Episode #14 Design Thinking Ft. Amit Saluja, NASSCOM. Welcome back to MSME TALK with Industry Experts. Design-led companies such as Apple, Pepsi, IBM, Nike, Procter & Gamble, and SAP have outperformed the S&P 500 index according to the Design Value Index created by the Design Management Institute. Big Consulting firms such as McKinsey, Accenture, PwC, ... Read more