more towards Insights/Strategy and Authenticity of a Brand Which will include: Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results?
Today’s marketer is faced with many challenges. Most of these are precipitated by the shift in people’s lives into online environments. Be that our media consumption, communication, work, services or purchase behaviour – we are fast digitising our day to day activities. This relocation has a seismic impact on our industry, and, in turn, on the role of the marketer. As we adapt and transform how our organisations communicate, and how we work, we are faced with numerous turning tides – privacy, fragmented attention, fierce competition, and the importance of data in making marketing more measurable and accountable than ever – digital transformation is now vital to business sustainability. A one size fits all playbook to be successful with this transformation does not exist, so we will discuss the various elements of transformation and how they look in the real world.
Key Takeaways:
- What are the biggest headwinds facing brands in today's world
- How do brands ensure they are prepared to navigate these challenges
- Recommendations and best practice for marketers facing into transformation
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Marketeers are having it more difficult than ever to measure the right metrics and KPI’s and it’s getting harder and harder with third party cookies going away. How do you handle this as a company/marketeer? In this topic, people will learn everything they need to know about this new fase of digital marketing we are in right now. I’ll share some tips as well!
Key Takeaways:
- They'll know what is going on at this topic at this point.
- They'll know the impact of the changes going on at this point.
- They'll receive 9 tips on how to work-around third-party cookies.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
With the extensive use of customer data, AI and behavioural insights based on testing, there is an enormous potential for businesses to influence consumers through their e-commerce activities. It is allowed to persuade customers to make a purchase. However, misleiding consumers is prohibited. Online marketing techniques may cross the red line more often than you think. This presentation will tell you when and what you could do to prevent it.
Key Takeaways:
The presentation will provide understanding of the legal limits to the use of persuasive online markting techniques. It will descibe the risks and harm to consumers and how to prevent those.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
What happened with marketing analytics in the past 2 years. Why is marketing attribution on Its way out? How to measure your marketing in a cookieless world.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In Binge Marketing, Carlijn Postma translates the world of Hollywood and Netflix into practical marketing techniques. Who better than the people behind the most successful films and TV series, can show you how to build and captivate your audience? All too often, content is seen as a collection of individual pieces. Binge Marketing, on the other hand, is about creating content as if it were a TV series, with every episode tying into everything that comes before and after. Binge Marketing is a marketing strategy that has you developing a long-term relationship with your audience using serial content.
Key Takeaways:
- You'll learn how to translate your brand story into the scenario of a great TV series.
- You'll learn the difference between a target group and an audience.
- You'll learn to use storytelling techniques to find and captivate your audiences.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In the modern digital economy, the notion of 'brand' can influence everything from first-touch engagement to purchase and repeat loyalty. Creative content is a differentiator that can elevate a brand, but too often it's a hurdle to overcome, as opposed to an opportunity to unlock. Join Stephanie Aliwell for this session to discover challenges organizations face in managing their digital and creative content, especially around modernizing their content management infrastructure and processes, and best-in-class strategies to put the right foundation in place.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Under a general topic I understand dealing with distractions such as news and notifications, maintaining focus, increasing attention span. I'd like to touch about current trends such as social media detox and dopamine fasting and examine the possible impact on the digital marketing industry.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Digital Marketing Lessons from TESLA's meteoric rise to the top of the Industry.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In Binge Marketing, Carlijn Postma translates the world of Hollywood and Netflix into practical marketing techniques. Who better than the people behind the most successful films and TV series, can show you how to build and captivate your audience? All too often, content is seen as a collection of individual pieces. Binge Marketing, on the other hand, is about creating content as if it were a TV series, with every episode tying into everything that comes before and after. Binge Marketing is a marketing strategy that has you developing a long-term relationship with your audience using serial content.
Key Takeaways:
- You'll learn how to translate your brand story into the scenario of a great TV series.
- You'll learn the difference between a target group and an audience.
- You'll learn to use storytelling techniques to find and captivate your audiences.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Gary will break down his journey of growing his podcast, The Entrepreneur Experiment and his insights into podcasting as a business branding tool. He will also give you a crash course on how to Create, Produce & Grow a Podcast in 2022.
A comprehensive masterclass introducing you to B2B marketing and the types of B2B marketing strategies and trends. Leading into a journey of Account Based Marketing with best practices and key pricniples to adopt to ensure a successful ABM strategy is executed. We'll highlight the importance of sales and marketing departments working together in a cohesive manner, and unpack how ABM can be applied to within your organization. Furthermore, we'll share some key insights and lessons learned from ABM projects we've worked on.
Key Takeaways:
By the end of this session, you will have a clearer understanding of Account Based Marketing and how to differentiate it from other forms of marketing. Establish how ABM can be applied within your organizationIdentify common pitfalls and red flags and how to mitigate them.
Join Susan Humphreys, International Speaker, and Digital Marketing Consultant for this session where she will talk you through the four critical points of creating a digital marketing strategy that converts every time. With technologies, apps, and trends changing constantly, marketers feel overwhelmed trying to keep up with ever changing landscape. However, as Susan will discuss, understanding the fundamentals of a good digital strategy and maintain a focus on building on these basics will future proof your business.
How to create a model which is profitable and scalable? In this session, we will discuss marketing channels and tactics and how to develop a strategy for growth. How to set up your team for success, impact the pipeline and work effectively with sales. Takeaways will include actionable takeaways regarding lead generation, qualification of leads, and pipeline influencing. We'll do a deep dive into a full-funnel approach to activities such as target account campaigns, webinars, and events.
Key Takeaways:
Takeaways will include actionable takeaways regarding lead generation, qualification of leads, and pipeline influencing. We'll do a deep dive into a full-funnel approach to activities such as target account campaigns, webinars, and events.
What happened with marketing analytics in the past 2 years. Why is marketing attribution on Its way out? How to measure your marketing in a cookieless world.
Abstract:
From our experience of working with large marketing agencies, we know that Agencies and In-house digital marketing operations in are inefficient, with as much as ~Ͽ5%-Ѐ5% tasks that "Non Value Adding"/ wasteful or has scope of automation/standardization
Given the current economic climate and increasing pressure on price and margins. Agencies are facing multiple challenging market shifts that are impeding growth and margin expansion
There's no better time to get leaner by automating and standardizing your operations
Every marketer struggles with how to show that their efforts are really working. Moreso how their results are contributing to the company's bottom line. It's not enough to track how many visitors come to your website or how many registrants signed up for your webinar. Instead your boss and sales teams would like to know how many of those visitors converted into sales opportunities, which channels brought the best opportunity and what was the cost for producing these opportunities. HubSpot is one CRM that allows you to track the entire customer's journey from initial contact to customer and in this presentation we will show you exactly how to set up the system in order to generate these reports.
You will learn:
- Why UX has become an influential factor in digital marketing.
- How digital users behave in digital channels.
- Discover two important loops in digital marketing funnel to engage customers.
- Creating simple customer journey map and MoT (Moment of Truth) to engage customers.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Listen to how a digital agency from a sleepy provincial town developed tech that is set to put marketers in complete control of their most important digital asset, (not their NFT’s) their website! Since the dawn of the internet Ad Agencies and Marketing teams have loved to hate website development. Every morning agencies and marketing folk get up and don armor, select a weapon and corral an army of the bewildered to do battle. They are fighting technology fragmentation, rising infrastructure costs, ballooning overheads, and diminished creative freedoms. These daily skirmishes have forever labeled web development as a price of entry, loss leader. Blutui has set out to change this and I will explain why and how we plan to change the game for advertising agencies of all sizes. The team at Blutui have reimagined the web development process to make multi-site, multi-brand, multi-collaborator and even multi-agency web development something marketers can fall in love with over and over again.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
We've been harnessing the power of social media recently to reach a new audience, as well as engage current followers and use the platforms to build out a better sense of community. We've been achieving this by including more UGC, interactive content, we've recently created a Wellness Series which offers our community fitness classes in person to get everyone off the platform and meeting in real life. We've realised the importance of people just wanting to feel like they belong and wanting to become a part of something bigger than themselves. This aligns perfectly with what we are trying to achieve here at Ārepa - we exist to make brains work better.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Over the past 25 years, the global landscape has changed dramatically, but no more so than the last few years. Consumer behaviour has shifted from wanting cheap prices to desiring memorable, positive customer experiences from brands and retailers they choose to do business with, wherever they choose to do business with them. The most compelling engagement is delivered by solving customers paint points at the intersection of functional, rational and emotional deliverables. True transformation goes beyond just meeting needs and wants; it is delivering unforgettable experiences with excellence, innovation and authenticity. In this keynote, Juanita will talk to the key trends impacting retail experience, what excellence looks like and why, and what you can do to emulate the insights right here in New Zealand, with international examples from her recent 3 -week retail tour through Europe.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The latest wave of social platforms has a new market leader in Tik Tok, but that’s only the latest round of the escalating pace of change that digital marketing endures. New platforms. New MarTech. But how are the B2B and B2C innovators and market leading brands still winning whilst everything is changing? Spoiler? It’s through smart, creative content and outrageously good customer experience insight and design. Proof points / stories may include (for either option):
1. How Auckland Rugby League went from no social media presence only a few months ago to posting Tik Toks that have nearly 200,000 views.
2. How Journey Digital is turning being completely customer focused into a strategy for getting famous.
3. How a leading New Zealand healthcare brand is creating customer intimacy at scale by creating ground-breaking application specifically for people aged over 70. The app is the result of 250 hours of cx research, interviews, user-testing, and resulted in a poem being written and performed about it.
4. How New Zealand’s internationally renowned ski fields used extensive customer research to win new fans and make their old fans come back (and love them even more) after the pandemic.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The chatter around Web3.0, The Metaverse, NFTs and Blockchain is building. While there are skeptics, others believe the Web 3.0 revolution has limitless potential for us as Marketers. Whether you buy into the hype or not, pioneering brands - big and small - are already taking the leap into the Web 3.0 space and creating new revenue streams. Learn how these brands are creating success so you can join them in shaping the future of Online Marketing.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Traffic acquisition for ecommerce is increasingly competitive, and many stores do not expect to break-even on the first online purchase. In this talk you’ll find out about the barriers to measuring customer lifetime value, ways you can simplify the return on investment calculation, and what this means for the way you manage the site. Of most relevance to Shopify stores, but the principles are applicable on other platforms.
Today’s marketer is faced with many challenges. Most of these are precipitated by the shift in people’s lives into online environments. Be that our media consumption, communication, work, services or purchase behaviour – we are fast digitising our day to day activities. This relocation has a seismic impact on our industry, and, in turn, on the role of the marketer. As we adapt and transform how our organisations communicate, and how we work, we are faced with numerous turning tides – privacy, fragmented attention, fierce competition, and the importance of data in making marketing more measurable and accountable than ever – digital transformation is now vital to business sustainability.A one size fits all playbook to be successful with this transformation does not exist, so we will discuss the various elements of transformation and how they look in the real world.
Key Takeaways:
- What are the biggest headwinds facing brands in today's world
- How do brands ensure they are prepared to navigate these challenges
- Recommendations and best practice for marketers facing into transformation
Many Brands are investing in the metaverse – Marketers need to understand the latest developments and consider how to use this use the space to its full potential. This session will explore how digital marketers must adapt as the metaverse expands.
Key Takeaways:
Learn what the metaverse actually is and is not What brands are doing now What can marketers do to get started What opportunities are available and what opportunities will be available in the future
Omnichannel marketing, a favourite buzzword for us all. Frost & Sullivan define omnichannel as “seamless and effortless, high-quality customer experiences that occur within and between contact channels”. But in today’s digital first world, are marketing leaders forgetting ALL the elements that define an omnichannel strategy – the things that enable organisations to truly interact with customers, whether B2C or B2B? We’ll try to tackle some of these challenges and discuss ways of creating a stronger customer experience at all phases of the journey and why events must be a part of that mix.
The Workday Consumer has logged on - Have you?In an ‘anywhere-work’ world, the boundaries between work and personal have blurred, new habits have been forged and new behaviours and preferences have been spurred on like never before. Many marketers have rushed to adapt their marketing efforts in response to these shifts but new research from Microsoft Advertising and Forrester, shows that many marketers just don’t know how to rethink marketing.Add the festive peak and a rather large football tournament to the mix and Marketers are not sure where to focus their attention. Join Tina as she reveals the new Workday Consumer and show you how to have no limits.
Key Takeaways:
New persona to maximise strategiesinsight into Football fans
New insight into what to expect for the festive peak
Voice Search remains one of the top use cases for Voice Assistants, yet little is still known about what exactly people are searching for and how brands and publishers should approach optimisation for such questions. In this session John Campbell will be reviewing two years of data collected on real Voice Searches to Alexa. When, what and how people are Voice Searching. This data can be a goldmine for developing use cases for Voice apps and conversational AI experiences, so how do we utilise it?
For over one hundred years psychologists and practitioners have been working together to better understand why we do what we do. Join us as we explore how that science has been put into use over the last decade for big brands. Find out why doing digital marketing through the lens of a psychologist has driven big impact for brands in surprising ways; including a simple addition of a button that sold a million flights using 'the endowment effect'.
The Cost of Living Crisis is bearing upon us and presents another challenging period not only in our society but in our industry. Fortunately data can illuminate a path through this darker period and help not only to ensure digital marketing is as streamlined and effective as possible, but also to navigate the changing consumers and behaviours presented by this time. Experian will take you through some of the work it’s done to address this for their customers and the insights that might help you with yours.
The end of this keynote, audience members (senior marketers) will be prompted to question and think about the following:
Identifying a singular website KPI that they might want to narrow-in on (and how "less = more")
Questions/actions to take to their team and/or website-related service providers re: website priorities, expenses, and outputs
How they might improve conversations with senior leadership and/or their CEO about their website's KPIs, website's ROI, and website activities/expenses (potentially leading to greater support and/or stronger working relationships)
Working in academia, the public and private sectors, Daniel is a leading expert in artificial intelligence as well as its applications and the social, commercial, economic and ethical implications. In a world where many believe access to more and more data will lead to ever better decision-making, he looks at what AI really is, as well as identifying the future challenges and opportunities for AI. He also asks how organisations need to change their structure and how these ideas could scale to a planet. Daniel will argue why we need to embrace these emerging technologies and will discuss the philosophical and ethical issues surrounding them.
In this talk, Neha will share strategies to create frictionless customer experiences while thinking of pre-click, click and post click user journeys. Learn to build a cohesive customer experience, and see real-life examples of brands that she has helped to build to scale using paid social advertising.
We all know that email marketing is a strong channel that delivers excellent results – but let's face it, it's very easy to take it for granted and run our email marketing programs on auto-pilot. Award-winning author, Kath Pay, will have you questioning the email marketing practices that you have always accepted and more importantly equip you with a desire to ask "Why". Designed to help you to innovate a new marketing mindset for yourself, you'll leave seeing your email marketing program through a new perspective.
Companies expect digital marketers to be product experts, to grow revenue, build brand love and launch creative innovations with limited budget, time and resources. How do you keep up with the speed of digital change while driving status-quo-breaking creative and results?
Zeny Picone, Sr. Brand Marketing Manager, will pull from her experience working at New York’s best ad agencies and at Google and share strategies and helpful tactics to move fast and react with the market, create award-winning brand experiences, and most importantly, set your business up to drive meaningful impact.
Key Takeaways
• To avoid burnout, proactively plan for spontaneity.
• Don’t overlook the little details—digital and offline—for engagement opportunities.
• Go rogue and pilot your ideas.
• Consult and listen to your user, constantly.
The ever-changing landscape of digital marketing can make it difficult to predict your outcomes. Rising ad costs, competitive markets, platforms giving users control over how they are being tracked… are all variables that can have a negative impact on your marketing and their outcomes can be out of your control. By incorporating digital events in your digital strategy, you control who your message reaches and the outcomes of your marketing strategy.
During this session, you will learn how to:
1. Increase brand awareness, establish relationships, and boost sales through events
2. Craft digital event experiences that captivate your customers and employees
3. Re-imagine virtual events to create an experience that audiences love
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In the fall of 2018, a scrappy band of programmatic advertising specialists toured urban hubs around the country to warn creative advertising and media agencies of the impending shift in TV viewership and the radical impacts it would have on them and their clients in the near term. Just five years later, many of those warnings ring true as marketers now scramble to rethink their mixed-media planning and take advantage of the wide spectrum of opportunities that connected devices, addressable media, and their rapid scale provide. In this presentation, we will take a look back at some of the disruptive forces that set the “cord-cutting” movement in motion and reflect on the current state of addressable TV and the tactics data-driven marketers should embrace.
B2B marketers are charged with finding the needle in the haystack: reaching narrow swaths of an ever-growing pool of social media users. In this session, learn how marketers are using social media to engage their ideal and existing customers using a paid and organic B2B social strategy.
Key Takeaways:
Master B2B Social Best PracticesLearn Paid and Organic Social StrategyGrasp Setting KPIs and Meeting ROI
Are you looking for a sustainable creative content hook and competitive edge in your go-to-market strategy? This session will inspire you to take your brand to demand through crafting purpose-driven narratives that resonate in a conscious consumer world. We will explore how to build powerful campaigns focused on pairing people, the planet, and profit together, looking to sustainability as a North Star for your company's brand and reputation ambitions.
Business owners: be prepared to learn the THREE THINGS that every live video needs to convert. Going live can serve as a crucial piece of content that builds deep connection with your audience. It’s one of the fastest ways to activate the like-know-trust factor before the sale even happens. Get more comfortable in front of the camera and know how to close the sale DURING your live stream. Want to have your DMs fill up with inquiries and sales? With the proper strategy, it's beyond possible!
In an often over-saturated environment, aligning paid media and creative is the way to achieve engaging ads that perform. In this session, hear from BOL Creative Director, Kim Wright and Senior Director of Paid Media, Lizzie Magnarelli as they take us through how to plan campaigns so that media and creative are aligned to make your ads stand out.
The explosion in digital marketing has caused overwhelming digital fatigue, making it harder to get your message in front of your audience. That’s why we want to share that marketers such as yourself are using Lob’s Print & Mail software to send their messages where it can be clearly received — to the mailbox.Lob transforms your direct mail process at scale with an easy-to-use platform, out-of-the-box analytics, and an expansive print delivery network.If you’ve been thinking about integrating direct mail into your omnichannel approach, come see Nicole and learn more
Key Takeaways:
Learn why 67% of marketers say direct mail delivers the best ROI of any channelHow Direct mail results in 5x larger purchases than emailReceive a 40% average conversion rate on your next campaign
: It is time for a mindset reset, everyone's an influencer. The past two years have accelerated digital adoption across demographics. At the same time, the great resignation has created an increasingly savvy and selective workforce. Brands are starting to lean on employees from the front-lines to the C-Suite to serve as influencers; providing social proof and message amplification. A strong framework and strategy for employee-generated content and employee advocacy will encourage these voices. In time, this process will improve workplace culture, support recruitment and retention, and ultimately drive sales.
Objectives:
1. Learn a framework to launch your EGC/EA program.
2. Understand how to find, connect with, and support your internal influencers.
3. Explore the corporate, bureaucratic, and social barriers to implementation of an employee-generated content strategy.
4. See how brands across industries are leaning on employee influencers and advocates.
BOL will dive into the next level of Account-Based Marketing, uncovering the question of "what's next" for your ABM efforts. We will uncover the six elements of next-gen ABM and how brands can stop struggling to get ABM right. Key takeaways include:
• ABM is about the strategy, the targets, the marketing program, the content, the measurements and the alignment;
• The future of ABM means thinking beyond the click;
• A holistic approach to building successful customer relationships at scale happens when brand, demand and ABM align.
• At the end of the day, ABM should do two things: Help you accelerate your pipeline and accelerate the list of accounts in your pipeline.
Search engine optimization (SEO) is an essential component that must be built into digital marketing strategies to drive qualified website traffic. And in the course of business, it becomes necessary for brands, digital marketing teams and SEO professionals to take responsibility for the performance of the websites that they run and manage.
Bruce Clay, also known as the "Father of SEO," has pioneered the SEO industry since 1996. He has developed expert insights into fundamental principles that have grounded his success for over 26 years.
In this presentation, Bruce will share these principles and explain how applying the truths will help you achieve next-level website performance.
You'll learn:
How to achieve better ranking in search engines
Why SEO needs to be a strategic initiative across the entire company
Cheap SEO is a near-death experience
SEO is never done
This session will help everyone in the organization — from the C-suite to the IT department and web development — understand the value of SEO and how it contributes to the long-term success of your business.
Content is the currency of digital marketing, but many companies fail with their content marketing because they base content production around their products and services. In other words, brands like to talk about themselves rather than what potential customers might be looking for.
This session will look at how to create a truly authoritative library of content for your brand that is optimized for search engine optimization to generate more traffic, leads, and conversions for your company.
Through repurposing this content, this same library of content can be leveraged across Web, Email, and Social as well as lead generation assets.
If you have had doubts as to the nuts and bolts of content marketing and how it relates to SEO as well as other aspects of digital and social media marketing, this session is for you.
No matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles, Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Analytics. After attending this masterclass attendees will have a full understanding of the social media landscape, learn hacks of the trade and gain the confidence needed to succeed on any of the worlds most popular social media platform.
Sound is a powerful memory trigger and has the ability to evoke the full spectrum of emotions faster than any of the other senses. Large brands and forward thinking companies have recognized the power of audio for years, and now is the time for organizations of all sizes to harness that power. This session will bring you inside the science of sound to learn how audio cues impact human reactions, and where audio in digital marketing and advertising is heading next. Presented by Eric Singer, Partner at Coupe Studios. You've seen (and heard) Coupe's work for some of the world's biggest brands and best agencies including Coca Cola, American Airlines, HBO and Starbucks.
Key Takeaways:
Why is sound so powerful in advertising?How does sound fit into your overall brand?How can you take advantage of audio to drive awareness and sales?
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps?
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Search Incrementality: How Paid and Organic Overdeliver Together. Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Futurus specializes in developing virtual and augmented reality applications for organizations to use for marketing, product visualization, experiential events, and training purposes. The company has an extensive portfolio of clients in industries such as consumer packaged goods, hospitality, medical, real estate, and manufacturing. As leaders in the XR space, we feel it is our responsibility to guide our clients responsibly in finding a solution that meets their goals while creating a valuable experience for the end-user. The metaverse is removing the physical barriers to connecting people from anywhere in the world by using augmented reality and virtual reality. Content creators bring to life the ideas and space for people to join. Brands have a unique opportunity to take the physical and bring it in the virtual to connect with their consumers on a personal and authentic level. “Why” and “how” are two crucial questions to ask when evaluating if it is worth investing resources. The former is a reflective question brands must ask themselves and figure out the purpose and goals of creating an immersive experience. The answer to this will help determine if the experience will be valuable to the end-user. The latter is what Futurus and leaders in the XR industry come into solve. As subject matter experts, we use our experience to figure out what will be most successful in achieving our clients’ goals. From there, we can create a custom solution that can be deployed and shared with consumers.
Key Takeaways
• How brands can leverage virtual and augmented reality to engage with consumers
• Considerations for what technology and platform is most appropriate for the proposed use case
• Options for leveraging various types of immersive content
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Have you considered how your brand, agency, or enterprise will capture the Gen-Z audience through social media content in a competitive, highly saturated social space of Instagram and Tik Tok? Have you considered how your value proposition will blend to this audience group to create a champion community of brand advocates that decrease customer acquisition cost? Have you considered how data will play a role in your video-curation content decisions? What are three key takeaways the audience will get from your presentation/panel participation?
1: Qualitative data metrics can predict where you creative-budget marketing spend should be allocated. Using existing social media metrics as a predictive tool can take the ‘guess work’ out of curating viral content and save thousands of dollars on production.
2: Create value in the founder personal story, brand value proposition story, and consumer personal story. Taking the user along for the journey of your brand growth will drive the Gen-Z audience to de-clutter what “authentic” means in a highly saturated landscape and decrease customer acquisition cost.
3: Polarization in content creates unity in users to create a community on platforms like Instagram and Tik Tok. Generating polarity for your brand can predict your next campaign or major initiative for your brand.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
A mindset shift is taking place as companies consider people in the context of business needs, and what people value. The events of the past few years have driven brands across industries and markets to reevaluate their business models, rethinking how to shift to human-centered approaches that place brand values and authenticity at the core of business. Achieving authenticity as a brand requires truly understanding and acting on what your customers value. In this session, John Lee from Microsoft Advertising will share data and insights from consumer research studies on trust/inclusion/sustainability, highlight brand success stories, and explore actionable strategies for your digital marketing efforts.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Web3 has the potential to fundamentally change the internet as we know it. At its core web3 is the decentralization of the internet, allowing traceability, accountability, and near elimination of fraud. As we think about the authenticity of data, reviews, and testimonials in today's web2 that's filled with fraudulent information, fake reviews, and paid testimonials; web3 will present an opportunity for brands and customers to have a truly authentic and trusted experience. We'll explore examples of what this might look like in a web3 world.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps?
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most? As the markets change, so will your answers. But these four questions will help you focus on the who, what, when, and where of your business— and they remain the same. In this keyonte, Sangram Vajre will provide you with a four-question framework that will reveal your next steps and propel you forward, no matter the size of your company or the stage you’re in. You’ll learn how to take your business from ideation to execution and predict your next MOVE more confidently.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps?
Client reports are a basic requirement of digital marketing, but creating meaningful reports can be a real challenge for most marketers. Well-designed reports aren’t just easier to understand, they improve client relationships -- and even account performance -- in ways that templated dashboards can't. In this session, you’ll learn how to use emotion and storytelling to prepare reports that matter to your audience, promote emotional buy-in and drive meaningful change.
Everyone has accepted the need for it by now, and we're all consumers of it. BUT, you're creating content that's just... not... landing with your target audience. WHY is that – and WHAT should you do about it? In this session by former pro basketball player and über publisher Dre Baldwin, who built his brand through content before it was cool, you'll learn the 3 key content mistakes that are working against you that you don't even know about. Even better, Dre will tell you how to fix them and WHY these fixes work.
The marketing industry is evolving. Scaling your marketing and revenue goals in 2022 without the proper tools in place will hamper growth. AI is no longer a luxury but a must-have tool to scaling your advertising strategies—but AI on its own won’t accomplish anything. As the MarTech arms race accelerates, B2C marketers will face a choice: Adapt, or fall behind. That’s what this presentation is all about. We’re looking ahead to 2022 with practical advice to prepare for the future of marketing. In this session, we’ll discuss the delicate balance of pairing automation, machine learning, and optimization with human expertise to help prepare marketers for success in the future of an AI-heavy world.
Key Takeaways:
→ Practical advice to prepare for challenges in 2022 and beyond
→ Which emerging technologies will reshape digital advertising
→ How to incorporate machine learning into your technology stack
Every marketer knows the value of content strategy. However, few document and use buyer personas and journey maps. During this session, we will cover the process of documenting your content strategy and you can leverage your insight to build a content production engine that will generate engagement and demand for your business.
The Idea Of Marketing is great, but If you don't have time to promote yourself or your business,
NOBODY IS GOING TO KNOW YOU.
When most people think of marketing, they think flyers or commercials or some sort of paid ad and then don’t think about
people being a marketing tool.
The most important and effective marketing tool in your company are the people in your company.
The fact that you don’t demand of yourself or them to market is the error.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Uncover how to translate more of your content into site traffic, and more of your site traffic into qualified B2B leads. This session will walk you through creative and effective techniques to increase your content ROI. Whether you’re looking to increase sales meetings, product demos, applications, downloads, registrations, or mailing list subscriptions, you’ll walk away from this session armed with the know-how to transform your content into a powerful lead generation platform.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
I want to have my cake and eat it, too. That's the internal mantra of the modern consumer. As technology has advanced, consumer options have expanded. With the vast sea of choices a mere Google away, their expectations have also changed. They want experiences tailored to them. Gone are the days of the you get what you get and you don't get upset mentality of organizations. Now, we must personalize customer experiences to stand out among the crowd. To meet those expectations, we must prioritize technology, personalization strategy, and customer data usage. The competitive edge lies within crafting the right messages, delivering them when, where, and to whom they're most effective, investing in wise data use, and treating every customer interaction as a chance to win loyalty. In this session, we'll cover the challenges of personalizing customer experiences and what organizations are doing to address those challenges.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
You want people to engage with your marketing. But science says that your customers and prospects are often on autopilot. They don’t “make” decisions, they default to automatic, reflexive, hardwired responses.Social scientists have documented 200+ of these decision defaults. And some of them can influence when people click, who they believe, and what they buy.Discover how to use them as triggers – and significantly increase the likelihood people will do exactly what you want. Easily add them to your emails, ads, landing pages, etc. And gain an instant competitive advantage.
Key Takeaways:
• Discover surprising ways to trigger hardwired human behaviors to get the digital behavior you want – automatically
• Find out which scientifically proven copy and design tactics make people open, read, click, and respond without thinking
• See numerous examples from different verticals and channels that demonstrate how you can easily add these tactics to your campaigns
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
For over a decade, SEO experts have relied on strategies like on-page optimization, blogging and email outreach for links. But, in 2022, these techniques are losing their effectiveness because they rely on coordination with a web developer, big content budgets, and spammy email outreach. Fortunately, there’s a better way to grow organic traffic: purpose-driven SEO! Join 20-year SEO expert Dale Bertrand to get a step-by-step playbook on how to apply this effective new strategy to any B2B or B2C website to generate high-quality organic visitors.
Takeaways:
How Google’s AI is tuned to amplify brands that resonate with online consumers
How to craft a purpose-driven SEO strategy that resonates with search engines
Case studies of leading brands who practice purpose-driven SEO
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Learn the recipe for success to increase revenue throughout the customer lifecycle from direct mail experts from Lob. Nicole will share the secret ingredients to combining your digital and offline channels to increase conversions, CLTV, and ROI with an omnichannel approach at every touchpoint.
Key Takeaways:
Make your direct mail campaigns more efficient to increase conversions, revenue, and ROI by integrating with other digital channels in your CRM or marketing automation platform, making it simple to trigger mail based on actions.Learn to test and optimize your campaigns to achieve the best results, and Automate production and postage across a global network of commercial printers to get your messages delivered to the right customer at the right time, every time.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Limited Open Seating Lunch Training Session at Technology Training Theater in TECHSPO Hall.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Panel discussions about the best practicies in the offline to online (O2O) industry when it comes to tracking and understanding traditionally offline interactions.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Digital marketing can be powerful - but only if it’s done right. Content marketing, social and SEO can all be effective tools for your business, but without the right strategy in place, you won’t get the results you need.Making the most of your marketing all comes down to the strategy you put in place at the beginning of the journey, and how well you tailor your activities to your products, channels - and, most importantly - your audiences. This session isn’t about spouting buzzwords and following trends, we’ll discuss tried and tested digital marketing tactics tailored to business’ unique needs. We’re dedicated to helping businesses every step of the way, from strategy and creation to implementation and beyond. But it all starts with that first step.The right digital marketing strategy can make or break your business. So where do you start? Join Adam to learn from real life examples that can be applied to your own business.
Key Takeaways:
- How to create and deliver a cohesive marketing strategy
- How marketing can help scale your business
- new markets, new regions, new customer audiences
- Some of the newest tools and techniques on the market
- and how to determine if they're right for you (or, more importantly, your audience)
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
We know marketing can do amazing things for our brands. And yet we spend entirely too much of our time and effort trying to prove it using digital attribution we know is flawed. Meanwhile, small businesses can discern the impact of their effort on their bottom line. Allowing them to be brave in trying new things, keep common-sense as a decision driver, and connect the dots from all aspects of the business. As businesses grow, and departments become siloed, brands can lose the big picture. In this session, we’ll bring it back to the basics of how brands can scale but still think like a small business with actionable strategies and best practices. 1. Benchmarks are meant to be helpful, not limiting. Don't be afraid to try something just because you can't predict the future. 2. Incrementality is the primary objective of paid media and should be prioritized over attribution. 3. Holistic measurement strategies are key to keeping a pulse on performance, especially as attributable data loss continues with evolving privacy policy changes.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In 2022, everyone is a media agency. Using tools such as LinkedIn, Facebook, Twitter, YouTube and Tiktok, you can create professional opportunities, become an influencer and a thought leader. In this session, you'll learn the do's and don'ts for publishing content online, and how to manage your digital footprint. You'll have an easy-to-follow formula so you can build your Unique Value Proposition (UVP), and how you can dominate your niche by publishing relevant content with your network. Afraid of putting yourself out there? You're not alone. We will talk about how you can stand in your value, and become more confident with your online presence.
For over a decade, SEO experts have relied on strategies like on-page optimization, blogging and email outreach for links. But, in 2022, these techniques are losing their effectiveness because they rely on coordination with a web developer, big content budgets, and spammy email outreach. Fortunately, there’s a better way to grow organic traffic: purpose-driven SEO! Join 20-year SEO expert Dale Bertrand to get a step-by-step playbook on how to apply this effective new strategy to any B2B or B2C website to generate high-quality organic visitors.
Takeaways:
How Google’s AI is tuned to amplify brands that resonate with online consumers
How to craft a purpose-driven SEO strategy that resonates with search engines
Case studies of leading brands who practice purpose-driven SEO
It's time to stop marketing the way you want to market, and to start helping your prospects learn and buy in ways that actually resonate.
B2B marketing is going through a significant transformation as we look to meet the changing expectations of today's digital-first buyers. Gone are the days of gated content, list buying, whitepapers, and ""Talk to Sales"" buttons. In the new world of B2B, we need to meet our prospects on their preferred channels with friction-free learning and buying experiences that build relationships and drive action on their terms, not ours. Join Tyler Lessard, author of The Visual Sale and founder of the Sales Feed B2B media network, for an interactive ride through the postmodern world of B2B marketing to discover the most disruptive trends and technologies that are shaping the new world of B2B Marketing.
[Note: in this session I would talk about things like Account-based Marketing, product-led growth, next generation content and media marketing, influencer marketing and B2B social media]
Content Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder.
Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and, most importantly, how to do it efficiently and cost effectively. You will also learn how to repurpose and rotate your content to extend its shelf life and squeeze every bit of value out of every piece of content you create or curate.
Delving into the digital-out-of home (DOOH) industry, including the work and strategies behind brands innovating in the programmatic out-of-home space. The panelists will discuss opportunities in the DOOH space, experiences with the medium, and its integration into the omnichannel media mix.
The Canadian TV landscape continues to evolve with more options that ever before. Consumers are streaming programs they love at affordable prices and ad supported video on demand is a growing opportunity for marketers. Learn how the landscape is changing and with it, the great opportunities marketers have to reach consumers and audiences; where the best of digital comes together with the best of TV on Canada’s #1 streaming platform Roku.
Experiences are powerful. Good or bad, impactful experiences can stay with you forever. In our personal lives, they shape who we are and the things we choose to do. In our professional lives, they determine how we work and who we trust. So, what do you do if your customer is having a bad experience with your company and its threatening to sink the relationship? It comes down to three fundamental lifesavers.
Uberflip Co-Founder and Chief Evangelist, Randy Frisch, was on a vacation in Costa Rica with his family when a relaxing boat ride off the coast turned into a harrowing experience (we have surreal video footage to show it). Long story short, combine flames, lifejackets, and a sinking boat along with Randy and his family swimming toward shore in shock and confusion –– you’d forgive them for writing off the vacation as a total disaster. But what followed was a defining experience for Randy that allowed him to look back on Costa Rica with fondness. It was there he witnessed first-hand the power of these lifesaver experience fundamentals, proving we have the power to turn even the most dreadful experiences into positive outcomes. Since then, he’s applied those successfully to his own company, Uberflip, and you can too.
In this session, Frisch will share these lessons and how they apply to life, business and the marketing industry in particular.
Specifically, attendees will learn:
• Why you don’t have to spin your wheels in so many areas when improving the experience you deliver, but rather focus on a critical few.
• The intersection of relationships, trust and brand promise that overlap to create what we think of as our “experience” and how it’s at the heart of everything in life and business.
• What you must do when one of the three lifesavers (relationships, trust and brand promise) are lacking.
• 3 actionable steps you can take today to lock down these fundamentals and deliver an enriching experience worth remembering.
Over the course of the next year, marketers will need to be prepared to brace for an uncertain future as third-party cookies come to an end and Apple cracks down on user privacy and tracking. With new privacy changes rolling out during the global pandemic, how will marketers adapt and what trends will emerge?
With the acceleration of digital transformation, this presentation reveals how the customer journey has changed along with best practices for brands that have made the switch to direct-to-consumer e-commerce and mobile platforms. This session is packed with examples of content that converts across platforms and strategies including magazine brand integrations, Amazon, e-commerce portals, retail e-stores, web
Is your business' website working as well as it could? How do you even know for sure? In this session, Elmer will walk you through the reasons commonly-used website design elements and content strategies tend to fall flat with website visitors ... and with search engines. He will let you know how you can learn how your website is really doing and steps you can take to make it the hard-working business asset it should be.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Do you ever wonder how subscription-based businesses keep people coming back month after month? Top subscription companies thrive on a low churn rate and customer retention which means their marketing strategies have to be airtight in order to keep the interest of their audience
Key Takeaways:
- How to enhance the customer experience through subscriptions
- How to think about Proactive retention
- The difference between involuntary and voluntary churn and how to solve for decreasing churn - How to provide an experience that you would not get on a retail level
- The value of DTC subscriptions business vs typical e-commerce
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Join IZEA President & Chief Operating Officer, Ryan Schram, for a deep dive on the latest insights from the world of Influencer and Content Marketing. The `State of the Creator Economy’ research initiative provides an in-depth view of how the maturation of social media and other industry-relevant changes have affected consumers, marketers and creators. This marks the tenth year of the study, which aims to provide ongoing measurement of and credible knowledge of how influencer marketing and content marketing are both perceived and used. In his session, Ryan will share findings that will help attendees to better understand these fast-shifting trends in marketing strategies, consumer behaviours, and creator habits around the Creator Economy and provide actionable insights on how to shape your brand's approach to maximize outcomes.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In the rush for likes, views, and followers, we are afraid to offend anyone. We play it safe. We want to be "well-liked". Trouble is, all the likes, fans and followers in the world don't amount to diddly squat without a legion of passionate advocates. We're living through the meh economy – a market is saturated with polite mediocrity. It's time to wake up. It's time to take a stand. It's time to transform ourselves, our companies and our causes. Your industry is due for a little upheaval. Seek out unsettling influences. Better yet: Be one. Let's create big red Kool-Aid Pitchers of awesomeness that makes our fans bust through walls and say "Oh hell yeah!". This talk covers plenty of actionable ideas for spreading your ideas – from soundbites to powerpoints to social media to media relations. You'll leave with a head full of creative ideas, a spring in your step, and the fire in your belly rekindled.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Is your business' website working as well as it could? How do you even know for sure? In this session, Elmer will walk you through the reasons commonly-used website design elements and content strategies tend to fall flat with website visitors... and with search engines. He will let you know how you can learn how your website is really doing and steps you can take to make it the hard-working business asset it should be.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Sales and marketing automation isn't just for the big brands with big budgets anymore. Marketing technology advancements and economies of scale have afforded the most budget conscious brands to automate their marketing, lead generation, sale conversion, onsite conversion and customer loyalty. Evolving these marketing platforms to automate themselves can even drive automating to your product. This session will uncover:
- Efficient automation tools
- Enabling your team to automate
- Basic blocking & tackling for automation
- Example case studies
- Where to start
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Today’s connected world provides marketers unprecedented access to consumer data. We can track what people like, where they go, what they share, what they buy, and so on. The reams of passive information that people shed on a daily basis allow for more targeted messaging and measurement. However, while this intelligence has made marketers more confident, it has not made them more accurate in their efforts. This deficiency is not due to a lack of available data, rather, it is born from a lack of truly understanding people. Marketers have mistaken consumer information for consumer intimacy and, therefore, have not been able to fully leverage the power of the data and the connectivity of the ever-evolving media landscape. This talk uncovers a new and more accurate approach to segmentation so that we might improve our marketing accuracy, extract the true potential of data, and, ultimately, get closer to predictive modeling.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Passion brands don’t build community. They build cults, counter-cultures and crusades. The bar has been raised on customer satisfaction. Leading brands attain passionate fans who co-create the brand with online ratings, social media posting and irrational user-generated promotion. Beyond Net Promoter Scores and tracking consumers “likely to recommend,” the future will be built by companies who attain emotional brand equity. Our findings show this phenomenon does not happen by accident, and yet it’s not beyond the control of a good brand management team. New research findings and emotionally intelligent technology provide insight to quantify and optimize passionate brand relationships.
KEY FINDINGS:
1. Purpose-driven branding drives the highest level of brand engagement: Brand love.
2. Brand love progresses in three achievable stages.
3. Brand communities are built on “why” rather than “what” a brand does to exist.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
• What are the key elements of high-performing service pages?
• What features are common to blog templates but probably shouldn’t be?
• What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
Russ Macumber shares insights gleaned from his popular podcast SEO SUCCESS STORIES where he interviews the worlds best SEOs on their favorite strategies and tactics to rank the worlds biggest websites.
From these conversations he has gleaned 22 Actionable Tips to Grow Your Organic Traffic in 2022
From e-commerce to service based businesses and beyond, Russ will share tips from the best of the best.
Many businesses are making noise but not saying what their ideal audience wants to hear in the messaging, marketing, branding, etc. You may think you sound like a well-tuned symphony with your business, but in actuality, you might sound like nails to a chalkboard to the very customers, clients, or audiences you are trying to do business with. So how can you strategize your business so that it can be seen by your ideal audience to increase authority, boost awareness, create opportunities, build community, and generate revenue?
This session will equip you with the concepts and strategies you need to strategize your business for sustainability, scalability, and success.
• Pillar One: Developing A Growth Mindset + Simplification
• Pillar Two: Applying Growth Marketing + Strategy
• Pillar Three: Growing Your Money + Sustainability
We’ve all heard what it takes to achieve hypergrowth, which includes but is not limited to: employees working 24/7, high turnover, rush for funding, scandals and growth at all costs. But it doesn’t have to be this way. Maria Pergolino, CMO of ActiveCampaign, will dive into her top 10 marketing strategies that lead to hypergrowth and how marketers can find success by focusing on the customer experience.
Performance marketing is not going to be won or loss over that "one thing.” Hitting your annual goals is going to come from a robust marketing-system of many moving parts, all working in concert together to create a cohesive flowing experience for your customers. Customer experience is just the end result of all your marketing work. In today's talk, Chief Strategist Allen Martinez will walk you through how to layer your branding and messaging across your content marketing to inevitably get performance.
Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and, most importantly, how to do it efficiently and cost effectively. You will also learn how to repurpose and rotate your content to extend its shelf life and squeeze every bit of value out of every piece of content you create or curate.
No matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles, Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Analytics. After attending this masterclass attendees will have a full understanding of the social media landscape, learn hacks of the trade and gain the confidence needed to succeed on any of the worlds most popular social media platform.
A session all about audio and visual with getting started with Podcasting and Video creation.
Description :
Talking > Writing or at least it is that way for some of us. Not all of us are great and fast writers but we want/need to create content right? This session will walk down getting you started with audio (podcasting) and video (video or live streaming) so you can expand your content creation and go beyond just writing articles week after week.
Search Incrementality: How Paid and Organic Overdeliver Together. Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic.
What happens when a media product leader becomes a content marketing leader? When you infuse an agile development approach to a traditional brand marketing organization, you foster new ways of working and innovating and build new marketing muscle that engages customers and prospects in unique ways. Pulling from my experiences as the first head of content marketing at Airbnb, and then as the first VP of Content Marketing at Salesforce, I’ll share stories of what it means to deploy agile marketing at these two leading brands, one very different from the other. Uncover the fundamentals to running lean, agile marketing teams, how to structure teams and processes to enable brands to be responsive to news and culture, and ultimately, how to drive successful outcomes that deepen engagement and build credibility and trust among a target audience.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
On July 1, 2023, Google turns off the GUA and will not collect data in your (old) Google Analytics. If you or your team are doing year-to-year comparisons, that means you need to run your GA4 setup before July 1, 2022.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Imagine you’re at a party and find yourself in a seemingly endless conversation with someone who only wants to talk about themselves… Can you feel yourself tune out as you desperately eyeball the nearest escape route? Unfortunately, your one-sided conversation with that chatty party-goer is the embodiment of way too many brands’ social media strategies. So what to do instead? Become the company who makes people feel smart & cool and introduces them to the other smart, cool people at the online party. In this session, explore the new rules of social media and how your business can use it to build authentic long-term relationships with your audience. You’ll learn: How to build trust and create long-term value for both you and your customers
The frameworks for building narratives that leverage real people in your feeds. About real-world B2B companies who are harnessing social media to meet and exceed their marketing goals.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Discussing out the pandemic and macro level factors impacts the consumer behavior of our brands. How did the brands counter and adjust to these shifts, to minimize negative impact and grow return in these uncertain times.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The marketing industry is evolving. Scaling your marketing and revenue goals in 2022 without the proper tools in place will hamper growth. AI is no longer a luxury but a must-have tool to scaling your advertising strategies—but AI on its own won’t accomplish anything. As the MarTech arms race accelerates, B2C marketers will face a choice: Adapt, or fall behind. That’s what this presentation is all about. We’re looking ahead to 2022 with practical advice to prepare for the future of marketing. In this session, we’ll discuss the delicate balance of pairing automation, machine learning, and optimization with human expertise to help prepare marketers for success in the future of an AI-heavy world.
Key Takeaways:
→ Practical advice to prepare for challenges in 2022 and beyond
→ Which emerging technologies will reshape digital advertising
→ How to incorporate machine learning into your technology stack
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
As someone who has spent nearly a decade-plus balancing the world of technology, marketing and sales, I have seen the evolution of marketing from the first interaction of web1, all the way to the definition of web 3 marketing. In this presentation, I hope to shed some light on the emergence of marketing from the perspective of the audience being the product into the audience having control over what element of their lives become profitably accessible data that they release for consumption and how this will greatly impact the way we market to new and emerging generations. In addition to this, I plan to discuss how blockchain plays a major role in that evolution and give some suggestions for how organizations can plan to leverage the technology of blockchain, the emergence and evolution of web 3 and the Martech stack to market to the right people intuitively and successfully.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Learn from one of the best in the industry!One thing is true in every industry: the top performers take all the business. You work hard to market your business. You don't need competitors stealing your paid search traffic! Why settle for 20% market share when you can have 50% or even 80%+?Pay-per-click marketing can make this possible, and Tyler DeWitt is here to show you how.Tyler DeWitt has managed pay-per-click ads since the beginning of time. With over 20 years of experience, Tyler is one of the foremost experts on PPC marketing — and his track record speaks for itself. At the age of 24, Tyler was already a top performer, producing over $100,000+/MO for well-known brands and earning more than most executives!In this session, Tyler will cover PPC in 2022. He’ll discuss strategies that work today and how you can optimize your Google Ads for maximum results.
You will learn the following:
1. How to structure your campaign.
2. How to maximize your ROAS.
3. How to maximize your market share.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
As someone who has spent nearly a decade-plus balancing the world of technology, marketing and sales, I have seen the evolution of marketing from the first interaction of web1, all the way to the definition of web 3 marketing. In this presentation, I hope to shed some light on the emergence of marketing from the perspective of the audience being the product into the audience having control over what element of their lives become profitably accessible data that they release for consumption and how this will greatly impact the way we market to new and emerging generations. In addition to this, I plan to discuss how blockchain plays a major role in that evolution and give some suggestions for how organizations can plan to leverage the technology of blockchain, the emergence and evolution of web 3 and the Martech stack to market to the right people intuitively and successfully.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In a post-pandemic world, where connection and influence are being made online more than ever, clear and engaging digital content is royalty. As luck has it, being experts of our craft means we're perfectly positioned to build that online content and use it to build influence and social proof. At least that's what Maureen Jann, CEO and Chief Strategist and Neoluxe Marketing, hypothesized. In a bid to stave off the creeping hopelessness that came along with being a marketer in the pandemic, she endeavored to have 500 meetings in five months. As a result of those conversations, she forged memorable connections, reinvented her digital marketing approaches for her brand and her clientele (and racked up a ton of street cred in the process).
I am going to show you how to leverage a data-driven approach with a deeper understanding of human psychology to develop an extraordinarily effective integrated marketing strategy. We'll also explore what the future holds and how we can anticipate and adjust to remain relevant in the fast-changing world of digital marketing.
Typically, conversion tracking in SEM accounts accounts for transactions or lead submissions. These primary KPIs are an essential part of SEM conversion tracking. However, they are not and should not be the only conversions you focus on. By tracking only your primary KPIs as conversions, you’re missing out on crucially important elements that can better inform your SEM strategy and can drive better overall results. In this session, attendees will learn the importance of micro-conversions: what they are, why they're necessary, how to track them properly, and how to use them to increase your primary KPIs down the marketing funnel.
Now more than ever, understanding your users and how they experience your website is critical. What is -and isn’t- working for them? How can you optimize your website to hit conversions and business metrics?
In this talk, we’ll dig into user behavior analytics - why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals.
- Understanding the importance of behavioral analytics
- How behavioral analytics can work in complimentary with traffic analytics like Google Analytics
- Key metrics and capabilities in user behavioral analytics folks should be using and why.
- How other folks have seen success using behavioral analytics
What do successful marketing campaigns from leading brands like Hallmark, Progressive, and Subaru have in common? They all use the power of storytelling to captivate, connect, and convert. Whether you run a small business, work at a non-profit organization, or lead marketing for a corporate enterprise, strategically injecting stories into your digital marketing content is a surefire way to successfully move leads through the sales or fundraising cycle.
This thought-provoking presentation will:
• Teach you what strategic storytelling is and why it matters • Identify how to use stories in different phases of the sales funnel • Equip participants with real-world applications of effective storytelling • Inspire you and your team to find your unique sales stories • Enable your to connect with your target audience, capture qualified leads, and close more sales
Advertising on social media is expensive and most companies struggle to turn their leads into revenue. Fortunately, it does not have to be that way. In this session, you will learn how to use social media advertising to turn your dream accounts into sales ready leads that not only result in pipeline growth; but also, millions of dollars in revenue.
Takeaways:
• How to identify and advertise to every target account in your total addressable market
• Tips and tactics for getting your ideal customer persona to convert directly into a sales meeting from paid social campaigns
• Proprietary industry benchmark data across cost per conversion, cost per lead, cost per opportunity, cost per customer, and more
• The exact copy, creative, offers and call to actions we use across millions of dollars of spend to drive tens of millions in revenue
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
This presentation covers best practices for building a media site for a brand, business, or non-profit. The media site for the International Sustainable Resilience Center (built and maintained by the speaker) is showcased as an example. The presentation covers:
• Utilizing Subject Matter Experts and Though Leaders for Content Creation
• Integrating blogs, video, journal articles, and documentary/television content
• Targeting niche audiences for specific strategic goals
• Integrating membership features (forums, news, special content)
• Using automated marketing tools to capture leads and engagement
• Best practices in content production and production values
• Best practices in creating video content
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.
Takeaways:
- Learn what ‘post-digital’ is and the challenges it creates for marketers
- Get actionable tactics that can be used in your next marketing campaign
- Be re-motivated in this ever-ambiguous marketing universe
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Although they’re still considered to be newer tactics in the world of marketing, live chat, messaging and chatbots are here to stay. As more companies continue to implement various types of conversational marketing on their websites and social platforms as well as throughout their content, customers will expect bots to be highly valuable and efficient. So, how do you keep up and develop your conversational marketing strategy to grow better in 2022 and beyond? While the technology we use to communicate has changed, the core elements of communication have stayed the same. People always have and always will expect conversations to be helpful, personal, and empathetic. The only difference now is we have the technology to have those conversations at scale. That’s the power of conversational marketing.The story of live chat is about convenience. This is an inflection point for your business -- set up live chat the way buyers want to use it, and you have a shot at finally breaking down the walls between internal teams. That’s a bigger upside than live chat could ever offer by itself, and it’s why we’re so excited about it. Let’s talk about conversational marketing and its benefits, how it will help your business grow, and what you need to build a successful conversational marketing strategy.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Data, data, data. It can be challenging to find the right rhythm of pulling data, the right data to pull, and an effective process of implementing data for marketing. We all know it's important, however, we've all also fallen into the trap of letting the data swallow us whole and finding tons of time wasted. This presentation provides a clear roadmap of the following:
- A breakdown of the types of audits to run for content, SEO, website, social, and high-level strategy
- Recommendations on when and how to run these audits
- A template for what every organization should have in their annual digital marketing strategy
You will leave this presentation with free templates for content, social, and SEO audits. In addition, you will understand how to layer audits into your daily, weekly, monthly, and quarterly routines to drive strategy.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Blockchain reality and digital currency are two emerging factors that will forever alter how marketers capture the data needed to capitalize on AI-driven insights. From 2021 to 2023, your brand is being challenged by growing privacy regulations, Apple putting major restrictions on mobile device IDs, and Google bringing ""death to the cookie."" All of this comes down to balancing how you manage first- and third-party data, tools, and analytics efforts. Let's discuss how to leverage data, machine learning, and what matters most to ensure you are future-ready.
Key Takeaways:
1 . How systems integration can ensure data integrity and give you confidence in your reporting
2. How to go from stacks of reports that are obsolete by the time they reach your inbox to actionable insights on demand
3. Why your real need isn’t more tactics, platforms, or campaigns, but the ability to have brighter ideas that matter and drive bottom line success
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
No matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles, Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Analytics. After attending this masterclass attendees will have a full understanding of the social media landscape, learn hacks of the trade and gain the confidence needed to succeed on any of the worlds most popular social media platform.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Video advertising, both on and offline, is the most effective brand-building reach medium, yet through challenges with data, fragmentation, and fraud activity, among other considerations, it can be difficult to simplify how to approach building a successful video strategy. Join Effectv to discuss the 5 important steps to build a data-driven video strategy.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps?
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Did you know BIPOC markets have a buying power of $4 Trillion? D&I doesn’t start and stop at the HR department. The world is evolving, especially the platforms we love to support. Therefore, it is important to understand the methods to market to diverse audiences. As marketers, we are responsible for the messaging and mediums that we create in order to market our brands. Let’s explore how your company can tap into diverse marketings with a solid inclusive marketing strategy. Takeaways:
• The buying power of communities of color.
• Strategies to market to a diverse consumer base.
• Reviewing internal and external strategies and tactics to create a successful campaign.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Craft the perfect message for your brand using ad data. Why waste hours (and money) conducting user surveys and market research when you can easily find customers who are interested and who self-identify? By communicating your brand and product with simple, powerful language, you can effectively reach the audience you want to reach, and most importantly, make sales.
Key Takeaways:
- How to start marketing based on your assumptions, to confirm or challenge them. Identify the most important secondary features to highlight in your messaging.
- How the broad audience in your sales market responds to your messaging. How niche audiences respond to your messaging, noting any differences from the broad audience.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Every business wants to see growth. Marketing is the engine of growth for most brands. But not everyone can show how their marketing delivers the kind of growth that executives demand.
The benefit of digital marketing is that we have the data to measure what works and what doesn't. That's why you need a marketing strategy that aligns to business goals. You need an approach that maps content to the buyer journey. And you need to learn how to measure and present digital marketing ROI.
Join Michael Brenner to learn 10 practical tips for any size Marketing budget. He'll get right to the heart of what content to create, how to distribute it, and how to measure results you can brag about to your boss.
At the end of this session you will be able to:
• Produce the right content for the right people at the right time
• Optimize content for each phase of the buyer journey using business metrics
• Measure the Return on Investment (ROI) for your marketing budget
Social media listening is often overlooked as an effective tool for marketing measurement and insight generation. This is a mistake. Social media listening can be one of your most powerful analytical tools. Indexing functionality within tools such as NetBase Quid is particularly compelling.
Using NetBase, we’re explore how to use a brand passion index, indexing of terms, hashtags, and emojis, and demographic indexing to measure marketing efforts as well as discover unique insights. The latter is markedly exciting. It not only can be applied to improving your marketing and advertising, but also for product development, operational refinement, and advancement of an organization overall.
Key Takeaways
1. How to read and apply a brand passion index of social media conversations for a family of brands, organizations, products, personalities, subjects, etc.
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How to use the indexing of terms, hashtags, and emojis contained within social media conversations for a brand, organization, product, personality, or subject including a comparative index with a contrasting brand, organization, product, personality, or subject
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How to use demographic indexing of social media conversations for a brand, organization, product, personality, or subject
93% of what someone thinks about us, our content, our websites, our company, etc., is determined in 3 seconds. Or less.
In that time your marketing messaging has to:
• Arouse someone’s brain
• Pique their curiosity
• Make them disengage their autopilot
• Open a door
• Be original, authentic and memorable
• Earn someone's time and attention
The Value Proposition
The average American adult is subject to between 6,000 and 10,000 marketing messages. A day. To cut through that clutter and capture someone's attention you need pattern disruption. To keep their attention you need relevancy. Combine those two things to supercharge your outreach.
How It Works
3 Second Selling is about creating a vision that becomes your reality. It’s knowing your DNA. It’s knowing your audience. It’s knowing what you want your prospect to do. And then being planful and deliberate about how you’re going to achieve it.
What It Does
3 Second Selling gets your clients or prospects to listen longer. It gets you to the sales process more frequently. It gets your clients and customers to buy more often.
I have been intuitively practicing 3 second selling my entire professional life. I used it as an entertainment reporter to create authentic, original interactions with the likes of Tom Hanks, Julia Roberts, Meryl Streep, Mark Wahlberg, Matt Damon, and scores of others. I used it as a PR pro to earn coverage for clients on CNN and in The New York Times and The Wall Street Journal. I used it as a business magazine editor to increase circulation of my title by 30%. I used it to become the first-ever American to work as an International DJ for a global entertainment company based in London. And I am constantly using it to get new clients as a consultant.
A new paradigm
The old fashioned ways of telling and selling are over. Our audiences are time-starved and in control like never before, forcing us to work harder and smarter to reach them. You have to communicate - in seconds - why you do what you do and why someone should care. However, even in today’s ROI-powered world, people are powered by emotion, not by reason. Reason leads to conclusion. Emotion leads to action. 3 Second Selling earns you the opportunity to get to that place where buying decisions are made, to eventually become someone people feel as if they know, like and trust. That’s who we do business with.
Are your executives and clients falling asleep during your data presentations? Chances are, your slides and charts are obscuring your valuable insights. Lea will take you through her 3 Presentation Pillars framework for breaking the most common data presentation habits that are holding you and your insights back.
With her signature blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data stories noticed, remembered, and acted upon.
After this session, you’ll be able to:
• Recognize and break your most common unproductive presentation patterns
• Understand what your audience is asking for but doesn’t know how to say it
• Leverage empathy to evoke emotion and motivate them to act
• Design and emphasize data in charts in a clear and compelling way
Brands know that customers want personalized content and experiences, but often fail to connect the dots between delivering that personalization in a way that is cost-effective (e.g. overly burdensome on content creators and marketing operations), measurable (e.g. testing and optimization is clearly defined), and drives real results (e.g. produces meaningful differences vs. non-personalized methods). To do this, brands need to approach personalization and personalized content in a way that can be achieved operationally, and that can provide meaningful insights that drive true business results.
The approach outlined in this talk was created to help marketers better and more quickly realize value from their personalization efforts. Led by an industry expert, best-selling author, and keynote speaker with 20+ years in the marketing technology and customer experience profession for Fortune 500 companies, this presentation will walk you through the processes and methods to implement in order to successfully create a marketing personalization program that delivers business value.
Once upon a time, buying ads on Google & Facebook was easy (& profitable!). But over the years, it got complicated (& expensive!). Luckily, there’s ONE game-changing & still under-the-radar source of competitive advantage that any advertiser can access with little/no cost… though almost none do (yet). This session explores the wonders of Google & Facebook’s own “native” machine learning engines, and how advertisers can win by interfacing with these “algobots” more intentionally…and better “training” the machines to drive better/faster/cheaper advertising outcomes. This session is for the paid media professional (or enthusiast!) that would like a strategy to improve ROAs, scale spend beyond a plateau or otherwise have a competitive edge in the auctions.
B2B marketing is constantly changing and this new era is characterized by rising customer acquisition costs for paid digital advertising and outbound email marketing. To compound this, the rise of B2B peer communities, and the Revenue Operation function, has led to buyers who increasingly self-educate in a space we call "the dark funnel." As a result, organic social and word of mouth are increasingly potent levers to pull. This talk dives into the nature of operating in the dark funnel with a focus on how to ensure that those who hold influence are evangelising for your brand. Modern marketers are building external brand affinity points through targeting influencers, and key customers, and activating them in the spaces where buying decisions are made
The Digital Marketing tech stack is expending every day. With so many tools at our fingertips we have the potential to accomplish more than ever before. But hidden issues with the people, processes, and technology in your dept can lead too lost time, lost opportunity, and invalid decisions. Using real world examples from leading companies around the globe, we'll teach you how to identify gaps in your data landscape, find solutions, and turn them into opportunities using resources you already have.
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
“When a person reads a story, their brain chemistry actually changes. The brain releases oxytocin and reduces cortisol and pain. The physiological and psychological effects of storytelling are undeniable.” – Tom Shapiro, Rethink Lead Generation
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
Rhetoric – The art of effective communication
The Socratic Method – You cannot teach, but you can persuade people to learn
Plato’s Cave – You sell products, but you market ideas
Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
Who should attend? This session is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey, and insight into how to measure the effectiveness and results of their campaigns.
Uncover how to translate more of your content into site traffic, and more of your site traffic into qualified B2B leads. This session will walk you through creative and effective techniques to increase your content ROI. Whether you’re looking to increase sales meetings, product demos, applications, downloads, registrations, or mailing list subscriptions, you’ll walk away from this session armed with the know-how to transform your content into a powerful lead generation platform.
Today’s consumers expect it all: a rewarding experience at every digital touchpoint; a lightning-fast response when asking pre-purchase and post-purchase questions on social; personalization and a sense of belonging. Add to that a pandemic that forced even the most hesitant users online to make purchases (and complaints) and it’s mandatory that brands get on board with digital transformation. And, from experience, they’re all asking: “Where do we start?”
Content Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder.
Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and, most importantly, how to do it efficiently and cost effectively. You will also learn how to repurpose and rotate your content to extend its shelf life and squeeze every bit of value out of every piece of content you create or curate.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
No matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles, Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Analytics. After attending this masterclass attendees will have a full understanding of the social media landscape, learn hacks of the trade and gain the confidence needed to succeed on any of the worlds most popular social media platform.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Russ Macumber shares insights gleaned from his popular podcast SEO SUCCESS STORIES where he interviews the worlds best SEOs on their favorite strategies and tactics to rank the worlds biggest websites. From these conversations he has gleaned 22 Actionable Tips to Grow Your Organic Traffic in 2022. From e-commerce to service based businesses and beyond, Russ will share tips from the best of the best.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Search Incrementality: How Paid and Organic Overdeliver Together. Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
For over a decade, SEO experts have relied on strategies like on-page optimization, blogging and email outreach for links. But, in 2022, these techniques are losing their effectiveness because they rely on coordination with a web developer, big content budgets, and spammy email outreach. Fortunately, there’s a better way to grow organic traffic: purpose-driven SEO! Join 20-year SEO expert Dale Bertrand to get a step-by-step playbook on how to apply this effective new strategy to any B2B or B2C website to generate high-quality organic visitors.
Takeaways:
How Google’s AI is tuned to amplify brands that resonate with online consumers
How to craft a purpose-driven SEO strategy that resonates with search engines
Case studies of leading brands who practice purpose-driven SEO
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps?
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
This panel will touch on the concern many marketers have whereby irrelevant ad content will lead to waste, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion, learn about the importance of thinking long-term and building market resilience in a world without cookies.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
“Purpose” is a marketing buzzword today, but does it really matter — and how? This session will explore the findings of a just-released survey of consumers and marketers on brand purpose. Dr Charney will examine what consumers want brands to do – and what they are doing about them. He will look at differences by generation and racial or ethnic background. And he will show how addressing brand purpose can pay off on the bottom line.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
With new generations and technologies comes new commerce. New Generations - Gen Alpha and Gen Z; New Platforms - including social media and gaming platforms; New Technologies - namely, the Metaverse, VR, and NFTs; all create a disrupted environment for marketers. This talk discusses: consumer trends; influence; digital commerce trends; the creator economy and C2C.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
There has been a massive shift in events; we've gone from in-person to hybrid or virtual. Navigating this challenge has been a point of conversation among us marketers. Event marketing platforms have allowed businesses to create more accessible, dynamic, and exciting events than ever. But no matter how dynamic or thought-provoking your event's subject or theme, improving engagement and attendance is still a challenge for most event marketers. Join KUDO's VP of Marketing at KUDO, Rebecca Schuette, and KUDO Enterprise Account Executive Haley Sichel for a conversation about improving event attendance, engagement, and participation in the different planning stages from pre to post virtual events. Additionally, Rebecca and Haley will discuss how industries use language accessibility to make their events stand out.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Elevate your business above the competition by creating an unforgettable personal brand. Learn how to stand out in a crowded marketplace as the go-to expert and build a bigger audience, generate more leads, and close more sales. You will walk away from this presentation with innovative marketing strategies that you can implement immediately for increased influence and income generating opportunities.
Learn How To:
• Stand out and make an impact by positioning yourself as the go-to expert in your niche market.
• Accelerate your income-generating opportunities by up-leveling your marketing with expert positioning.
• Race past your competition with a proven and strategic action plan to grow and expand income streams.
• Develop innovative marketing funnels that generate more followers, more income streams, more sales and more profits! Looking forward to next steps!
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Wouldn't it be easy if we just worked with robots? Just turn them on, and they worked, and reprogram them as necessary. Unfortunately, this is not the case. Getting ALL employees to want to work harder, be more engaged, and be team players is challenging. It’s becoming harder and harder to attract top talent and motivate them to achieve your goals. It is especially critical to account for diversity and inclusion, remote employees, different personalities, ages, and work ethics. Learn skills to inspire employees, and increase performance, all while improving morale. This session teaches a 180 degree approach and a simple acronym, “MVP” to remember how to make sustainable change. The approach being taught inspires, motivates, engages, and helps to attract better employees.
Learning Objectives/Outcomes:
Use a powerful yet simple process to increase engagement and loyalty
Learn how this approach can easily be integrated with diversity and inclusion programs
Implement new strategies to make change and drive performance and learn why change is so difficult
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Sound is a powerful memory trigger and has the ability to evoke the full spectrum of emotions faster than any of the other senses. This session will bring you inside the science of sound to learn how audio cues impact human reactions, and where audio in digital marketing and advertising is heading next. Presented by Eric Singer, Partner at Coupe Studios. You've seen (and heard) Coupe's work for some of the world's biggest brands and best agencies including Coca Cola, American Airlines, HBO and Starbucks.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Until Skynet takes over and the bots enslave us all in the Matrix, business is still done with people. Yet so many decisions are based on data that has little or no humanity to it, strictly looking at numbers and data of what people did, without asking WHY. If you want a competitive advantage in the market, taking the time to truly understand customer’s viewpoints and interactions with the product or service you are marketing is crucial. Forget surveys, NPS, focus groups, and plastic personas from vague demographics…it’s about actually knowing how to talk to people, to understand their journey, and gain the CONTEXT that is missing from all those data points. Think Qualitative Data isn’t important? Come hang out while we review a few Epic Fails of recent big brands who didn’t take the time to do a little bit of customer research, costing them MILLIONS of dollars in marketing campaigns that had to be pulled due to a lack of consumer understanding. If nothing else, you’ll enjoy some laughs and learn some things!
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
There has been a massive shift in events; we've gone from in-person to hybrid or virtual. Navigating this challenge has been a point of conversation among us marketers. Event marketing platforms have allowed businesses to create more accessible, dynamic, and exciting events than ever. But no matter how dynamic or thought-provoking your event's subject or theme, improving engagement and attendance is still a challenge for most event marketers. Join KUDO's VP of Marketing at KUDO, Rebecca Schuette, and KUDO Enterprise Account Executive Haley Sichel for a conversation about improving event attendance, engagement, and participation in the different planning stages from pre to post virtual events. Additionally, Rebecca and Haley will discuss how industries use language accessibility to make their events stand out.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
With new generations and technologies comes new commerce. New Generations - Gen Alpha and Gen Z; New Platforms - including social media and gaming platforms; New Technologies - namely, the Metaverse, VR, and NFTs; all create a disrupted environment for marketers. This talk discusses: consumer trends; influence; digital commerce trends; the creator economy and C2C.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
What's the future of digital marketing look like? How can marketers navigate a world of changing culture, technologies, and consumer behaviors? Join Ramon Ray, founder of SmartHustle.com for an "inside" look at the future of digital marketing. Ramon will discuss his exploration of social audio, niche and private communities, and more.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Performance marketing is not going to be won or loss over that "one thing.” Hitting your annual goals is going to come from a robust marketing-system of many moving parts, all working in concert together to create a cohesive flowing experience for your customers. Customer experience is just the end result of all your marketing work. In today's talk, Chief Strategist Allen Martinez will walk you through how to layer your branding and messaging across your content marketing to inevitably get performance.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
In this talk, participants will learn how to leverage behavioral economics to create improved customer journey maps and increase conversion through digital marketing automation. I will break down seemingly esoteric behavioral economics concepts and show how you can apply dual process theory to better understand the customer journey. This session will also address new privacy protections in digital marketing and their effects on metrics and results.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/