I’ve said it before and I’ll say it again: Video content is one of the fastest ways to connect authentically with your audience. But if you’re not comfortable in front of the lens, it’s not going to work for you. But what if you could be the Steph Curry of video marketing? You don’t get to be “the greatest shooter in NBA history” by accident. The Golden State Warriors guard doesn’t just walk out onto the basketball court and crush it. Curry has a specific warmup routine. He dribbles two basketballs at once, takes over 100 shots, practices one-on-one drills […]

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