Like other medically-inclined entrepreneurs, Oded saw a problem with healthcare, specifically, how it currently works to address back pain.

Without any official design or medical credentials, Oded started reading everything he could about the spine in order to come up with something that better addresses back pain.

The fruit of his labor?—Upright, a fantastic new device that’s small enough to wear under virtually any apparel, yet effective enough to radically correct even the poorest posture. Continue reading →

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