In Year 12 at School, Fraser Mackenzie decided it was time to get ahead, so he took a risk, left School and started working as an apprentice electrician. Fast forward six years and he is now growing one of New Zealand's fast-growing Vodka brands Heresto Vodka. Here's a snapshot of what you will discover in Heresto Taking Risks: * People skills - how Fraser used his people skills to meet millionaires and billionaires. * The Covid Vacation - what Fraser did specifically during the lockdowns to better his mindset and skills. * Big Picture Opportunities - how Fraser trained himself to look for more significant opportunities and the mindset he had to make it happen. * The Ashburton Garage Project - how a little project started in a garage in Ashburton s is fast becoming NZ Fastest selling vodka brand. * Learn, learn, learn, then implement - how Fraser took what he learnt about Vodka being the highest gross spirit in the world and started building a business. * Taking Risks - one thing Fraser learnt from a friend in the USA who employs over 600 people. * Audio Book Obsession - the one audiobook Fraser listens to again and again, and It's. It's been a game changer for this businesFraser'sraser's Daily Ritual - what Fraser does daily to move his life and business forward. * Kill Them With Kindness - how Fraser adopted a kindness-first mindset with everyone he meets, it's it's helped him sell a lot of Heresto Vodka. * Heresto Charity - the thinking behind why Heresto Vodka gives back to charity and the fantastic way it engages customers to vote on who to donate to. * The 1st Sales Day - what Fraser learnt from selling 48 bottles of Heresto Vodka on his first day out selling in Ashburton. * The Uncomfortable Mindset - how you can create success by being comfortable with being uncomfortable. And so much more 😉 Have fun, and enjoy listening and learning from this fantastic business podcast. Scott Wilson